What you should be reading to stay ahead.
Keyfactor Drives Revenue Growth with Sales & Marketing Alignment
I recently spoke with Jamie Walker, VP Marketing Keyfactor, as part of a continuing thought leadership initiative sponsored by InsideUp. Our previous series focused on #buyingcommittees. This interview with Jamie…
Executing High Performance Demand Generation, Interview with Jeremy Collins, EVP Marketing, Azuga
I virtually sat down with Jeremy Collins, EVP Marketing at Azuga, as part of a continuing thought leadership initiative sponsored by InsideUp. Our discussion was focused on sales & marketing alignment…
At the Speed of Digital - A New Normal for Collaboration with Saranya Babu, SVP Marketing at Wrike
Introduction In my final interview for the InsideUp study on buying committees, I talked to Saranya Babu, SVP Marketing at Wrike. We had an interesting conversation about Wrike’s marketing strategy…
Beyond the Hype: How Mature Demand Generation Teams Build Reliable Revenue Streams
Where does your company fit along the marketing maturity continuum and why are there no short-cuts when it comes to building a reliable revenue stream?
Download this whitepaper to learn more about the strategies employed by marketers of enterprise technology solutions to better engage with buying committees.
