Marketing Attribution: How Much is Enough to Manage Your Marketing Spend?
Imagine you are the marketing leader of a $100M cloud-based software company selling your productivity solution to other businesses. Your company has worked hard to find a winning product-market fit…
Do You Favor Inbound Over Outbound Marketing? Why Getting the Balancing Act Right is Still Key
Have an unpopular opinion? If you spend any time on social media, you’ve probably come across that question and been invited to share a like, dislike, or opinion that runs…
Three Steps to Take Toward Better Sales and Marketing Alignment This Year
The impending post-pandemic economic storm has been forecasted for months and now corporate finance managers have brought the reality of operational cost restructuring to marketing’s door. Meanwhile, the impetus for…
Aligning Sales and Marketing Over Agreed-Upon Metrics
Highly aligned teams drive an average of 208% more revenue for their organizations. But sales and marketing alignment continues to be a challenge for many companies.
Learn why alignment is achievable, and what you can do now to not only bring sales and marketing together but also maintain alignment throughout the buyer journey.
Do B2B Demand Gen Priorities Differ This Year?
Marketing and sales alignment continues to be key, while there's less emphasis on nurturing leads to avoid missing opportunities.
Why CMOs Must be the Company’s Biggest Advocates for Digitalization
Southwest Airlines' massive system failure demonstrate the harms of neglecting your tech stack. Here's why marketers need to take action.
60% of Marketers Only ‘Somewhat Confident’ in the Potential of Their Data
Although marketers are still finding it difficult to leverage their data, new research suggests that they remain committed to improving its quality to unlock its potential. Ascend2 recently published its “Outlook on Marketing Data Quality” report, and statistics indicated that the majority of marketers (60%) are only “somewhat confident” in their organization’s ability to improve […]
Why Marketers Can’t Afford to Ignore the Middle of the Funnel
Are you treating all three stages of the funnel equally? Here's why marketers need to think more strategically about the middle of the funnel.
Betting On Demand Generation: How To Be Ready For Current And Future Buyers
Marketers who need to focus on immediate revenue and create more efficiencies should also focus on improving their approach to demand generation.
Why We Care About Compliance in Marketing
Complying with marketing regulations is paramount, as consumers — and governments — have become more privacy-conscious..