Why Sales and Marketing Alignment Will Be Vital in 2023, Especially for Technology Vendors
It’s no secret that technology vendors are facing challenging economic conditions. Selection committees have increased in size, contributing to greater hesitancy in choosing new technology. And longer sales cycles mean…
Effective Metrics for Marketing Performance - Part 2
It can be challenging to create a strategy to produce measurable results now while also investing for future growth. To gain insights on what is working for B2B marketers, I’m…
Effective Metrics for Marketing Performance – Part 1
As part of InsideUp’s thought leadership series, we’re exploring the challenges technology companies face in balancing the need to plan for both immediate and long term results. To gain insights on…
Aligning Sales and Marketing Over Agreed-Upon Metrics
Highly aligned teams drive an average of 208% more revenue for their organizations. But sales and marketing alignment continues to be a challenge for many companies.
Learn why alignment is achievable, and what you can do now to not only bring sales and marketing together but also maintain alignment throughout the buyer journey.
The Future of Event Planning: What’s In Store for 2023
As 2023 approaches, the opportunity to revamp and create a fresh experience should be top-of-mind for event coordinators and marketers. Here are a few ideas to get you started.
4 Trends Driving Digital Marketing In 2023
After a few years of big spending on brand campaigns and doing test drives of emerging channels, inflation is driving many companies back to the basics in 2023.
10 Key Demand Generation Metrics for B2B Marketing
Learn how to communicate the ROI of your demand generation campaigns with these metrics and how to use exegraphics to maximize your efforts.
7 Different Ways to Build Demand for Your Latest Product or Service
Generating enough buzz for new products or services can be challenging, but a demand generation strategy can help you find success.
Marketing Success - It's All About Connecting the Right Data
It's time to stop worrying about third-party cookies and third-party data and start diving into the systems and first-party data that best influence how companies can go to market.
44% of Marketers Predict AI Will Inform Most Targeting and Segmentation | KoMarketing
As marketers begin to explore new solutions, such as artificial intelligence, they see it becoming a larger part of their strategy.
