What you should be reading to stay ahead.
“Think Like the Customer” Unit4 CMO Shares her Perspective
I had the opportunity to speak with Julie Knight-Ludvigson, CMO of Unit4, as part of a study series sponsored by InsideUp on the impact of buying committees in acquiring cloud…
Genefa Murphy, Micro Focus CMO, Maps the Customer Journey as a Continuous Loop
As part of the InsideUp study series on B2B IT buyers, we sat down for a talk with Genefa Murphy, current CMO at Five9 and former SVP & CMO at…
Bill Hurley, CMO, Drives Growth By Aligning with Customer Lifecycle
My latest interview, as part of an ongoing study series sponsored by InsideUp on the impact of buying committees, was with Bill Hurley. Bill was most recently the Chief Marketing &…
Market Intelligence: Feeding on Intent Data Without Getting Fed Up
The recent popularity of intent data monitoring services means marketers can feed on as much intent data as they want. But what’s the best way to focus on the most relevant intent data for your business?
Download our free white paper today and learn how to stay lean and mean when ingesting intent data.
