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Rules for Content Marketers to Live By

Regardless of the times or the season (or the crisis at hand), content goals remain largely unchanged; marketers still must provide buyers with messaging tailored to the questions and concerns…

How Personalization Gives Each Buying Committee Member Something to Chew On

Remember the last time you sat down and actually hand wrote a note to a good friend? As your hand danced across the page, putting down those words and sentences…

How Channel Partners Complicate Demand Generation

This is the second in a series of articles based on interviews with IT executives conducted as part of a study that looks at the evaluation and acquisition of cloud-based…

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Market Intelligence: Feeding on Intent Data Without Getting Fed Up

The recent popularity of intent data monitoring services means marketers can feed on as much intent data as they want. But what’s the best way to focus on the most relevant intent data for your business?

Download our free white paper today and learn how to stay lean and mean when ingesting intent data.