What you should be reading to stay ahead.
The next interview conducted in this thought leadership series on sales and marketing alignment is with Kelly Kucera, VP Marketing at SYSPRO. SYSPRO is a leading global Enterprise Resource Planning (ERP) software provider targeting key manufacturing…
The next interview in this thought leadership series on sales and marketing alignment was with Pat Oldenburg, VP Demand Generation for ServiceMax. ServiceMax provides industry leading asset-centric field service management…
Fueled by Sales & Marketing Alignment, Go From Zero to IPO in Record Time, Interview with CMO of Axonius.
I recently spoke with Nathan Burke, CMO of Axonius. Axonius is a cybersecurity asset management platform that gives organizations a comprehensive asset inventory, uncovers security solution coverage gaps, and automatically…
Where does your company fit along the marketing maturity continuum and why are there no short-cuts when it comes to building a reliable revenue stream?
Download this whitepaper to learn more about the strategies employed by marketers of enterprise technology solutions to better engage with buying committees.
Because B2B is a more targeted approach, a different strategy is needed. This is often a combination of inbound and outbound tactics, with inbound being much more effective early in the process.
As marketers begin to leverage new martech to achieve key objectives, research indicates that many have been struggling with the abundance of technology at their fingertips.
What gets in the way of great CX? Antiquated operational structures and siloed teams, KPI’s and systems. The right revenue enablement strategies will help with this required transformation.
Deciding if product-led growth will work for you depends on the strengths of your product and team. If your product is straightforward with a precision onboarding process, product-led growth may be just the strategy you need.
To be able to craft a lucrative B2B sales cycle you need to reduce the complexity in the...
Marketers continue to utilize email, and leveraging customer data could help them personalize their campaigns to boost effectiveness.
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