What you should be reading to stay ahead.
The next interview in this thought leadership series on sales and marketing alignment was with Pat Oldenburg, VP Demand Generation for ServiceMax. ServiceMax provides industry leading asset-centric field service management…
Fueled by Sales & Marketing Alignment, Go From Zero to IPO in Record Time, Interview with CMO of Axonius.
I recently spoke with Nathan Burke, CMO of Axonius. Axonius is a cybersecurity asset management platform that gives organizations a comprehensive asset inventory, uncovers security solution coverage gaps, and automatically…
In order to move past simple building blocks and into more advanced marketing practices, vendors should be able to address differentiation and messaging in terms of business outcomes, not product…
Where does your company fit along the marketing maturity continuum and why are there no short-cuts when it comes to building a reliable revenue stream?
Download this whitepaper to learn more about the strategies employed by marketers of enterprise technology solutions to better engage with buying committees.
B2B marketers will have to be much more swift, agile and responsive, embrace the new-normal and surge forward.
In 2020, B2B marketers who had once relied on face-to-face events had to look elsewhere to build pipeline — and for 8 in 10 (78%), online events were a tactic they used to fill the gap, making it by far the most common approach.
Performance marketing has become every digital marketers’ buzzword but more than that, an increasingly popular marketing strategy. However, with this growth in digital spend, are marketers becoming too reliant on performance alone to hit their KPI goals? How can you justify brand awareness in your marketing mix?
Finding go-to-market fit (GTM) is a pivotal moment for a startup. It means you’ve found a repeatable formula for finding and winning lead that can be written into a repeatable GTM playbook.
I’ve never understood why marketing budgets aren’t unlimited. To most business executives, certainly those on the financial side, that statement probably sounds like heresy. But really, how is the ROI for marketing any different than the ROI for purchasing capital equipment that shows a break-even point in two to three years? In fact, marketing usually outperforms that by far.
“The funnel is an incomplete, transactional model that is all about the company’s experience," says Jeff Pedowitz, President/CEO of The Pedowitz Group. “Marketing departments need to transform into thriving revenue centers, and to do that they must adopt a new model."
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