Benchmarks and Outliers, Endings and Beginnings [The Weekly Wrap]

Oct 30, 2020 contentmarketinginstitute.com/

This week, we look at benchmarks and outliers, the end for someone’s LinkedIn Live, and construction technology’s modern voice – Content Marketing Institute

Why now is the time for truly customer-first marketing

Oct 29, 2020 marketingtechnews.net/

For the digital marketing industry, now is a time to evaluate how best to approach and engage with ... FOMO (Fear of Missing Out), ready to adopt the latest trends and experiences into their social media-saturated lives. Now, the economic fallout of ...

Report: Majority of Marketers to Turn to Data and Analytics in the Next 12 Months | KoMarketing

Oct 29, 2020 komarketing.com/

Marketers have not always used the data at their fingertips, but more are looking to take advantage of analytics in the coming months.

A Guide to B2B Thought Leadership Content Success | KoMarketing

Oct 28, 2020 komarketing.com/

Read this post to learn the steps your organization should take as it creates or optimizes its B2B thought leadership content strategy.

Three key ways the Covid-19 pandemic has changed digital advertising strategies

Oct 28, 2020 marketingtechnews.net/

Take a look at a few ways that digital advertising has changed over the past few months and what marketers need to know to keep their strategies relevant.

Reaching customers where they are with Facebook’s click-to-Messenger ads: A guide

Oct 26, 2020 marketingtechnews.net/

Customers can’t tell you why they ignored an ad or responded to a CTA. But with the arrival of Facebook’s click-to-Messenger ads, this may have changed.

The Shift to a more data centric approach - B2B News Network

Oct 23, 2020 b2bnn.com/

Data analysis and insights are contributing to the bottom line. The criticality of the greater data-centric approach by B2B organizations was never more.

LinkedIn for Business: 5 Ways to Gain Quality B2B Leads from LinkedIn | KoMarketing

Oct 21, 2020 komarketing.com/

Let’s explore the ways in which B2B marketers convert their target audiences on LinkedIn using lead generation campaigns.

Here's how email marketers can stay sane amid this holiday season's uncertainty

Oct 21, 2020 martechtoday.com/

MarTech Today is a must-read daily news site for CMOs, CIOs & CTOs, marketing technology & marketing operations professionals, ad tech managers, UX experts & data analysts.

DOJ antitrust suit: Google uses contracts, market power to neutralize rivals

Oct 21, 2020 martechtoday.com/

MarTech Today is a must-read daily news site for CMOs, CIOs & CTOs, marketing technology & marketing operations professionals, ad tech managers, UX experts & data analysts.

Four ways AI can help you keep pace with changing consumer behaviours

Oct 21, 2020 marketingtechnews.net/

Marketers need to leverage fresh data and AI marketing to predict consumer behaviour, so they know precisely when to reach out and what to share.

How to Measure the Value of Your Subscribers

Oct 21, 2020 contentmarketinginstitute.com/

Customer investments don’t all require a purchase. Learn how to develop an audience-as-customer business model – Content Marketing Institute

Perspectives: Digital Transformation Through the Lens of Strategic Marketing extract: Exploring CMO/CIO synergies

Oct 20, 2020 marketingtechnews.net/

The CIO's mandate is to care for all culture- and customer-facing systems, while woke CMOs need to profoundly understand the customer.

How brands can stand out on TikTok for the right reasons: A guide

Oct 20, 2020 marketingtechnews.net/

TikTok is fast becoming an essential marketing platform. But while the opportunity might be obvious, how brand marketers should be leveraging it is less so.

How to Catch and Keep a Journalist in Content Marketing

Oct 20, 2020 contentmarketinginstitute.com/

Start a brand relationship with a professionally trained journalist who can tell compelling, credible stories to your audience – Content Marketing Institute

Survey: Digital Marketing, Social Media Remain Top Tactics Among Marketers | KoMarketing

Oct 20, 2020 komarketing.com/

New research shows that marketers are falling back on some of their favorite tactics to maintain a certain level of success.

What to Know About Google’s FAQ Rich Snippets

Oct 19, 2020 contentmarketinginstitute.com/

Learn about Google’s rich FAQ snippet in search results, how it works, and how your brand can take advantage of it – Content Marketing Institute

How to clean up with the right dashboard strategy: Turning marketing data into business insights

Oct 19, 2020 marketingtechnews.net/

Only 29% of businesses feel confident in analytics. To get there, data must be properly prepared while marketing dashboard technology needs to be leveraged.