TV Everywhere Accounts for More Premium Ad Views Than Streaming Services - Marketing Charts

Apr 16, 2021 Marketingcharts.com

While a lot of attention is given to streaming services and their growing presence in US households, as well as their potential for advertisers, when looking at premium digital video ad views, they fall short of TV Everywhere. This is per a report from FreeWheel, which found that TV Everywhere ...

What B2B Buyers Say Sellers Can Do to Influence Their Purchase Decisions - Marketing Charts

Apr 16, 2021 Marketingcharts.com

B2B organizations encounter plenty of competition, and how they can stand out from this competition can be tricky business. A global survey of more than 500 B2B buyers and sellers from RAIN Group shows that for 7 in 10 (71% of) B2B buyers, leading a thorough discovery of their concerns, wants ...

Telecom Advertisers Are Above-Average Spenders on TV and Radio - Marketing Charts

Apr 15, 2021 Marketingcharts.com

After cutting ad spending by 8.7% in 2020, telecom brands are expected to commit to consistent growth in ad expenditures over the next few years. A forecast from Zenith estimates that telecoms advertising will grow by an average of 4.5% per year through 2023. With consumer confidence expected to grow, Zenith foresees an uptick ...

97% of B2B In-Person Events Originally Scheduled for Q4 Were Cancelled - Marketing Charts

Apr 15, 2021 Marketingcharts.com

Data from Q4 2020 shows that the B2B exhibition industry did not see any relief from months of in-person event cancellations brought on by the continuation of the pandemic. This is per fourth quarter findings from the Center of Exhibition Industry Research (CEIR), which shows that their Total Index saw ...

Small agencies stay positive while taking on debt: Thursday's daily brief

Apr 15, 2021 martechtoday.com/

MarTech Today is a must-read daily news site for CMOs, CIOs & CTOs, marketing technology & marketing operations professionals, ad tech managers, UX experts & data analysts.

Sales and Marketing Alignment Strategies - Heinz Marketing

Apr 15, 2021 heinzmarketing.com/

Put your customers first, focus on quality of experience, cross-sell and upsell, and more.

Mobile vs. Desktop: Visits and Search Trends - Marketing Charts

Apr 14, 2021 Marketingcharts.com

Mobile’s share of website visits continues to increase. Some 61% of site visits in the US came via mobile phones in 2020, up from 57% in 2019. This is per a study from Perficient that also found that the number of pageviews per visitor was lowest on mobile. The study of 5 trillion site ...

The Search Engine Land Awards are open: Wednesday's daily brief

Apr 14, 2021 martechtoday.com/

MarTech Today is a must-read daily news site for CMOs, CIOs & CTOs, marketing technology & marketing operations professionals, ad tech managers, UX experts & data analysts.

Top Brands on TikTok Up Their Activities - Marketing Charts

Apr 14, 2021 Marketingcharts.com

TikTok continues to rack up its user count as well as the number of hours those users spend on the platform. And, brands have taken notice – with many upping their game on the app over the past year. Here are the top brands on TikTok, along with some benchmarks [download ...

Report: Email Still Critical for Marketers Seeking More Customer Insight | KoMarketing

Apr 14, 2021 komarketing.com/

Email has not always been the easiest channel for marketers to work with, but this is where customers leave most of their information.

Why it’s essential to have a psychologically safe team

Apr 13, 2021 B2B Marketing

When you think about it, you spend more time at work (even virtually) than anywhere else during the day. So, imagine how uncomfortable it would be to not feel like your workplace is a safe environment for your ideas, work ethic and mental health.

The rise of headless and hybrid CMS: Tuesday's daily brief

Apr 13, 2021 martechtoday.com/

MarTech Today is a must-read daily news site for CMOs, CIOs & CTOs, marketing technology & marketing operations professionals, ad tech managers, UX experts & data analysts.

89% of Marketers to Spend More on Martech in 2021 Than They Did Last Year

Apr 13, 2021 komarketing.com/

As marketers look ahead to the remainder of the year, new research suggests that they will be investing more in marketing technology (martech), and artificial intelligence (AI) will become central to their plans for 2021. Tealium recently published its “State of the Customer Data Platform” report for 2021, and statistics showed that ...

Creepy or Cool? Consumers Sound Off on Personalization Techniques

Apr 13, 2021 Marketingcharts.com

More than half of consumers report they are comfortable sharing their data with a brand in exchange for better service. But, as a report [download page] from Cheetah Digital and Econsultancy shows, when it comes to personalization, there is a line between creepy and cool. As far as brands attempting ...

These Are Marketers’ Top Organizational Priorities Right Now

Apr 13, 2021 Marketingcharts.com

This year will see global CMOs prioritizing the expansion of marketing automation and data analytics, as well as applying strategic marketing depth across all functions. This is per a report [download page] from CMO Council and Chief Outsiders. Some 61% of the 150 CMO Council members surveyed say that one of their ...

Is it time to press the re-set button on your brand? Is it time for a business relaunch? 5 critical exercises to chart your course forward

Apr 13, 2021 B2B Marketing

What does your corporate audit reveal? In March’s blog, we wrote of the likely effects of COVID-19 on corporate cultures, big and small, the world over. We suggested a formal audit to determine what impacts COVID-mandated changes, such as working in isolation, juggling job and family demands, and ubiquitous ...

Stumbling blocks to digital transformation: Monday's daily brief

Apr 12, 2021 martechtoday.com/

MarTech Today is a must-read daily news site for CMOs, CIOs & CTOs, marketing technology & marketing operations professionals, ad tech managers, UX experts & data analysts.

What Are the Main Benefits of Podcast Advertising?

Apr 12, 2021 Marketingcharts.com

As more advertisers consider advertising on podcasts, ad spend on podcasts is estimated to grow some 41% year-over-year this year. But, is podcast advertising effective? What drives advertisers to choose this form of media? Here’s what a recent report from Advertiser Perceptions reveals. In an October 2020 survey of more than 200 ...