Content Marketing Quick Start Guide

May 13, 2021 digitalmarketingdepot.com/

Of all aspects of their marketing strategy, content is typically one of the areas brands struggle with the most. While circumstances vary, some common issues arise from lack of: Time Strategy/ideas Clear goals/purpose Understanding the value/opportunity Production resources Budget When it comes to jumpstarting your content planning ...

Brand Safety Matters to 4 in 10 US Adults

May 13, 2021 Marketingcharts.com

For some Americans, where a brand’s ad shows up can have an impact on their purchase decision. Indeed a recent survey [pdf] by The 614 Group and YouGov found 4 in 10 saying their decision to buy a company’s products is influenced by where their ads appear. The survey of more ...

Optimizing session or webinar descriptions: Thursday's daily brief

May 13, 2021 martechtoday.com/

MarTech Today is a must-read daily news site for CMOs, CIOs & CTOs, marketing technology & marketing operations professionals, ad tech managers, UX experts & data analysts.

Number of Walmart Sponsored Products Advertisers on the Rise - Marketing Charts

May 13, 2021 Marketingcharts.com

Walmart Sponsored Products saw significant growth over the past year. In Q1 of 2021, more than twice the amount of advertisers were using Walmart Sponsored Products than in Q2 of 2020, according to a new report [download page] from Tinuiti. Walmart Sponsored Products allows advertisers to target inventory both on and off ...

More than 70% of Marketers to Boost Social Media Marketing Budgets

May 13, 2021 komarketing.com/

As marketers look for new ways to reach out to their target audience, many of them are turning to social media marketing. However, new research suggests that this remains a difficult tactic to measure in terms of return-on-investment. Nielsen recently published its “Annual Marketing Report,” and statistics showed that over ...

B2B Digital Self-Service: How to Deliver What B2B Buyers Want | KoMarketing

May 12, 2021 komarketing.com/

B2B buying behavior has shifted towards a digital self-service model. See how to meet the new needs of buyers with assets you already have.

Your Guide to Sales and Marketing Alignment - Heinz Marketing

May 12, 2021 heinzmarketing.com/

Sales and marketing alignment leads to increased revenue, improved campaign performance, better win rates, and improved customer retention.

1 in 10 AM/FM Radio Listeners Are “Radio Heads”

May 12, 2021 Marketingcharts.com

Even with a growing variety of media that adults have available to entertain themselves, a large majority still listen to radio on a weekly basis. In fact, a report [download page] from National Public Media and Edison Research has found that 41% of the time US adults spend listening to audio ...

HubSpot launches podcast network: Wednesday's daily brief

May 12, 2021 martechtoday.com/

MarTech Today is a must-read daily news site for CMOs, CIOs & CTOs, marketing technology & marketing operations professionals, ad tech managers, UX experts & data analysts.

Yelp announces Custom Location Targeting and more features to expand reach for local businesses

May 11, 2021 martechtoday.com/

MarTech Today is a must-read daily news site for CMOs, CIOs & CTOs, marketing technology & marketing operations professionals, ad tech managers, UX experts & data analysts.

How marketing operations support the middle of the funnel

May 11, 2021 B2B Marketing

Marketing operations or MOPS, is increasingly the engine room of large-scale demand generation or account-based marketing (ABM). Once seen as something opaque and hard to identify, MOPS is having something of a purple patch. The increasing reliance on martech and CRM automation alongside the standardisation of ABM means that MOPS ...

The year of SMS: Tuesday's daily brief

May 11, 2021 martechtoday.com/

MarTech Today is a must-read daily news site for CMOs, CIOs & CTOs, marketing technology & marketing operations professionals, ad tech managers, UX experts & data analysts.

HBO Max Capturing New Video Streaming Subscribers

May 11, 2021 Marketingcharts.com

With new streaming video-on-demand services (SVODs) popping up seemingly all the time, the competition to snag new subscribers is fierce. First-quarter data from Kantar shows that HBO Max is currently leading the pack in this area. Kanta’s data shows that more than 7% of US households subscribed to a new ...

Only 1 in 4 Consumers Feel More in Control of Their Data Than Last Year

May 11, 2021 Marketingcharts.com

While marketers struggle to gain insights from customer data, a majority of consumers feel like they have no control over the data companies are collecting about them. Indeed, a recent survey from The Harris Poll and Adweek shows that 28% of consumers feel they have less control over their data than ...

71% of B2B Buyers Still Want More Thorough Discovery of Needs Addressed by Marketers | KoMarketing

May 11, 2021 komarketing.com/

Considering buyers’ concerns, wants, and needs while showing them how to resolve their critical pain points may be key for B2B marketers.

For a successful corporate culture, "Get the brand in their souls!"

May 11, 2021 B2B Marketing

These are some of the wisest words I ever heard from one of my all-time favorite clients. ”If you want to have a successful, functioning, engaging corporate culture”, she once told me, “everyone must live the brand. It must be in their souls.” By this, my client meant that truly ...

Sales Pipeline Radio, Episode 246: Q & A with Bobby Martin @bobbyhsp - Heinz Marketing

May 10, 2021 heinzmarketing.com/

Join Matt Heinz every week on Sales Pipeline Radio where he interviews the best and brightest minds in B2B Sales & Marketing.

Website Optimization A Key Upcoming Focus for Customer Experience Design - Marketing Charts

May 10, 2021 Marketingcharts.com

Some 6 in 10 B2C and B2B marketers believe that designing an effective customer experience is very important in gaining a competitive advantage in their market. This is per a recent report [download page] from Ascend2 which looks at the advantages of a customer experience strategy as well as the ...