How B2B Marketers Can Activate First-party Data in their CDP

When data is unified in customer profiles, a better picture emerges. Marketers can act on this data by making engagement more personalized and efficient.

B2B Companies Need Deep Learning ‘Therapy’ to Overcome Data Challenges

Companies are anxious about being denied cookies, but what they should really be concerned about has much less to do with tracking anonymous users.

Marketing analytics: What it is and why marketers should care

We unpack marketing analytics: what it is, why it’s important, and how it can help marketers achieve brand success.

How to Put More Pop Into Your ABM Strategy With BLAM

This is what “buyer-led” means: The potential buyers are indicating their interest, which is the signal for marketing and sales teams to target and engage these accounts.

Marketers 414% More Likely to See Success with a Documented Marketing Strategy | KoMarketing

As marketers take on everything from content to demand generation, those who document their strategies are more likely to see success.

B2B vs. B2C Marketing: Classic Differences and Similarities Matter

But will new, B2B-specific trends matter even more? This article helps us take time to reflect back and make projections going forward.


InCapture Platform Supports ABM Campaign When Others Can't

An international cybersecurity vendor realized that their contact data was eroding faster than they could use it. Using the InsideUp DataConnect program, they were able to refresh their corporate contact database and subsequent email campaigns found fertile ground in which to plant their message regarding endpoint detection and response.

Read More

Sales Dialogues That Highlight Cross-Functional Integration

When COVID hit, an on-premise monolithic Contact Center system began to be regarded as a sunk cost that had outlived its useful life. Using the InsideUp MarketingConnect content syndication program, this cloud-native UCaaS client experienced a 40% increase in its conversion rate to sales accepted leads attributed to our deliveries.

Read More