Which Data Capabilities Are Still Out of Reach for Marketers?

When top performers were asked which data capabilities they are improving over the next 12 months, 67% cited real-time availability of insights.

How Your Peers are Measuring Marketing Operations

While MOps are often the custodians of marketing measurement, how do we measure the measurers? What metrics can help determine whether MOps teams are delivering what is required of them?

How Bad Data in Your CRM Can Expose You to a Competitive Ambush

B2B markets are more competitive and faster changing than ever before. With much data to capture and analyze, there's an increased risk of attack by a stronger, savvier competitor.

What Do Enterprise CEOs Think of Their CMOs?

Some 39% graded their CMOs’ relationship/trust with the CEO an A, while 29% gave the high grade for their CMO's relationship/trust with the C-suite.

Marketing Budgets Beginning to Recover

Gartner sees marketing budgets rise as a percentage of revenue. Marketing budgets have climbed to 9.5 percent of total company revenue in 2022, an increase from 6.4 percent in 2021.

20 Ways to Make Your Marketing Team More Productive

Check out some ways to build a culture that rewards productivity. The more you repeat these good habits, the more outrageously productive you and your staff can become.

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Cloud Migrations Discussed in Terms of Business Outcomes

InsideUp MarketingConnect program reached out to not just IT practitioners, but business buyers, to help a cloud hosting services company differentiate itself from the three major public cloud vendors. Conversions from MQLs to sales accepted leads jumped nearly 30%.

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Bottom of Funnel Leads Filling the Pipeline for Data Backup

As the number of cyber-attacks in the healthcare, government, and educational sectors grew during the recent health crisis, an InsideUp SalesConnect campaign (focused on the ability of cloud data systems to mitigate ransomware attacks) was able to keep the vendor's solution in the spotlight. In one year, this cloud-native backup solutions provider saw a pipeline multiplier on their marketing spend with InsideUp of 9x.

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