What inflation's cultural impact means for marketing | MarTech
Inflation has triggered consumer attitudes and behaviors that will not automatically dissipate if inflation recedes. The post What inflation’s cultural impact means for marketing appeared first on MarTech.
5 ways to harness AI in B2B content creation
Discover how to balance AI with human creativity when creating B2B content to achieve greater marketing success. The post 5 ways to harness AI in B2B content creation appeared first on MarTech.
AI and marketing technology: This week’s releases
Here is a roundup of AI-powered marketing technology products, platforms and features announced this week. The post AI and marketing technology: This week’s releases appeared first on MarTech.
Gartner: Give up on the complete view of the customer
Is it time to abandon the 360-degree view of the customer? Gartner analysts seem to think so. Others disagree. The post Gartner: Give up on the complete view of the customer appeared first on MarTech.
Customer engagement: Moving from value creation to value expansion | MarTech
Many companies do well in creating value for their customers, but the real key to sustainable growth is found in expanding value.
Customer-Led Growth in a Downturn Economy
By Payal Parikh, VP of Client Services at Heinz Marketing When the economy slumps, businesses have a tough time keeping up with growth and making profits. But you know what? Customers are always super important, no matter what. Their happiness, loyalty, and support can make or break a company, especially when things get tough. In … Continued The post Customer-Led Growth in a Downturn Economy appeared first on Heinz Marketing.
