What inflation's cultural impact means for marketing | MarTech

Inflation has triggered consumer attitudes and behaviors that will not automatically dissipate if inflation recedes. The post What inflation’s cultural impact means for marketing appeared first on MarTech.

5 ways to harness AI in B2B content creation

Discover how to balance AI with human creativity when creating B2B content to achieve greater marketing success. The post 5 ways to harness AI in B2B content creation appeared first on MarTech.

AI and marketing technology: This week’s releases

Here is a roundup of AI-powered marketing technology products, platforms and features announced this week. The post AI and marketing technology: This week’s releases appeared first on MarTech.

Gartner: Give up on the complete view of the customer

Is it time to abandon the 360-degree view of the customer? Gartner analysts seem to think so. Others disagree. The post Gartner: Give up on the complete view of the customer appeared first on MarTech.

Customer engagement: Moving from value creation to value expansion | MarTech

Many companies do well in creating value for their customers, but the real key to sustainable growth is found in expanding value.

Customer-Led Growth in a Downturn Economy

By Payal Parikh, VP of Client Services at Heinz Marketing When the economy slumps, businesses have a tough time keeping up with growth and making profits. But you know what? Customers are always super important, no matter what. Their happiness, loyalty, and support can make or break a company, especially when things get tough. In … Continued The post Customer-Led Growth in a Downturn Economy appeared first on Heinz Marketing.

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Cloud Migrations Discussed in Terms of Business Outcomes

InsideUp MarketingConnect program reached out to not just IT practitioners, but business buyers, to help a cloud hosting services company differentiate itself from the three major public cloud vendors. Conversions from MQLs to sales accepted leads jumped nearly 30%.

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Sales Dialogues That Highlight Cross-Functional Integration

When COVID hit, an on-premise monolithic Contact Center system began to be regarded as a sunk cost that had outlived its useful life. Using the InsideUp MarketingConnect content syndication program, this cloud-native UCaaS client experienced a 40% increase in its conversion rate to sales accepted leads attributed to our deliveries.

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