When top performers were asked which data capabilities they are improving over the next 12 months, 67% cited real-time availability of insights.
While MOps are often the custodians of marketing measurement, how do we measure the measurers? What metrics can help determine whether MOps teams are delivering what is required of them?
B2B markets are more competitive and faster changing than ever before. With much data to capture and analyze, there's an increased risk of attack by a stronger, savvier competitor.
Some 39% graded their CMOs’ relationship/trust with the CEO an A, while 29% gave the high grade for their CMO's relationship/trust with the C-suite.
Gartner sees marketing budgets rise as a percentage of revenue. Marketing budgets have climbed to 9.5 percent of total company revenue in 2022, an increase from 6.4 percent in 2021.
Check out some ways to build a culture that rewards productivity. The more you repeat these good habits, the more outrageously productive you and your staff can become.