The cookie is dead: Long live identity graphs - Marketing Tech News
The death of the cookie represents a fundamental change in how marketers interact with and personalise messages to consumers.
HP: Cyber-attacks set to become more targeted in 2021 - B2B News Network
Cybersecurity predictions for 2021 show the ripple effect of COVID-19 is likely to continue, leading to a rise in thread hijacking, whaling and human-operated ransomware HP today released its 2021 predictions on how security threats – such as human-operated ransomware, thread hijacking, unintentional insider threats, business email compromise and whaling attacks – are set …
How Cadbury is using Pinterest Trend Badges as a sweet spot for inspiring decisions - Marketing Tech News
Cadbury is among the first brands to use Pinterest Trend Badge to utilise consumer insights to better stand out and get in front of chocolate lovers.
Latest B2B News: Actifio, Shoprunner, Gardaworld consolidation - B2B News Network
B2B News: Mergers and Acquisitions Report for December 4, 2020 Google has acquired Actifio. Actifio is a developer of data backup and disaster recovery (DR). Virtual copies of data in their original format can be managed scenarios like development and testing. The purchase is a demonstration of Google Cloud’s plan ...
Survey: Many Marketers Still Struggling with Revenue Attribution | KoMarketing
Being able to attribute revenue has several benefits for marketers, but there are still many barriers in the way to success in this area.
Increased workplace irritability during the pandemic? Here are some experts’ solutions. - B2B News Network
Work-Based Conflict during Covid-19: Two Experts Weigh in on the Causes and the Solutions In 2020 even workplace conflict has gone remote. Connecting to our workplaces from our home offices has done nothing to reduce workplace conflict. As a result conflict resolution and mediation consultants are seeing an uptick in the ...
How to Stay Ahead of the Game in the Marketing Industry
Idomoo compiled this eBook to help you easily and efficiently deliver the forward-thinking, optimized marketing experience your customers are asking for. Inside this eBook you’ll learn: What types of communication your customers want and how to deliver it How your data can help you deliver more of what your ...
How to Master Video Marketing
Everything you need to know before you launch your first campaign A new reality requires new tools. Stay ahead of the curve by getting your feet wet with video marketing – the most effective way to engage with customers remotely. This quick guide could help you make big changes that move ...
B2B News for December 3: Salesforce + Slack, Intelsat; MiddleGround Capital - B2B News Network
Salesforce will acquire Slack for $27.7 billion. Slack shareholders will be paid $26.79 in cash and 0.0776 shares of Salesforce common stock for each of their shares. This represents an enterprise value of approximately $27.7 billion in consideration of Salesforce’s common stock price at closing on November 30, 2020. Media report: https://www.nytimes.com/2020/12/01/...
Q+A: Content marketing asset management with Bynder VP Brad Kofoed - B2B News Network
Content asset management and measurement continues to be a challenge for B2B marketing and b2c marketers alike. How does the new Bynder/Salesforce integration, announced last week, change things? Brad Kofoed, Senior Vice President, Global Alliances and Channel at Bynder, answered our questions. How is this integration different ...
Brightpearl's digital operations platform to enable Shopify - B2B News Network
Brightpearl is today announcing it will power the growth of Shopify’s recently launched collection of retail hardware, which includes a redesigned Tap & Chip Reader, as well as the Dock and Retail Stand, to offer a more comprehensive solution for brick-and-mortar retailers. Shopify is now employing Brightpearl’s retailer-first digital ...
The 9 Awful Circles of Content Operations Hell
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Equifax Announces Sue Hutchison as New President of Canadian Business - B2B News Network
Equifax announced today that Sue Hutchison will be the company’s new Canadian business leader. Hutchison joined the company as the new Canada Region President, effective November 30. “Sue brings strong expertise in lending and digital payments through her experience in FinTech and Financial Services,” said John Hartman, President of Equifax ...
Scott Brinker: "Times are stressful, but this is the state of modern marketing now - let's just embrace it" - Marketing Tech News
Scott Brinker, VP at HubSpot and the arbiter of chiefmartec.com, discusses new martech experiences - and how marketers can make sense of it.
LinkedIn Company Pages: 7 Features To Make Your Page Even Better | KoMarketing
Want more return from your efforts on LinkedIn? It’s time to get your LinkedIn Company Page up to date with these new features.
How to Create a Performance Dashboard for Your Content Team [Tools]
Let your content creators in on how well their content is performing. Here are three tools to help – Content Marketing Institute
Report: Many Marketers Still Faced with Lead Generation Challenges | KoMarketing
Many marketers consider themselves to be pros when it comes to lead conversion, but there is still room for improvement.
Personalization Playbook: Lifecycle Mapping
Whether your brand uses storyboards, the design thinking process or intuition to build out its customer lifecycle map, that process is only valuable to your marketing and sales teams. After all, no customer ever thinks to themselves that they’re in the “awareness” stage of a brand-centric journey. In this ...