How B2B Marketers Can Activate First-party Data in their CDP
When data is unified in customer profiles, a better picture emerges. Marketers can act on this data by making engagement more personalized and efficient.
B2B Companies Need Deep Learning ‘Therapy’ to Overcome Data Challenges
Companies are anxious about being denied cookies, but what they should really be concerned about has much less to do with tracking anonymous users.
Marketing analytics: What it is and why marketers should care
We unpack marketing analytics: what it is, why it’s important, and how it can help marketers achieve brand success.
How to Put More Pop Into Your ABM Strategy With BLAM
This is what “buyer-led” means: The potential buyers are indicating their interest, which is the signal for marketing and sales teams to target and engage these accounts.
Marketers 414% More Likely to See Success with a Documented Marketing Strategy | KoMarketing
As marketers take on everything from content to demand generation, those who document their strategies are more likely to see success.
B2B vs. B2C Marketing: Classic Differences and Similarities Matter
But will new, B2B-specific trends matter even more? This article helps us take time to reflect back and make projections going forward.