Out-of-the-[Black]-box: Delivering data-driven marketing

Jul 08, 2020 digitalmarketingdepot.com/

For marketing the stakes are high; one wrong message could mean customer churn. Understanding what’s behind data  can help you determine how to use them more effectively and to their fullest potential.Lytics has four core features using data science out-of-the-box:Behavioral scoresContent AffinityDiscovery InsightsDelivery OptimizationDownload this white paper ...

Tools to Help Your Content Marketing Team Be Successful

Jul 08, 2020 contentmarketinginstitute.com/

Here’s a list of go-to tools to help your content marketing team work effectively in their individual roles and as a group – Content Marketing Institute

Happy holidays? Why festive planning is earlier than ever this year - Marketing Tech News

Jul 07, 2020 marketingtechnews.net/

A CMO recently told me: “I’m holding all of my holiday planning. Nobody is thinking that far in the future yet.” Right? Wrong.

Can Clickbait Be Used for Good?

Jul 07, 2020 contentmarketinginstitute.com/

Overcome the stigma of bad clickbait to create headlines that not only attract an audience but deliver what they want – Content Marketing Institute

Report: Majority of Marketers Implementing Some Form of Account-Based Marketing Practices

Jul 07, 2020 komarketing.com/

Although some marketers have already implemented some form of account-based marketing (ABM), new research shows that many of them are still in the initial phases, while others have not begun to think about ABM at all. Canam Research recently published “The State of ABM Survey 2020 Trend Report,” and data suggested ...

How to Create a Content Marketing Playbook

Jul 06, 2020 contentmarketinginstitute.com/

Create a playbook to help ongoing content marketing activities. With everybody on the same page, success won't be far behind – Content Marketing Institute

Less than a third of consumers aware of Facebook ads boycott, Gen Z most engaged

Jul 06, 2020 martechtoday.com/

MarTech Today is a must-read daily news site for CMOs, CIOs & CTOs, marketing technology & marketing operations professionals, ad tech managers, UX experts & data analysts.

CMOs maintain optimism for post-Covid marketing budgets despite fears, says Gartner

Jul 06, 2020 marketingtechnews.net/

Marketers are adopting a 'stoic' attitude to their marketing budgets post-Covid-19, but it is an opinion not widely shared by their C-suite colleagues.

Report: The eBook May Now Be the Top B2B Content Marketing Asset | KoMarketing

Jul 06, 2020 komarketing.com/

New research shows that eBooks may be the key for B2B marketers looking to reel in new prospects and customers through the use of content.

Facebook: Zuckerberg says ad boycott will end 'soon enough' as Oxford study explores impact - Marketing Tech News

Jul 03, 2020 marketingtechnews.net/

As companies continue to boycott Facebook, a study from the University of Oxford argues an 'immediate' negative impact could result, particularly in retail.

Are You Squeezing Out All the Big Ideas and Great People? [The Weekly Wrap]

Jul 03, 2020 contentmarketinginstitute.com/

This week, Robert Rose ponders squeezing out all the big ideas. He talks with a Content Marketing Agency of the Year leader about if we’re squeezing out all the great people. And he helps you squeeze out of writer’s block. Continue reading The post Are You Squeezing Out ...

Back to basics: Three building blocks for nailing personalisation - Marketing Tech News

Jul 03, 2020 marketingtechnews.net/

Organisations must grow through a maturity model in order to reap the benefits of their modern marketing efforts. Personalisation is no exception.

CCPA enforcement begins now and most companies aren’t ready

Jul 02, 2020 martechtoday.com/

MarTech Today is a must-read daily news site for CMOs, CIOs & CTOs, marketing technology & marketing operations professionals, ad tech managers, UX experts & data analysts.

Create TikTok ads that convert by embracing the platform's storytelling style

Jul 02, 2020 martechtoday.com/

Marketing Land is a daily, must-read site for CMOs, digital marketing executives and advertising campaign managers.

B2B Advertising: 20 Examples of Terrific B2B Social Media Ads | KoMarketing

Jul 02, 2020 komarketing.com/

Is your B2B advertising creative starting to feel a little dull? Take a look at these 20 examples of great B2B social media ads for inspiration.

5 Big Obstacles Encountered by B2B Content Marketers

Jul 02, 2020 contentmarketinginstitute.com/

Here are five of the biggest obstacles many B2B content marketers face and five solutions to help you overcome them – Content Marketing Institute

TripAdvisor, Yelp and others highlight venue safety, an emerging consumer decision factor

Jul 02, 2020 martechtoday.com/

MarTech Today is a must-read daily news site for CMOs, CIOs & CTOs, marketing technology & marketing operations professionals, ad tech managers, UX experts & data analysts.

Style Guide: How to Write One for Your Brand

Jul 01, 2020 contentmarketinginstitute.com/

A brand style guide can prevent branding fails, thwart inconsistencies, and mitigate miscommunication. Here’s how to do it – Content Marketing Institute