Using Data to Predict the Unpredictable | MarketScale

Sep 30, 2020 marketscale.com/

On this episode of of Diving Into Data, host TC Riley, illustrates how AI and ML span many levels and how you can implement these techniques - without the experts.

Personalisation for ABM campaigns: Tackling challenges and getting a progressive approach

Sep 30, 2020 marketingtechnews.net/

Getting the right personalisation strategy is vital to any digital marketing initiative. For account-based marketing (ABM), it is even more important.

2021 B2B Content Marketing: What Now? [New Research]

Sep 30, 2020 contentmarketinginstitute.com/

New Research: What B2B marketers are doing and plan to do in content marketing, from strategy and tactics to teams and budgets – Content Marketing Institute

Why digital marketers have to keep up with emerging tech to stand out - Marketing Tech News

Sep 30, 2020 marketingtechnews.net/

The internet is having a moment. Forcing most of the developed world inside and online this year has officially pushed us into the next digital evolution. Among other technologies, augmented reality (AR) is on the rise. Digital marketers need to be aware of AR’s vast capabilities in order to ...

2020 Email Deliverability Benchmark

Sep 30, 2020 digitalmarketingdepot.com/

Analysis of worldwide inbox and spam placement rates Although email is the marketing channel with the highest ROI, messages need to actually reach the inbox to take advantage of this return. According to our latest research, on average, one in six messages are not reaching the inbox. How does your ...

3 Ways Your B2B Business Can Go Global and Reap the Rewards - B2B News Network

Sep 30, 2020 b2bnn.com/

  There are times when entrepreneurs and business leaders like you hit a rut while in the process of growing a business. Maybe your business-to-business (B2B) company has been limited by the situation in your local market, or maybe you’ve simply just reached your initial goals and are now ...

B2B Digital Advertising Spend Growth Stays Steady in 2020 While Everything Else Changes | KoMarketing

Sep 29, 2020 komarketing.com/

It's been a good year for B2B digital advertising, but the 22.6% growth we saw in ad spend this year is expected to be cut in half by 2021.

What Does the Future Look Like for Business Travel During Covid? - B2B News Network

Sep 29, 2020 b2bnn.com/

Over the past few months, we’ve seen a complete upheaval in the way we do business. As millions and millions of people were forced to work from home, businesses had to transition into an all virtual situation. Perhaps no industry was hit harder during this time than the travel ...

Create and Serve Accessible Content to Your Audience

Sep 29, 2020 contentmarketinginstitute.com/

If your content isn’t accessible or clearly understood, you are leaving people behind. Here’s how to change that – Content Marketing Institute

NEWS: Seeds of Hope and Cellbie join forces for Phones of Hope program - B2B News Network

Sep 28, 2020 b2bnn.com/

Seeds of Hope, a drop-in centre and shelter at 6 St. Joseph St. in Toronto, is thrilled to announce a new Phones of Hope program to help get phones into the hands of people who need them most. A phone is a modern-day lifeline, and since the pandemic has forced the ...

How to Find Writers and Help Them Deliver Successful Content

Sep 28, 2020 contentmarketinginstitute.com/

Fix your content problems by finding the right writer and feeding them helpful guidance – Content Marketing Institute

Microsoft Advertising adds brand safety with IAS partnership

Sep 28, 2020 martechtoday.com/

MarTech Today is a must-read daily news site for CMOs, CIOs & CTOs, marketing technology & marketing operations professionals, ad tech managers, UX experts & data analysts.

Stop forcing your B2B marketing org structure on your buyer’s journey

Sep 25, 2020 martechtoday.com/

Marketing Land is a daily, must-read site for CMOs, digital marketing executives and advertising campaign managers.

Drumming Up Fans, Battling Beautifully, and Voicing Makers [The Weekly Wrap]

Sep 25, 2020 contentmarketinginstitute.com/

This week, we rap about Dave Grohl’s battle with a YouTube phenom, a battle beautiful, and a cheeky brand’s unifying stories – Content Marketing Institute

This week in martech

Sep 25, 2020 martechtoday.com/

MarTech Today is a must-read daily news site for CMOs, CIOs & CTOs, marketing technology & marketing operations professionals, ad tech managers, UX experts & data analysts.

How to use emojis in digital marketing – but not overdo it

Sep 25, 2020 marketingtechnews.net/

In three decades, emojis have bridged the important information and emotion gaps left by words. And let’s face it: They’re also important for marketers.

Data is Dominating Traditional Industries | MarketScale

Sep 24, 2020 marketscale.com/

There is a data-centric boom on Wall Street, especially as it relates to individual companies themselves. Listen to this episode of Diving into Data with TC Riley.

Report: COVID-19 Has Advanced the Consumption of B2B Marketing Content | KoMarketing

Sep 24, 2020 komarketing.com/

The COVID-19 pandemic has created challenges, but for those in the B2B industry, prospects and customers are engaging more than ever before.