What We Are Reading

Article

Profits And Passion: Finding The Perfect Balance For Your Marketing Agency

Finding the right balance between passion and profit can be a huge challenge, but the rewards can be significant.                                     

Article

Marketing Trends You’re Using (But Could Use Better)

Marketing has become an indispensable segment of any successful business in the modern age. With the help of marketing, many businesses manage to stand out in the oversaturated digital space ... rankings and the innovative technology being applied for ...

Article

How 5 trendsetters are transforming the art of data-driven customer experiences

Building an effective data-driven personalization strategy requires leadership ... CraftJack is exploring how AI fits into its service offerings and is providing plenty of time for Jordan's team to experiment and challenge the status quo, using the OpenAI ...

Article

3 Startup Opportunities In Marketing

AR advertising? Let's explore three promising startup opportunities in marketing that have the potential to disrupt the industry.                     

Article

B2B Marketing Trends: Navigating the Ever-Changing Landscape in 3 Key Trends

As we delve into the evolution of B2B marketing, we see the tantalizing impact of personalization which redefines customer experiences, etc.          

Article

The Great Expectations Of Account-Based Marketing

For 2024, expectations for account-based marketing are riding at an all-time high. But the landscape is evolving, so it’s crucial to know and understand the dynamics to maximize ROI.

Article

Redefining ‘leads’ in B2B: Why data enrichment is key for lead gen

“[T]he process of attracting prospects and getting them into the sales funnel, with the goal of converting them into customers. Lead gen occurs within the second stage of a marketing funnel — meaning it happens after marketers have attracted an ...

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    Delivering Results for More Than a Decade

    Kabbage
    Vonage
    Carbonite
    ESET
    Five9
    Sambanova
    Datastax
    Workday
    Trinet
    Azuga
    Druva
    Salesforce
    Mitel
    8*8