InsideUp

Insights on Demand Videocast

Cracking the Code: Balancing Long-Term Growth and Short-Term Sales Success

In this episode, we explore the intricate dance between long-term marketing objectives and short-term sales goals in today's rapidly evolving business landscape. Annette shares valuable insights on how she and her team manage this delicate balance. Watch for insights on their martech stack, attribution methods, and the impact of AI on customer interactions. You'll take away strategies that can help your organization thrive.

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Hosts

Your friendly hosts for Insights on Demand have decades of marketing and demand generation experience and enjoy discovering the gems of marketing wisdom that each guest brings to the discussion.

Grant

Grant Bentley

Strategic Account Director
at InsideUp

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    • Richie Narain
      Richie-Narain.webp

      "InsideUp’s mid-market  and enterpise leads consistently got our foot in the door, opening up conversations with qualified prospects we simply couldn't reach on our own. Their extremely effective approach for identifying and engaging ideal prospects rapidly supercharged our pipeline. They delivered highly targeted leads that aligned perfectly with our selling strengths."

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