Insights on Demand Videocast

Cracking the Code: Balancing Long-Term Growth and Short-Term Sales Success

In this episode, we explore the intricate dance between long-term marketing objectives and short-term sales goals in today's rapidly evolving business landscape. Annette shares valuable insights on how she and her team manage this delicate balance. Watch for insights on their martech stack, attribution methods, and the impact of AI on customer interactions. You'll take away strategies that can help your organization thrive.

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Your friendly hosts for Insights on Demand have decades of marketing and demand generation experience and enjoy discovering the gems of marketing wisdom that each guest brings to the discussion.


Grant Bentley

Strategic Account Director
at InsideUp

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    • Maribel Ortega

      "I have successfully used InsideUp's demand generation solution while working for several cloud technology companies. InsideUp helped in meeting the aggressive marketing goals we had set for pipeline value and return on spend. They would be an invaluable partner for any company looking to accelerate growth and maximize revenue."

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