Insights on Demand Videocast
The “Boundless Impact” of Marketing: Extending Your Company Brand by Activating Employees, Customers and Partners
How do you unlock the full potential of strategic partnerships? From orchestrating a multi-faceted team to understanding the motivations of every partner involved, Vivianne shares insights from her extensive experience, including establishing significant partnerships during her tenure at IBM. She and host Grant Bentley discuss the power of network effects, the importance of aligning with partners who bring unique assets, and the strategies used to create a brand resonance in both the marketplace and within employee ranks.
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