InsideUp

Insights on Demand Videocast

The “Boundless Impact” of Marketing: Extending Your Company Brand by Activating Employees, Customers and Partners

How do you unlock the full potential of strategic partnerships? From orchestrating a multi-faceted team to understanding the motivations of every partner involved, Vivianne shares insights from her extensive experience, including establishing significant partnerships during her tenure at IBM. She and host Grant Bentley discuss the power of network effects, the importance of aligning with partners who bring unique assets, and the strategies used to create a brand resonance in both the marketplace and within employee ranks.

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Hosts

Your friendly hosts for Insights on Demand have decades of marketing and demand generation experience and enjoy discovering the gems of marketing wisdom that each guest brings to the discussion.

Grant

Grant Bentley

Strategic Account Director
at InsideUp

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    • Ania-Gerbaux.webp

      Demand Generation That Delivers

      InsideUp is one of my go-to demand generation vendors, delivering high quality IT decision maker leads, that helps our team meet or exceed quarterly pipeline goals. Their proven lead generation methodology and excellent customer service are top reasons why I choose to partner with InsideUp.

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