Insights on Demand Videocast

The “Boundless Impact” of Marketing: Extending Your Company Brand by Activating Employees, Customers and Partners

How do you unlock the full potential of strategic partnerships? From orchestrating a multi-faceted team to understanding the motivations of every partner involved, Vivianne shares insights from her extensive experience, including establishing significant partnerships during her tenure at IBM. She and host Grant Bentley discuss the power of network effects, the importance of aligning with partners who bring unique assets, and the strategies used to create a brand resonance in both the marketplace and within employee ranks.

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Your friendly hosts for Insights on Demand have decades of marketing and demand generation experience and enjoy discovering the gems of marketing wisdom that each guest brings to the discussion.


Grant Bentley

Strategic Account Director
at InsideUp

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    • Richie Narain

      "InsideUp’s mid-market  and enterpise leads consistently got our foot in the door, opening up conversations with qualified prospects we simply couldn't reach on our own. Their extremely effective approach for identifying and engaging ideal prospects rapidly supercharged our pipeline. They delivered highly targeted leads that aligned perfectly with our selling strengths."

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