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Optimizing Marketing Investments: Metrics and Prioritization in a Multi-Channel Environment
How can you deliver valuable, relevant content across multiple channels to maximize marketing impact? Thomas O’Banion, Head of Marketing at First Orion highlights the importance of an omnichannel approach in marketing, and the need to understand the target audience and their preferred channels. Thomas also emphasizes the significance of creating content that addresses customer pain points and tells compelling stories. By optimizing for organic search and utilizing platforms like LinkedIn, marketers can reach specific customer profiles effectively.
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