Insights on Demand Videocast

Optimizing Marketing Investments: Metrics and Prioritization in a Multi-Channel Environment

How can you deliver valuable, relevant content across multiple channels to maximize marketing impact? Thomas O’Banion, Head of Marketing at First Orion highlights the importance of an omnichannel approach in marketing, and the need to understand the target audience and their preferred channels.   Thomas also emphasizes the significance of creating content that addresses customer pain points and tells compelling stories. By optimizing for organic search and utilizing platforms like LinkedIn, marketers can reach specific customer profiles effectively.  

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Your friendly hosts for Insights on Demand have decades of marketing and demand generation experience and enjoy discovering the gems of marketing wisdom that each guest brings to the discussion.


Grant Bentley

Strategic Account Director
at InsideUp

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    • Ania-Gerbaux.webp

      Demand Generation That Delivers

      InsideUp is one of my go-to demand generation vendors, delivering high quality IT decision maker leads, that helps our team meet or exceed quarterly pipeline goals. Their proven lead generation methodology and excellent customer service are top reasons why I choose to partner with InsideUp.

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