Driving client success with our technology and team
Jump-Starting ABM — Identifying Influence in Target Accounts
This client, with 22,500 employees worldwide, was able to engage more contacts on corporate buying committees, get onto shortlists, and, eventually, close more document management business with target accounts. Most of their existing paid media resources didn’t support their ABM efforts, but, with InsideUp’s proprietary InCapture platform, we were able to meet this client’s ABM requirement with ease.
Ten Years of Trust — UCaaS Vendor Builds a High-Value Sales Pipeline Using InsideUp
About a decade ago we started working with a large cloud-based voice, contact center, video, mobile and unified communications (UC) solutions company who was transitioning from the residential to the business market. They needed an agency partner to complement their in-house demand generation effort and position them as a robust business solution. They found it in the InsideUp SalesConnect program. This led directly to a significant increase in the number of high-value contracts processed annually to maintain its goal of double-digit growth.
Breaking New Ground — Identifying High Conversion Prospects in the US Cybersecurity Market
One InsideUp cybersecurity client is operating at the forefront of threat detection and autonomous response. With the help of the InsideUp SalesConnect program, this cybersecurity vendor is seeing a return on its marketing spend multiplier of over 10 times. This firm had previously been struggling to overcome low conversion rates based on the random online interest provided by mega-scale, topic-based digital marketing services and other forms of paid media.
GPS Vendor Uses a 60-Day Connection Sequence to Optimize Value from Sales Qualified Leads
Founded by industry veterans who knew that a safety-minded suite of cloud-based capabilities was what trucking companies and fleet operators needed, this vendor has attracted over $900M in VC funding. GPS technology is going through such a period of rapid innovation that new ideas need to be placed in front of decision-makers every few months so they can see the possibilities for themselves.
Finding the Right Contacts for an International Cybersecurity Vendor
What happens when a vendor realizes that their contact data is eroding faster than they can use it? Well, one InsideUp client recognized this problem and brought in fresher data through our DataConnect program. Since then, the marketing team of this cybersecurity company reported a 23% increase in direct contact opens and a 15% increase in click-through rates on email campaigns using InsideUp data sets. Its webinar registrations are up 30% year-over-year.
The Sky is the Limit — Supporting ABM with Conventional Demand Generation
The qualified, consistent, and highly relevant contacts generated by the InsideUp SalesConnect program helped a high-flying SaaS company hit a monthly average conversion rate (from leads to sales opportunities) of 14%. In one year, even over the course of the pandemic, this cloud-native backup solutions provider saw a pipeline multiplier on their marketing spend with InsideUp of 9x.
Finding Cloud Communication Customers Who Are Receptive to a Better Customer Experience Solution
One of our UCaaS clients was able to double their email response rate to 8% by gaining more targeted intent data through the InsideUp MarketingConnect content syndication program. In this way, this vendor was able to develop the kind of interest that strongly resonated with the vendor’s value proposition. With over $500M in revenue, they have established their position as an early proponent of the trend towards using contact center software as an entry point to influence Unified Communications (UC) decision-makers in mid-tier companies.
Cloud-native CRM Vendor Expands Their Push Down Main Street
An early commitment to a cloud-native architecture allowed this CRM vendor to differentiate itself in the market and now, with the trend towards SaaS deployments, the wind has really billowed their “sales”. In order to continue their growth trajectory, this company needed to expand their intent data sourcing within the mid-market. Through the use of the InsideUp MarketingConnect content syndication program, our client was able to increase the volume and intensity of content engagement by 15% over a span of 12 months.
A SaaS Vendor Takes Its Integration Message to IT –Promptly Aligns and Wins
When COVID hit, this client wanted to leverage the advantages of how well its communications solution integrated with several popular cloud-based business applications. The vendor’s sales team, however, needed more cross-functional buy-in for those integrations to be implemented and that required an expansion of the targets beyond traditional “customer success” oriented job titles. Using the InsideUp MarketingConnect content syndication program, this client experienced a 40% increase in its conversion rate to sales accepted leads attributed to our deliveries. Our expertise in unified communications and contact center software enabled us to focus on the most likely audience for the vendor’s message of integration and innovation.
Touting Employee Engagement Finally Releases HR System Strangleholds
Through the recent acquisition of a centralized and highly scalable platform with a modern consumer-like user interface, this large Human Capital Management (HCM) company streamlines workflows by connecting key aspects such as HR, Benefits, Employee Engagement, Payroll and Time & Attendance. What was needed was a combination of data extraction and verification along with content syndication that could accommodate the latest assets issued by the company that highlighted the importance of employee engagement.
Finding a Cloud That Fits Your Workloads Is Not Always Self- Service
They have also partnered with key technology vendors (such as VMware and Dell EMC) to smooth the migration of virtualized workloads and can now help clients manage implementations on multiple public clouds. Their private cloud services enable fast-growing SaaS companies to quickly implement a reliable cloud-based solution – with the headroom to accommodate rapid growth.
How a Cloud Technology Company Raised Awareness and Increased Engagement by 45%
Once a company has aggregated sufficient production data to feed into their Machine Learning pipeline, the challenge is how to efficiently process this massive dataflow. To resolve this bottleneck, our client launched a next generation chipset, making it available both on-premise and on a SaaS basis.
Brand Recognition is Great – but Pipeline is Even Better
The InsideUp SalesConnect program, a key component of the InCapture platform, helped this ERP client start a dialogue with the right individuals in the right companies, resulting in an average conversion rate to sales opportunities of 12% – no small achievement for a very complex enterprise solution! See how the InsideUp demand generation machinery became a significant way for this ERP vendor to build pipeline on a continuous basis.