We have continued to evolve as a demand generation agency over the past decade. We have automated the process where practical without compromising the human touchpoints that make our data gathering and marketing campaigns so effective. InsideUp has utilized its proprietary InCapture platform and talented team to successfully help enterprise and growth-minded brands. We complement their in-house marketing campaign to meet diverse customer acquisition goals.
Meet our management team.
Asad spearheads our effort to offer a powerful, fully integrated, customized and automated solution to meet our clients’ customer acquisition goals. Asad is responsible for guiding our organization’s operations, marketing, and business development infrastructure. Before launching InsideUp, Asad served as Chief Marketing Officer at Liquidity Services, Inc. (NASDAQ: LQDT), an online business auctioning company. Asad has over 25+ years of B2B demand generation leadership experience.
Asad has a BS in Engineering from Harvey Mudd College and MBA from Kellogg School of Management at Northwestern University.
STRATEGIC ACCOUNT DIRECTOR
Grant drives our client success teams, strategies and cross-functional efforts. He’s also responsible for orchestrating multi-channel campaigns (including buyer persona creation, intent data analysis and content syndication) to meet each of our client’s unique needs. Grant joined InsideUp in 2013 after a 15-year sales and marketing career at Hewlett-Packard.
Miguel is responsible for managing a team of highly trained solution consultants that execute customized client campaigns. He creates comprehensive, client-specific training for our team, which he delivers using our proprietary e-learning platform. Miguel develops staff proficiency and monitors team performance to ensure we always deliver a solution-oriented engagement approach to potential buyers of our clients’ solutions. Before joining the InsideUp team in 2018, he worked in operational management for True Influence and Harte Hanks.
Cheryle is responsible for managing our finance, accounting, and human resources team and efforts. She uses her vast experience and expertise in budget management, financial forecasting, audit activities, and financial metrics to continually improve our business efficiency. She also manages payroll, employee benefits programs, and employee professional development. Cheryle joined InsideUp in 2014.
SOFTWARE DEVELOPMENT DIRECTOR
Preeti is responsible for managing the entire software development staff at InsideUp. She oversees the technical strategy, architecture, and development of InCapture, the company’s proprietary marketing platform, to meet the company’s business and client objectives. In addition to managing the InsideUp operation in India since 2009, Preeti also serves as a lecturer at the Swami Vivekanand College of Engineering.
QUALITY ASSURANCE MANAGER
Sandra is responsible for managing our demand quality teams and maintaining our high-quality standards for excellence across all client campaigns. She has spent over 5 years in demand generation operations as a training supervisor and coach for companies such as Geary Interactive & Unversities.com. She is experienced in ensuring minimum quality thresholds are met and all policies and procedures are followed. Sandra also contributes to the ongoing enhancement of our demand generation verification process and technologies. Sandra joined the InsideUp team in 2019.
BUSINESS DEVELOPMENT DIRECTOR
Ken provides the strategic sales leadership that enables our organization’s top-line revenue growth by developing InsideUp’s sales initiatives, objectives, and policies. Ken applies his deep expertise in sales and lead generation, data analytics, and pipeline development to achieve excellent conversion rates, meet client expectations, and exceed their ROI goals. He is responsible for sales & marketing alignment, customer relationship management (CRM), and account management. Ken holds an M.A. in Psychology from Eastern Illinois University.
Arlette leads the efforts to create the strategic and tactical communication to our community of clients and technology buyers. She develops our marketing content with a focus on demand generation and brand awareness as an integral part of our overall growth plan. She leads strategic efforts to develop, implement, track, and optimize marketing campaigns across multiple media channels. Arlette also heads the research program that involves interviews with demand generation leaders of cloud technology companies. She has been part of the InsideUp team since 2009.
DATA OPERATIONS DIRECTOR
Aditya manages the team responsible for market research and management. With a comprehensive understanding of the necessary technology tools such as data extraction, data validation, call management systems, marketing automation platforms, and cloud data systems, he is able to apply his expertise to support our data driven initiatives. Aditya brings to InsideUp his extensive experience in creating complex data structures, managing day-to-day data operations, ensuring compliance with corporate policies, and developing data governance policies.
What Makes Us Different
Bringing together powerful proprietary InCapture technology with an experienced team is what makes us different.
Look behind the scenes at the workings of InsideUp.
"InsideUp is one of my go-to demand generation vendors, delivering high quality IT decision maker leads, that helps our team meet or exceed quarterly pipeline goals. Their proven lead generation methodology and excellent customer service are top reasons why I choose to partner with InsideUp."
Senior Marketing Campaign Manager
Our technology is all ours.
Our proprietary InCapture platform automates and integrates the entire demand generation process, enabling us to deliver results like no other agency can-with technology that no other agency has.
InCapture Platform Supports ABM Campaign When Others Can't
An international cybersecurity vendor realized that their contact data was eroding faster than they could use it. Using the InsideUp DataConnect program, they were able to refresh their corporate contact database and subsequent email campaigns found fertile ground in which to plant their message regarding endpoint detection and response.
Marching Down Main Street Requires Lots of Loud Music
In order to continue their growth trajectory, this cloud-native CRM company needed to expand their intent data sourcing within the mid-market. Through the use of the InsideUp MarketingConnect program, our client was able to increase the volume and intensity of content engagement by 15% over a span of 12 months.
At InsideUp, our clients augment their in-house demand generation campaigns by partnering with us to build large sales pipelines. InsideUp has assisted hundreds of thousands of business professionals to select better technology solutions.