Case Studies

"I have successfully used InsideUp's demand generation solution while working for several cloud technology companies. InsideUp helped in meeting the aggressive marketing goals we had set for pipeline value and return on spend. They would be an invaluable partner for any company looking to accelerate growth and maximize revenue."

Demand Generation That Delivers

InsideUp is one of my go-to demand generation vendors, delivering high quality IT decision maker leads, that helps our team meet or exceed quarterly pipeline goals. Their proven lead generation methodology and excellent customer service are top reasons why I choose to partner with InsideUp.

"InsideUp’s mid-market  and enterpise leads consistently got our foot in the door, opening up conversations with qualified prospects we simply couldn't reach on our own. Their extremely effective approach for identifying and engaging ideal prospects rapidly supercharged our pipeline. They delivered highly targeted leads that aligned perfectly with our selling strengths."

Optimizing Marketing Investments: Metrics & Prioritization in a Multi-Channel Environment

Thomas O’Banion, Head of Marketing at First Orion highlights the importance of an omnichannel approach in marketing, & the need to understand the target audience and their preferred channels.

Strategies for Acquiring New Customers in a Saturated Market

In this episode, Kim Kaminski, CMO at NS1, an IBM Company, dives into the challenges and opportunities of operating in a highly competitive market.

What Your Website Needs to Capture More Intent

Casey Kuktelionis, Content Marketing Manager at TrustArc, shares the approach she and her team have taken to capture interested prospects with a high level of intent.

Why Marketers Should Do Less Nurturing and More Guiding

In this episode, Tom Butta, Chief and Strategy Marketing Officer at Airship, dives into his strategies and experiences as a seasoned professional who has navigated numerous economic cycles."

Speaking in the Language of Business Revenue

How do you make data-driven investments during tough economic conditions in order to maximize returns on your marketing investments? That is just one of the topics covered by marketing executive Amisha Gandhi in this engaging episode.