Insights on Demand Videocast
What Your Website Needs to Capture More Intent
Casey Kuktelionis, Content Marketing Manager at TrustArc, shares the approach she and her team have taken to capture interested prospects with a high level of intent. Additionally, Casey discusses other changes made to their marketing strategies, including the shift in social media and blog approaches. She also shares the metric she uses to assess content marketing effectiveness, talks about their method for testing out which content is resonating with their audience, and shares how marketers can help reduce content overwhelm for audiences.
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