Insights on Demand Videocast

Harnessing AI for Strategic Account Selection

In this engaging session, Saima Rashid, Senior VP of Marketing and Revenue Analytics at 6sense, delves into the pivotal role of analytics in marketing, the evolution of AI in sales and marketing strategies, and how data-driven approaches can significantly enhance decision-making and operational efficiency. Saima shares her journey in the analytics realm, offering invaluable insights into predictive AI, its differentiation from predictive analytics, and the power of AI in forecasting and shaping future marketing endeavors. Don't miss this deep dive into the transformative impact of analytics and AI in today's business landscape.

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Your friendly hosts for Insights on Demand have decades of marketing and demand generation experience and enjoy discovering the gems of marketing wisdom that each guest brings to the discussion.


Grant Bentley

Strategic Account Director
at InsideUp

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    • Ania-Gerbaux.webp

      Demand Generation That Delivers

      InsideUp is one of my go-to demand generation vendors, delivering high quality IT decision maker leads, that helps our team meet or exceed quarterly pipeline goals. Their proven lead generation methodology and excellent customer service are top reasons why I choose to partner with InsideUp.

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