Insights on Demand Videocast

Harnessing AI for Strategic Account Selection

In this engaging session, Saima Rashid, Senior VP of Marketing and Revenue Analytics at 6sense, delves into the pivotal role of analytics in marketing, the evolution of AI in sales and marketing strategies, and how data-driven approaches can significantly enhance decision-making and operational efficiency. Saima shares her journey in the analytics realm, offering invaluable insights into predictive AI, its differentiation from predictive analytics, and the power of AI in forecasting and shaping future marketing endeavors. Don't miss this deep dive into the transformative impact of analytics and AI in today's business landscape.

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Your friendly hosts for Insights on Demand have decades of marketing and demand generation experience and enjoy discovering the gems of marketing wisdom that each guest brings to the discussion.


Grant Bentley

Strategic Account Director
at InsideUp

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    • Richie Narain

      "InsideUp’s mid-market  and enterpise leads consistently got our foot in the door, opening up conversations with qualified prospects we simply couldn't reach on our own. Their extremely effective approach for identifying and engaging ideal prospects rapidly supercharged our pipeline. They delivered highly targeted leads that aligned perfectly with our selling strengths."

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