Insights on Demand Videocast

Beyond the Hype: Building Practical AI Strategies for Growth

Explore the cutting-edge use of Predictive AI in today's go-to-market strategies in this compelling conversation with Melinda Byerley, founder and CEO of Fiddlehead, a digital marketing agency. Melinda offers up valuable insights into navigating the complexities of marketing automation, avoiding premature optimization, and crafting a three-year AI usage plan. Follow along on this thoughtful exploration of leadership, discipline, and the transformative power of AI in marketing.

Play Now


Your friendly hosts for Insights on Demand have decades of marketing and demand generation experience and enjoy discovering the gems of marketing wisdom that each guest brings to the discussion.


Grant Bentley

Strategic Account Director
at InsideUp

    To learn how InsideUp handles your information, please see our Privacy Policy.

    • Richie Narain

      "InsideUp’s mid-market  and enterpise leads consistently got our foot in the door, opening up conversations with qualified prospects we simply couldn't reach on our own. Their extremely effective approach for identifying and engaging ideal prospects rapidly supercharged our pipeline. They delivered highly targeted leads that aligned perfectly with our selling strengths."

    Popup Builder Wordpress