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Insights on Demand Videocast

Full-Funnel Fatigue? Where to Focus Your Efforts Now

How and when do you communicate the value of your technology solution to prospects who are on tight budgets? In this interview, Rico Andrade, VP of Marketing at Celigo tells how his team determines where prospects are in the sales cycle and how to help companies visualize the future value of their investment.  

He also discusses why his team has doubled down on their middle-of-funnel marketing strategy and what technology, lead scoring, and digital advertising strategies they are using in order to successfully approach targets that are exhibiting a propensity to buy.

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Hosts

Your friendly hosts for Insights on Demand have decades of marketing and demand generation experience and enjoy discovering the gems of marketing wisdom that each guest brings to the discussion.

Grant

Grant Bentley

Strategic Account Director
at InsideUp

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    • Richie Narain
      Richie-Narain.webp

      "InsideUp’s mid-market  and enterpise leads consistently got our foot in the door, opening up conversations with qualified prospects we simply couldn't reach on our own. Their extremely effective approach for identifying and engaging ideal prospects rapidly supercharged our pipeline. They delivered highly targeted leads that aligned perfectly with our selling strengths."