What We Are Reading
Article Marketing Technology

How To Navigate SaaS Marketing During A Downturn

Times of crisis always present opportunities to make improvements to your business and adapt to changing customer demands.

Article Marketing Technology

15 Last-Minute Holiday Marketing Ideas For Brands Getting A Late Start

While a customer who puts off shopping for gifts until the very last minute can usually find something left on the shelves, brands have less wiggle room—when it comes to increasing sales around the holidays,

Article Marketing Technology

10 CDP implementation mistakes to avoid

A customer data platform is a great tool. But if you’re not careful with implementation, it can be a disaster. 

Article Marketing Technology

4 Ways To Get Your Marketing And Sales Teams On The Same Page

Misalignment between marketing and sales can cost your business a significant amount of money. Use these four tips to boost collaboration.

Article Marketing Technology

8 Things to Consider Implementing Into Your Marketing Strategy Today

Thanks to the rise of digital marketing, businesses can reach their audience and expand their visibility online at a relatively minimal cost. This is even more true when you inspire the creation of…

Article Marketing Technology

Report: 84% of marketing leaders use predictive analytics, but struggle with data-driven decisions

Pecan AI’s report on predictive analytics helps marketing teams tackling challenges with AI, wherever they are on the adoption curve.