Blogs
Genefa Murphy, CMO, Talks About How to Influence Buying Committees with Thought Leadership
Introduction In a continuation of my interview (part of a study series sponsored by InsideUp on B2B IT buyers) with Genefa Murphy, CMO of Five9 and former CMO of Micro…
Genefa Murphy, CMO, Maps the Customer Journey as a Continuous Loop
As part of the InsideUp study series on B2B IT buyers, we sat down for a talk with Genefa Murphy, current CMO at Five9 and former SVP & CMO at…
Talking with Steve Arentzoff About Aligning Martech Stack with Business Strategy
I recently interviewed Steve Arentzoff as part of a study series sponsored by InsideUp on the impact of buyer journey committees on the acquisition of cloud technology solutions & aligning…
How Channel Partners Complicate Demand Generation
This is the second in a series of articles based on interviews with IT executives conducted as part of a study that looks at the evaluation and acquisition of cloud-based…
An Overview of ERP and Business Process Management
If Business Process Management (BPM) is a practice, then an Enterprise Resource Planning (ERP) system is one of many technologies that can enhance and support that practice. Although the practice…
According to SVP of Marketing at Five9, Contact Center Technology Transition to the Cloud Driven by Digital Transformation and the Pandemic
Contact Center Technology: Understanding Customer Needs – A Perspective from Five9 I recently had the opportunity to interview Scott Kolman, SVP of Marketing at Five9, as part of an ongoing…
The Next Normal in Technology Demand Generation
I interviewed Samantha Foley, CMO of Turvo, as part of the InsideUp study series, “How Technology Buying Committees Make Faster Decisions”, which is focused on how IT Executives participate in…
You Can’t Judge an Email by Its Subject Line – But What’s Offered Still Matters
A lot of time and energy is spent by cloud technology marketers creating catchy subject lines for emails. Some may even cross the line and send out-and-out teasers. You would think…
