Blogs
How Technology Buying Committees Make Faster Decisions
How a Buying Committee is Formed For this, the first of many articles, I have been interviewing IT Executives (e.g. CIO, CISO, SVP/IT) as part of a study program I…
SaaS Vendors Would Do Well to Recognize the Growing Influence of IT in Buying Committees
Based on the results of a new study (sponsored by InsideUp), entitled “Cloud Technology Buying Committees: New Decision-Making Dynamics”, the operation of buying committees appears to have significantly changed in…
Getting on an Evaluation Shortlist Requires More Than Listening, It Requires Loitering
Over the past few years, the widespread availability of aggregated intent signals has enabled sales teams to obtain notifications when the online activity of various contacts within a target account…
Cloud Based Firewall -- Is It Right for Your Network Security?
Cloud based firewalls are cloud-deployed “virtual” network devices. Recently emerging as a new software-based technology, cloud firewalls are built to fulfil the same purpose, namely the prevention of unauthorized access…
Can Business Data Networks and the Internet Really Handle COVID-19 Related Traffic?
All around the world, people have been quarantining and working from home because of the on-going Covid-19 pandemic. If you are regularly accessing the internet, like many others, you may…
What is SD-WAN and Why Should SMBs Pay Attention to It?
Enterprises are living and working in an era of software-defined everything. From flexible on-demand cloud connectivity right through to agile backup solutions, businesses are re-imagining the way they build out…
Rules for Content Marketers to Live By
Regardless of the times or the season (or the crisis at hand), content goals remain largely unchanged; marketers still must provide buyers with messaging tailored to the questions and concerns…
5 Ways Artificial Intelligence (AI) is Being Utilized in B2B Marketing
In recent years, we have seen a dramatic shift towards the implementation of new technologies and artificial intelligence (AI) in B2B marketing. AI is currently being used to help execute…
