Blogs
Blog Demand Generation

How to Effectively Balance Long and Short Term Marketing Metrics

[Video] An InsideUp Marketing Study  For B2B marketers, it can be challenging to create a strategy that balances the need for both immediate and long term results.   To gain –…

Blog Demand Generation

Dual Funnels and a Team-Based Approach to Sales and Marketing Alignment at ServiceMax

The next interview in this thought leadership series on sales and marketing alignment was with Pat Oldenburg, VP Demand Generation for ServiceMax. ServiceMax provides industry leading asset-centric field service management…

Blog Demand Generation

Fueled by Sales & Marketing Alignment, Go From Zero to IPO in Record Time, Interview with CMO of Axonius.

I recently spoke with Nathan Burke, CMO of Axonius. Axonius is a cybersecurity asset management platform that gives organizations a comprehensive asset inventory, uncovers security solution coverage gaps, and automatically…

Blog Demand Generation

Executing High Performance Demand Generation, Interview with Jeremy Collins, EVP Marketing, Azuga

I virtually sat down with Jeremy Collins, EVP Marketing at Azuga, as part of a continuing thought leadership initiative sponsored by InsideUp. Our discussion was focused on sales & marketing alignment…

Blog Demand Generation

Accountability & Visibility Drive Sales & Marketing Alignment at Okta

I interviewed Corey Rawdon, Director, Lifecycle Marketing at Okta, for my latest article on Sales & Marketing Alignment as part of the thought leadership series sponsored by InsideUp. Background Corey’s…

Blog Demand Generation

Ways to Elevate Marketing Beyond the Building Blocks of Maturity

In order to move past simple building blocks and into more advanced marketing practices, vendors should be able to address differentiation and messaging in terms of business outcomes, not product…

Blog Demand Generation

Business Outcomes Drive Differentiation Says Andrew Baird, VP Marketing, TierPoint

My latest interview, as part of an ongoing study series sponsored by InsideUp on the impact of buying committees, is with Andrew Baird, VP Marketing at TierPoint. TierPoint is a…

Blog Demand Generation

Developing Marketing Maturity Starts with These Building Blocks

Demand generation for B2B is problematic. Those specifically tasked with this role in most enterprises face tremendous pressure from both sales & marketing leadership while simultaneously dealing with significant budget…

What We Are Reading