Blogs
Blog Demand Generation

Why Sales and Marketing Alignment Will Be Vital in 2023, Especially for Technology Vendors

It’s no secret that technology vendors are facing challenging economic conditions. Selection committees have increased in size, contributing to greater hesitancy in choosing new technology. And longer sales cycles mean…

Blog Demand Generation

Effective Metrics for Marketing Performance - Part 2

It can be challenging to create a strategy to produce measurable results now while also investing for future growth. To gain insights on what is working for B2B marketers, I’m…

Blog Demand Generation

Effective Metrics for Marketing Performance – Part 1

As part of InsideUp’s thought leadership series, we’re exploring the challenges technology companies face in balancing the need to plan for both immediate and long term results. To gain insights on…

Blog Demand Generation

How to Effectively Balance Long and Short Term Marketing Metrics

[Video] An InsideUp Marketing Study  For B2B marketers, it can be challenging to create a strategy that balances the need for both immediate and long term results.   To gain –…

Blog Demand Generation

Dual Funnels and a Team-Based Approach to Sales and Marketing Alignment at ServiceMax

The next interview in this thought leadership series on sales and marketing alignment was with Pat Oldenburg, VP Demand Generation for ServiceMax. ServiceMax provides industry leading asset-centric field service management…

Blog Demand Generation

Fueled by Sales & Marketing Alignment, Go From Zero to IPO in Record Time, Interview with CMO of Axonius.

I recently spoke with Nathan Burke, CMO of Axonius. Axonius is a cybersecurity asset management platform that gives organizations a comprehensive asset inventory, uncovers security solution coverage gaps, and automatically…

Blog Demand Generation

Executing High Performance Demand Generation, Interview with Jeremy Collins, EVP Marketing, Azuga

I virtually sat down with Jeremy Collins, EVP Marketing at Azuga, as part of a continuing thought leadership initiative sponsored by InsideUp. Our discussion was focused on sales & marketing alignment…

Blog Demand Generation

Accountability & Visibility Drive Sales & Marketing Alignment at Okta

I interviewed Corey Rawdon, Director, Lifecycle Marketing at Okta, for my latest article on Sales & Marketing Alignment as part of the thought leadership series sponsored by InsideUp. Background Corey’s…

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