Blogs
Maximizing the Potential of Predictive AI: Insights from Industry Experts
As part of our thought leadership series Insights on Demand, we recently conducted interviews with experts on the utilization of Predictive AI. These discussions provided valuable insights into the transformative…
Balancing In-Market and Out-of-Market Investments to Engage Cloud Technology Buyers
In today's very competitive environment, cloud technology companies are striving to drive revenue growth from a shrinking number of “in-market" buyers. Studies show that only a small percentage (typically 5%)…
Compare Attribution Models Before Settling on One
When it comes to classifying attribution, there are various models that can be employed. The most popular method is first-touch attribution. This is probably because it is synonymous with the…
Unraveling the Power of ABM Certifications: A Comparative Guide for Demand Gen Professionals
As the demand generation landscape evolves, the role of Account-Based Marketing (ABM) has become increasingly prominent in driving targeted and personalized marketing efforts. For demand gen professionals seeking to enhance…
Finding the Right Balance: Understanding Marketing Attribution and Its Impact
Imagine you are the marketing leader of a $100M cloud-based software company selling your productivity solution to other businesses. Your company has worked hard to find a winning product-market fit…
What’s the Best Upskilling for Today’s Demand Generation Professionals?
We plan to distribute an online survey, conduct 1-on-1 meetings and review third party materials to conduct research on the topic of Upskilling for Today’s Demand Generation Professionals. We will…
Do You Favor Inbound Over Outbound Marketing? Why Getting the Balancing Act Right is Still Key
Have an unpopular opinion? If you spend any time on social media, you’ve probably come across that question and been invited to share a like, dislike, or opinion that runs…
Three Steps to Take Toward Better Sales and Marketing Alignment This Year
The impending post-pandemic economic storm has been forecasted for months and now corporate finance managers have brought the reality of operational cost restructuring to marketing’s door. Meanwhile, the impetus for…