Blogs
Blog Demand Generation

You Can’t Judge an Email by Its Subject Line – But What’s Offered Still Matters

A lot of time and energy is spent by cloud technology marketers creating catchy subject lines for emails. Some may even cross the line and send out-and-out teasers. You would think…

Blog Demand Generation

Getting on an Evaluation Shortlist Requires More Than Listening, It Requires Loitering

Over the past few years, the widespread availability of aggregated intent signals has enabled sales teams to obtain notifications when the online activity of various contacts within a target account…

Blog Demand Generation

Genefa Murphy, CMO, Talks About How to Influence Buying Committees with Thought Leadership

Introduction In a continuation of my interview (part of a study series sponsored by InsideUp on B2B IT buyers) with Genefa Murphy, CMO of Five9 and former CMO of Micro…

Blog Demand Generation

SaaS Vendors Would Do Well to Recognize the Growing Influence of IT in Buying Committees

As recently as 2017, major surveys painted a picture of buying committees as democratic entities composed of an average of 16 influencers representing both Lines of Business (LoB) and IT…

Blog Demand Generation

Business Outcomes Drive Differentiation Says Andrew Baird, VP Marketing, TierPoint

My latest interview, as part of an ongoing study series sponsored by InsideUp on the impact of buying committees, is with Andrew Baird, VP Marketing at TierPoint. TierPoint is a…

Blog Demand Generation

“Think Like the Customer” Unit4 CMO Shares her Perspective

I had the opportunity to speak with Julie Knight-Ludvigson, CMO of Unit4, as part of a study series sponsored by InsideUp on the impact of buying committees in acquiring cloud…

Blog Demand Generation

Genefa Murphy, CMO, Maps the Customer Journey as a Continuous Loop

As part of the InsideUp study series on B2B IT buyers, we sat down for a talk with Genefa Murphy, current CMO at Five9 and former SVP & CMO at…

Blog Demand Generation

Bill Hurley, CMO, Drives Growth By Aligning with Customer Lifecycle

My latest interview, as part of an ongoing study series sponsored by InsideUp on the impact of buying committees, was with Bill Hurley. Bill was most recently the Chief Marketing &…