Blogs
Sales and Marketing Alignment Throughout the Buyer Journey
Even in situations where a formal ABM strategy is not in place, companies are finding ways to make sales and marketing alignment happen. A case in point is how SYSPRO…
Why Sales and Marketing Alignment Will Be Vital in 2023, Especially for Technology Vendors
It’s no secret that technology vendors are facing challenging economic conditions. Selection committees have increased in size, contributing to greater hesitancy in choosing new technology. And longer sales cycles mean…
Integrated Funnel “Smarketing” at SYSPRO, interview with Kelly Kucera Vice President Marketing
The next interview conducted in this thought leadership series on sales and marketing alignment is with Kelly Kucera, VP Marketing at SYSPRO. SYSPRO is a leading global Enterprise Resource Planning (ERP) software provider targeting key manufacturing…
Dual Funnels and a Team-Based Approach to Sales and Marketing Alignment at ServiceMax
The next interview in this thought leadership series on sales and marketing alignment -pipeline generation was with Pat Oldenburg, VP Demand Generation for ServiceMax. ServiceMax provides industry leading asset-centric field…
Fueled by Sales & Marketing Alignment, Go From Zero to IPO in Record Time, Interview with CMO of Axonius.
I recently spoke with Nathan Burke, CMO of Axonius. Axonius is a cybersecurity asset management platform that gives organizations a comprehensive asset inventory, uncovers security solution coverage gaps, and automatically…
Executing High Performance Demand Generation, Interview with Jeremy Collins, EVP Marketing, Azuga
I virtually sat down with Jeremy Collins, EVP Marketing at Azuga, as part of a continuing thought leadership initiative sponsored by InsideUp. Our discussion was focused on sales & marketing alignment…
Accountability & Visibility Drive Sales & Marketing Alignment at Okta
I interviewed Corey Rawdon, Director, Lifecycle Marketing at Okta, for my latest article on Sales & Marketing Alignment as part of the thought leadership series sponsored by InsideUp. Background Corey’s…
Ways to Elevate Marketing Beyond the Building Blocks of Maturity
In order to move past simple building blocks and into more advanced marketing practices, vendors should be able to address differentiation and messaging in terms of business outcomes, not product…
