Insights on Demand Videocast

Shift Your Marketing Approach as the Buying Process Unfolds

Marketers are still learning lessons from the pivots we’ve had to make in the past few years. In this interview, Mike Vannoy, CMO and VP of Marketing Strategy at Asure, talks about the shifts he and his team made that kept the company going strong through the pandemic and afterward. 

He shares details about the type of content that has produced the most engagement and what went into the creation of it. Mike also talks about the metrics he relies on the most, and the one overarching factor that merits constant attention.

Watch this episode for all the details.

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Your friendly hosts for Insights on Demand have decades of marketing and demand generation experience and enjoy discovering the gems of marketing wisdom that each guest brings to the discussion.


Grant Bentley

Strategic Account Director
at InsideUp

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    • Maribel Ortega

      "I have successfully used InsideUp's demand generation solution while working for several cloud technology companies. InsideUp helped in meeting the aggressive marketing goals we had set for pipeline value and return on spend. They would be an invaluable partner for any company looking to accelerate growth and maximize revenue."

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