Insights on Demand Videocast
From BDRs to ABM: Evolving Strategies for Complex Sales Cycles
How do you adeptly navigate buying committees with multiple influencers? Marketing leader Carl Koussan-Price shares his thoughts on reshaping the role of Business Development Representatives (BDRs) to a more consultative, relationship-building force. He discusses the art of synchronizing ABM, marketing, sales, and development to effectively target and manage key accounts. Carl also delves into the smart integration of AI in prospecting while maintaining the irreplaceable human element in customer connections.
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