Insights on Demand Videocast

From BDRs to ABM: Evolving Strategies for Complex Sales Cycles

How do you adeptly navigate buying committees with multiple influencers? Marketing leader Carl Koussan-Price shares his thoughts on reshaping the role of Business Development Representatives (BDRs) to a more consultative, relationship-building force. He discusses the art of synchronizing ABM, marketing, sales, and development to effectively target and manage key accounts. Carl also delves into the smart integration of AI in prospecting while maintaining the irreplaceable human element in customer connections. 

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Your friendly hosts for Insights on Demand have decades of marketing and demand generation experience and enjoy discovering the gems of marketing wisdom that each guest brings to the discussion.


Grant Bentley

Strategic Account Director
at InsideUp

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    • Ania-Gerbaux.webp

      Demand Generation That Delivers

      InsideUp is one of my go-to demand generation vendors, delivering high quality IT decision maker leads, that helps our team meet or exceed quarterly pipeline goals. Their proven lead generation methodology and excellent customer service are top reasons why I choose to partner with InsideUp.

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