InsideUp

Insights on Demand Videocast

From BDRs to ABM: Evolving Strategies for Complex Sales Cycles

How do you adeptly navigate buying committees with multiple influencers? Marketing leader Carl Koussan-Price shares his thoughts on reshaping the role of Business Development Representatives (BDRs) to a more consultative, relationship-building force. He discusses the art of synchronizing ABM, marketing, sales, and development to effectively target and manage key accounts. Carl also delves into the smart integration of AI in prospecting while maintaining the irreplaceable human element in customer connections. 

Play Now

Hosts

Your friendly hosts for Insights on Demand have decades of marketing and demand generation experience and enjoy discovering the gems of marketing wisdom that each guest brings to the discussion.

Grant

Grant Bentley

Strategic Account Director
at InsideUp

    To learn how InsideUp handles your information, please see our Privacy Policy.

    • Maribel Ortega
      Maribel-Ortega.webp

      "I have successfully used InsideUp's demand generation solution while working for several cloud technology companies. InsideUp helped in meeting the aggressive marketing goals we had set for pipeline value and return on spend. They would be an invaluable partner for any company looking to accelerate growth and maximize revenue."