Insights on Demand Videocast

Beyond Vanity Metrics: Evaluating True Campaign Success

In this episode, you’ll hear marketing leader Kerry Rana’s insights on blending traditional and digital techniques to boost brand recognition. Kerry shares hard-won lessons from the marketing frontlines on how to craft compelling stories, nurture communities, and develop key brand metrics to drive growth. She also describes how marketers can holistically measure campaign success.

Play Now


Your friendly hosts for Insights on Demand have decades of marketing and demand generation experience and enjoy discovering the gems of marketing wisdom that each guest brings to the discussion.


Grant Bentley

Strategic Account Director
at InsideUp

    To learn how InsideUp handles your information, please see our Privacy Policy.

    • Maribel Ortega

      "I have successfully used InsideUp's demand generation solution while working for several cloud technology companies. InsideUp helped in meeting the aggressive marketing goals we had set for pipeline value and return on spend. They would be an invaluable partner for any company looking to accelerate growth and maximize revenue."

    Popup Builder Wordpress