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Article Digital Transformation

How Accelerated Digital Transformation Changed B2B Buying Behavior

Alex Cvetkovski of CloudBlue says B2B customers now look to the channel for customized solutions to make them feel valued by service or product providers.

Article Digital Transformation

Implementing a digital transformation at industrial companies

Six building blocks can help industrial companies create a strong digital strategy and generate top value from digitization.

Article Digital Transformation

63% of B2B Buyers Now Make Procurement Decisions Quicker Than Pre-Pandemic, New ARPR Research Concludes

ARPR, an award-winning tech PR agency at the epicenter of the future of PR, today released the industry's first set of data that reveals

Article Digital Transformation

B2B eCommerce Solutions Must Have No Vendor Lock-In Feature Reviewed in Industry Today

Industry Today shared a comprehensive analysis grid of the most important features when selecting a B2B eCommerce platform, such as no vendor lock-in feature. The article was authored by Manufacturing journalist,

Article Digital Transformation

4 Areas of Actionable Buyer Insights Can Help You Deliver a Differentiating Digital Buying Experience

Marketing and Sales Leaders Can Leverage Buyer Insights To Create Rewarding Digital Buying Experiences For Buyers One significant outcome

Article Digital Transformation

Why the digital transformation roadmap has changed for UK Utilities

The extreme energy industry disruption over the past year has covered regulatory demands to fast track digital transformation projects, improve customer services and meet consumers’ demands for more digital engagement.