What We Are Reading
Digital Transformation Comes of Age: B2B Findings from “The CMO Survey”
The "Part 1" post discussed the economic outlook of B2B marketers and the state of marketing spending in B2B companies. In this post, I'll discuss what The CMO Survey reveals about the state of digital marketing in B2B companies.
In The Digital Skills Pipeline, A Shift Away From Traditional Hiring Modes
Business leaders are on board, and money is flowing to digital projects. Now it's a matter of finding people to make it happen.
Modernizing Digital Selling Solutions for the Post-Pandemic Era
Today’s experience: Tailored, interactive, intuitive, and self-directed
Study warns that digital B2B economy held back by tech and logistical issues
The limitations of the digital-first economy have been laid bare by a new B2B survey showing that 89% of companies in the UK and the US find buying more complicated offline than online.
How Artificial Intelligence Is Changing the Future of Digital Marketing
Introduction According to a survey conducted by PwC, 72% of business leaders use AI for their business advantage.
Outcomes Are In: Why Outcome-Based Marketing Is So Successful
Outcome-based marketing seeks to reset the definition of success in business marketing by beginning with the end. Learn what makes the strategy so successful.
