What We Are Reading
Business leaders are on board, and money is flowing to digital projects. Now it's a matter of finding people to make it happen.
Today’s experience: Tailored, interactive, intuitive, and self-directed
The limitations of the digital-first economy have been laid bare by a new B2B survey showing that 89% of companies in the UK and the US find buying more complicated offline than online.
Introduction According to a survey conducted by PwC, 72% of business leaders use AI for their business advantage.
Outcome-based marketing seeks to reset the definition of success in business marketing by beginning with the end. Learn what makes the strategy so successful.
While Saas 1.0 and 2.0 was about Indian Saas companies building globally competitive SaaS products for markets outside India, the new era of SaaS is about startups serving Indian consumer’s software needs