What We Are Reading
The "Part 1" post discussed the economic outlook of B2B marketers and the state of marketing spending in B2B companies. In this post, I'll discuss what The CMO Survey reveals about the state of digital marketing in B2B companies.
Business leaders are on board, and money is flowing to digital projects. Now it's a matter of finding people to make it happen.
Today’s experience: Tailored, interactive, intuitive, and self-directed
The limitations of the digital-first economy have been laid bare by a new B2B survey showing that 89% of companies in the UK and the US find buying more complicated offline than online.
Introduction According to a survey conducted by PwC, 72% of business leaders use AI for their business advantage.
Outcome-based marketing seeks to reset the definition of success in business marketing by beginning with the end. Learn what makes the strategy so successful.