Research & Findings
Original and analysis on how organizations discover, evaluate, and engage new customer demand
InsideUp’s white papers examine predictive and generative AI, data quality, buyer behavior, multi-channel activation, and human-led execution—showing how modern demand generation works in practice and how leading organizations use AI to improve timing, relevance, and conversion quality.
How BPOs Win U.S. Buyers Earlier—Before Price Pressure Sets In
Most U.S. outsourcing demand never shows up in inbound channels. Buyers evaluate quietly— across finance, operations, IT, legal, and leadership—long before vendors are engaged. By the time most BPOs see demand, procurement is involved and pricing dominates. This white paper explains why 60–70% of real outsourcing demand stays invisible, how late- stage engagement selects for […]
Boosting Pipeline: Predictive AI Implementation for Uncovering New Opportunities
Predictive AI holds immense potential to revolutionize demand generation by leveraging diverse data sources and training models to predict future outcomes. Discover potential of Predictive AI in identifying and engaging potential customers, leading to improved conversion rates and revenue growth.
The Predictive AI Advantage in Demand Generation
Read our whitepaper, From Intent Data to Actionable Insights: The Predictive AI Advantage in Demand Generation for a look at this revolutionary technology.
How to Elevate Your Demand Generation Strategy With Predictive AI
Discover how proprietary data serves as the backbone of these models, redefining how you reach and engage with your target audience, including those beyond the conventional 'in-market' segment.
Aligning Sales and Marketing Over Agreed-Upon Metrics
Highly aligned teams drive an average of 208% more revenue for their organizations. But sales and marketing alignment continues to be a challenge for many companies. Learn why alignment is achievable, and what you can do now to not only bring sales and marketing together but also maintain alignment throughout the buyer journey.
Building Reliable Revenue Streams: How the Most Successful Demand Generation Teams Do It
Where does your company fit along the marketing maturity continuum and why are there no short-cuts when it comes to building a reliable revenue stream? Download this whitepaper to learn more about the strategies employed by marketers of enterprise technology solutions to better engage with buying committees.
Cloud Technology Buying Committees: New Decision-Making Dynamics
A number of process and content-related insights emerged from a recent (late 2022) study sponsored by InsideUp entitled “How Technology Buying Committees Make Faster Decisions” that featured an IT survey and follow-up interviews with IT professionals and marketing executives. Download this white paper to learn more about how buying committees operate in the post-pandemic age.
Market Intelligence: Feeding on Intent Data Without Getting Fed Up
The recent popularity of intent data monitoring services means marketers can feed on as much intent data as they want. But what’s the best way to focus on the most relevant intent data for your business? Download our free white paper today and learn how to stay lean and mean when ingesting intent data.
Not Interested Does Not Mean Never Interested
How much value does each new customer bring to your company? If the answer is many thousands in increased revenue, then it’s worth every effort to make sure no lead goes wasted. Download our free white paper today and learn how to strengthen your lead nurturing process.
How Do Your Leads Measure Up?
What goals could your business achieve by focusing on lead quality metrics? The ability to identify your most effective lead acquisition strategies is vital to the growth of any business. Download our free white paper today and learn how to identify the best lead sources for your business.
Let’s Talk About U.S. Demand for Outsourced Services
U.S. buyers are evaluating outsourcing earlier and more quietly than ever.
InsideUp helps BPOs identify and engage companies already exploring outsourced CX, IT, and operational services before they reach out to vendors.
Request a short, no-pressure conversation to see whether what we’re seeing in the market aligns with your growth priorities.
"InsideUp complements our internal marketing by helping us surface real demand that doesn’t show up in traditional channels. Their team consistently identifies and engages with decision-makers earlier in the buying cycle, which has improved both pipeline quality and downstream conversion."
