The ability to identify your most effective lead acquisition strategies is vital to the growth of any business. That’s why leads from any source should never be evaluated subjectively. One of the best ways to see how leads (from various sources) perform is to create a comparison table based on transaction data and campaign results. It should include revenue, market share and profits, volume, conversion of leads, and direct response metrics.  Does your company do this today?

Keep in mind the criteria that define a lead. Many demand generation agencies are really just selling you a list of contacts at businesses, which may or may not be interested in your services.   A true “lead” is:

  • Actively seeking your services
  • Verified contactable at the time of your purchase
  • Highly targeted and matched to your business
  • Rated by a detailed scoring system

Download our white paper for other relevant tips and insights, including:

  • 5 Practices to Track Marketing Performance
  • How to Calculate Customer Lifetime Value
  • The 3 Most Reliable Lead Quality Metrics

Contents:

  • Executive Summary
  • Measuring Increases Closure Rates
  • Planning Your Lead Generation Budget
  • Quality Counts
  • Conclusion
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