Aligning Sales and Marketing Over Agreed-Upon Metrics 

Why aligning Sales and Marketing is important? The impending post-pandemic economic storm has brought the reality of operational cost restructuring to marketing’s door. Meanwhile, the impetus for the sales team to win orders with net new customers has never been greater.

Only by working together can these two teams emerge stronger and ready to produce even better results in the coming year.

Highly aligned teams drive an average of 208% more revenue for their organizations. But aligning sales and marketing continues to be a challenge for many organizations.

Read the ebook to find out:

  • Why better sales and marketing alignment is possible
  • Potential roadblocks to alignment and reasons to persevere
  • How to maintain alignment throughout the buyer journey
  • Three steps to take now to bring sales and marketing together

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