Data Profiling System
Our comprehensive data profiling system provides insights into prospects’ buying intent. We use firmographics, technographics, predictive analytics, and other critical information to create multi-dimensional buyer personas.
Then, we use look alike modeling to identify similar targets most likely to be interested in your solution. Instead of building large databases that quickly become stale, we believe in sourcing high-quality data specific to current campaigns and then verifying that data – before it’s ever used.
Finally, we employ intent data tracking to flag prospect behaviors that indicate an interest to buy, and score them on each of those actions. This allows us to identify the most likely buyers and target them with customized campaigns.
We provide a variety of data solutions to those clients interested in leveraging our data team and technologies.
Direct Marketing System
For our MarketingConnect and SalesConnect Program customers, we employ content syndication and intent data tracking to flag prospect behaviors that indicate an interest to buy, and score them on each of those actions. To continue with our SalesConnnect Program, this allows us to identify the most likely buyers and target them with customized campaigns.
Lead Nurturing System
First, our multi-channel campaigns expand your message’s reach, and engages prospects on the channels they frequent most. The content we deliver always includes your exclusive branding. And, to further protect your brand, we’ll obtain proper consent along the entire buyer’s journey.
Next, our highly trained sales agents provide a human touch, as part of a cadence of digital and conventional engagement activities, and help qualify prospects that display buying intent throughout the customized campaign.
Finally, built-in attribution provides real-time performance visibility so we can continually optimize and improve the impact of each campaign.
Verification and Fulfillment System
We employ a rigorous checklist to verify prospects and ensure the data and leads we share are not only highly qualified, but also meet the campaign requirements.
Our proprietary lead scoring system ranks prospects based on buying intent behaviors, and our call analysis system helps us ensure a commitment to quality.
Our lead scoring system is augmented by demographic, technographic, and firmographic validation.
We only deliver the leads that pass our meticulous verification process.