Campaign Development Services
First, we establish the criteria for your campaign (such as budget amount, target attributes, electronic posting instructions and, if applicable, content assets) on our technology platform. This includes the development of customized scorecards that we employ later in our process to unambiguously evaluate, at scale, the data and leads we generate.
Instead of building large databases that quickly become stale, we believe in sourcing high-quality data specific to current campaigns and then verifying that data by phone in real time. We also launch online training modules, based on publicly available information, that prepare our staff to work on your campaign.
Content Syndication Services
First, comprehensive data profiling provides insights into prospects’ buying intent. We use firmographics, technographics, predictive analytics, and other critical information to create multi-dimensional buyer personas. Then, we use “look alike” modeling to identify similar targets most likely to be interested in your solution.
We employ content syndication to engage targets and, with intent data tracking, we flag prospect behaviors that indicate an interest to buy, and score them on each of those actions.
Lead Nurturing Services
First, our multi-channel campaigns expand your message’s reach, and engages prospects on the channels they frequent most. The content we deliver always includes your exclusive branding. And, to further protect your brand, we’ll obtain proper consent along the entire buyer’s journey.
Next, our highly trained sales agents provide a human touch, as part of a cadence of digital and conventional engagement activities, and help qualify prospects that display buying intent throughout the customized campaign.
Finally, built-in attribution provides real-time performance visibility so we can continually optimize and improve the impact of each campaign.
We employ a rigorous checklist to verify prospects and ensure the data and leads we share are not only highly qualified, but also meet the campaign requirements.
Our proprietary lead scoring system, augmented by demographic, technographic and firmographic validation, ranks prospects based on buying intent behaviors, and our call analysis system helps us ensure a commitment to quality.
As soon as we determine data or a lead is qualified, we’ll deliver it directly to your CRM or MAP system.
We’ll collaborate with you to ensure our form fields align with your custom fields. To further boost your success, we’ll provide detailed notes from our verification process and arm your sales team with the insights they need to connect on a natural, personal level.