Client Overview Industry: Human Resources & HR Outsourcing
A subsidiary of a $3 billion organization, this HR outsourcing provider employs more than 2,600 professionals delivering outsourced human resources, benefits administration, payroll, workers’ compensation, and strategic workforce services to U.S. businesses.
As mid-market organizations increasingly prioritized employee engagement, compliance, and scalable HR operations, the provider sought a more efficient way to reach U.S. companies actively evaluating outsourced HR partnerships particularly those reassessing how HR services should be delivered across a growing workforce.
The Challenge
The client’s sales development resources were spending large amounts of time qualifying early-stage interest and connecting with contacts who were not yet ready to evaluate outsourcing partners. Decisions around HR outsourcing involved multiple stakeholders across HR, operations, and IT, making it difficult to accelerate pipeline without greater access to buyers already in an evaluation mindset. Traditional email outreach yielded limited engagement and did not produce a predictable, revenue-ready pipeline aligned to the client’s growth goals.
Our Approach
InsideUp activated U.S. outsourcing demand by identifying companies already evaluating HR service partners and engaging them through educational content designed to frame key HR priorities including employee engagement, compliance, and operational efficiency within outsourced delivery models. This ensured prospects were informed and aligned before sales engagement.
Using high-quality data, enrichment, and predictive AI, InsideUp prioritized the accounts and decision-makers most likely to convert. Generative AI was applied to tailor messaging and outreach, personalizing communication based on buyer context and service relevance. This supported a consultative engagement approach, so sales conversations began with buyers already prepared to evaluate the client’s services. Qualified opportunities were delivered in real time, reducing qualification effort and sharpening pipeline focus.
The Results
Built a 9× ROI U.S. pipeline for an HR outsourcing provider. By engaging U.S. companies actively evaluating HR outsourcing earlier in their decision process, the program improved pipeline quality, reduced time spent on low- intent leads, and created a more predictable flow of qualified sales opportunities without increasing internal sales or marketing overhead
