Our Platform

How We Power BPO Growth with InCapture

InCapture is InsideUp’s proprietary AI-powered demand activation platform, purpose-built to help BPOs engage U.S. buyers who are actively evaluating outsourced services but aren’t filling out forms or responding to inbound campaigns.

The platform combines predictive buyer identification, AI-guided messaging, and live engagement workflows to surface real outsourcing intent and convert it into qualified, decision-ready conversations.

InCapture is not sold as software. It operates behind the scenes to power InsideUp’s managed campaigns, giving BPOs a scalable, secure way to reach CX, IT, and operations leaders across the U.S. market with precision and confidence.

Predictive AI for Scalable BPO Pipeline Creation

Predictive AI sits at the core of InsideUp’s managed demand activation for BPOs. Our campaigns are designed to engage the full universe of U.S. organizations likely to evaluate outsourced services not just the small percentage openly signaling intent.

By analyzing behavioral patterns, firmographics, and historical engagement data, InsideUp identifies buyers who are quietly reassessing CX, IT, or operational outsourcing and initiates targeted, consultative outreach on behalf of our clients.

This approach consistently drives higher-quality conversations and stronger conversion rates by uncovering real outsourcing demand that traditional intent data and inbound programs fail to capture.

Generative AI: Personalization at Scale for BPO Demand Activation

Generative AI powers how InsideUp personalizes demand activation for BPOs selling into the U.S. market. Embedded within the InCapture platform, it enables tailored content syndication, role-specific value messaging, and rapid deployment of multi-channel campaigns across email, social media, text, and live outreach.

Generative AI also supports real-time qualification by helping frame the most relevant outsourcing benefits during buyer conversations, ensuring engagement remains consultative, relevant, and aligned to each prospect’s evaluation stage.

Data Management System

Every successful demand generation campaign depends on good data. Our Data Management System helps deliver both the highest quality and quantity of data for your campaign.

It features access to a comprehensive database of cloud technology decision-makers, assembled using diverse data sources and methods.

It also enables us to update records in real-time as part of our continuous data cleansing process, ensuring that we’re always working with the best data for your campaign.

Campaign Orchestration System

Our proprietary InCapture platform supports the entire demand generation process. Every campaign is created with the help of this module, which prompts our staff to provide all the necessary client information and details for all phases of the campaign.

While the Workflow Automation System (see below) manages the various stages of the demand generation process, the Campaign Orchestration System ensures that the data and qualified prospects we deliver to you meet stringent campaign specifications.

Marketing Automation System

The content syndication technology within our InCapture platform enables us to build, launch, and track a complete direct marketing campaign customized for your unique value proposition and featuring your unique content.

Advanced capabilities such as enhanced email deliverability and channel attribution enable us to calibrate your campaign for maximum impact. And with real-time performance visibility, we can optimize your campaign on the fly.

Content Management System

Every InsideUp client has access to an account portal within InCapture that enables you to upload and maintain content assets of various types, such as white papers, eBooks, brochures, recorded webinars or videos, on our system.

We use this built-in content management system to quickly and effectively tailor emails and landing pages for your review and approval.

Sales Engagement System

After the direct marketing phase of your campaign, it’s time to re-target the most promising prospects in the nurturing phase. That’s where InCapture’s Sales Engagement System comes in.

Using this system, we promote your unique value proposition through a sequence of personalized messages via email, phone call, and social media that refine the level of interest expressed by each contact.

Every tactic in the cadence can be completely customized. Your messaging and value propositions are incorporated into the content, and emails can be personalized using any target attribute in our database – something that would require a sophisticated stack of technology to achieve using an in-house campaign.

Online Training

It only makes sense that the people who work on your campaign should be fully versed in your solution. At InsideUp, we utilize an online learning management system that lets us easily create a customized set of courses to train the team working on your campaign.

The system guides trainees through the materials in a recommended sequence, administers quizzes to test their knowledge, and grades the results. Only those who successfully complete the curriculum and demonstrate an acceptable level of comprehension are cleared to work on your campaign.

Data-Driven Precision for a Continuous Cycle of Excellence

At InsideUp, we’ve infused Predictive AI into our proprietary multi-channel engagement data, encompassing speech, sentiment analytics, technographics, and more. Our meticulous methodology ensures every step, from data collection to actionable insights, is fine-tuned for maximum efficacy.

We pride ourselves on a seamless data journey. Beginning with data collection, moving through integration and rigorous AI training, our process is laser-focused on identifying and nurturing untapped market segments.

Are you ready to harness the power of Predictive AI and redefine your demand generation strategy? Experience what the InsideUp team, supported by our groundbreaking Predictive AI technology, can do for you!