What We Are Reading
Profits And Passion: Finding The Perfect Balance For Your Marketing Agency
Finding the right balance between passion and profit can be a huge challenge, but the rewards can be significant.
Feb 21, 2024 By Forbes Magazine
Marketing Trends You’re Using (But Could Use Better)
Marketing has become an indispensable segment of any successful business in the modern age. With the help of marketing, many businesses manage to stand out in the oversaturated digital space ... rankings and the innovative technology being applied for ...
Feb 20, 2024 By ecommercefastlane.com/
How 5 trendsetters are transforming the art of data-driven customer experiences
Building an effective data-driven personalization strategy requires leadership ... CraftJack is exploring how AI fits into its service offerings and is providing plenty of time for Jordan's team to experiment and challenge the status quo, using the OpenAI ...
Feb 20, 2024 By businessinsider.com/
3 Startup Opportunities In Marketing
AR advertising? Let's explore three promising startup opportunities in marketing that have the potential to disrupt the industry.
Feb 20, 2024 By Forbes Magazine
B2B Marketing Trends: Navigating the Ever-Changing Landscape in 3 Key Trends
As we delve into the evolution of B2B marketing, we see the tantalizing impact of personalization which redefines customer experiences, etc.
Jan 30, 2024 By DMNews.com
The Great Expectations Of Account-Based Marketing
For 2024, expectations for account-based marketing are riding at an all-time high. But the landscape is evolving, so it’s crucial to know and understand the dynamics to maximize ROI.
Jan 29, 2024 By Forbes Magazine
Redefining ‘leads’ in B2B: Why data enrichment is key for lead gen
“[T]he process of attracting prospects and getting them into the sales funnel, with the goal of converting them into customers. Lead gen occurs within the second stage of a marketing funnel — meaning it happens after marketers have attracted an ...
Jan 29, 2024 By martech.org/
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