What We Are Reading

Article

How CMOs Can Use Agentic AI And Business Process Improvement In Marketing Operations

As customer expectations continue to rise, the ability to adapt quickly and deliver value consistently will define the next generation of marketing leadership.

May 05, 2025  By  Forbes Magazine

Article

Best Email Marketing Platforms for 2025

In the ever‑evolving world of digital outreach, email marketing remains a cornerstone for driving engagement, nurturing leads, and boosting revenue. As we step into 2025, a new wave of platforms has emerged—while many have failed to keep pace with feature demands,

May 04, 2025  By  techbullion.com/

Article

18 Proven Tips For Marketing And Comms Pros Looking To Shine On Stage

Giving a strong presentation can elevate your personal brand and position you as a thought leader in your industry.                                   

May 02, 2025  By  Forbes Magazine

Article

20 Proven B2B Marketing And Branding Strategies That Drive Growth

The best B2B marketing and branding strategy is to position your company as the go-to authority in your space. This means leading with thought leadership—publishing high-value content, sharing unique insights and educating your market rather than just selling to it.

May 01, 2025  By  Forbes Magazine

Article

B2B Marketing Analytics And Benchmarks In 2025

The benchmarks and tools of 2025 empower you to go beyond surface-level metrics and build strategies that resonate with decision makers, nurture leads and grow your business. Success in B2B marketing comes down to this: Don’t just collect data. Use it to tell a story.

Apr 29, 2025  By  Forbes Magazine

Article

Rethinking Marketing Leadership: Why Every High-Growth CMO Needs A Chief Of Staff

The chief of staff role is becoming a structural necessity, bringing alignment to ambition, rhythm to execution and cohesion to increasingly fragmented operating models.

Apr 29, 2025  By  Forbes Magazine

Article

AI Is Your New Marketing Assistant—Here’s How To Train It

The most successful marketers in this new era won’t be the ones doing more, they’ll be the ones orchestrating more.                               

Apr 28, 2025  By  Forbes Magazine

Let’s Talk About U.S. Demand for Outsourced Services

U.S. buyers are evaluating outsourcing earlier and more quietly than ever.

InsideUp helps BPOs identify and engage companies already exploring outsourced CX, IT, and operational services before they reach out to vendors.

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    Delivering Results for More Than a Decade

    Kabbage
    Vonage
    Carbonite
    ESET
    Five9
    Sambanova
    Datastax
    Workday
    Trinet
    Azuga
    Druva
    Salesforce
    Mitel
    8*8