Marketing Programs

FOCUSING ON DATA, PROSPECTS, PIPELINE AND CONVERSION RATES

We use a sequence of proven tactics – automated with our proprietary InCapture technology – to generate either verified data or more qualified
prospects faster, increase pipeline velocity, and boost conversion rates to help you meet (and exceed) your growth goals.

DataConnect Program

Ingest real-time data that we 1) extract using our proprietary data
platform and 2) verify with a combination of our own data team
and integration with reliable third-party sources. We can scale to
meet any of your data needs and feed that data to your
marketing system on a daily basis.

MarketingConnect Program

We are also trail-blazing content syndicators allowing us to use
our integrated proprietary data, direct marketing platform and
unique data scoring system to provide (in real-time) intent data
that matches your campaign requirements, but also has engaged
with your content.

SalesConnect Program

In this program, we use intent data monitoring and our
proprietary InCapture platform to qualify prospects, then nurture
them through targeted content syndication marketing
campaigns.
First, we’ll qualify your prospects based on their expressed
urgency and the intensity of their engagement. Then we validate
all lead data and level of intent using a rigorous verification
process.
Finally, we deliver leads at varying levels of intent so your
marketing and sales teams can tailor their outreach to each
prospect’s phase in the buyer’s journey.

Account-Based Marketing

We were one of the first B2B demand generation agencies that
used data profiling to identify the most qualified key decision-
makers within your target accounts.
Any of our programs can support your ABM initiatives to help you
build profiles of buying committees or otherwise provide
intelligence on the influencers and decision-makers in the
account with whom your sales teams need to be talking.
The result? A shorter buying cycle, better-qualified leads, and
more conversions in less time – all while meeting your ABM
objectives.

What Makes Us Different

Bringing together powerful proprietary InCapture technology with an experienced team is what
makes us different. Look behind the scenes at the workings of InsideUp.

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