What We Are Reading

Article

AI As A CMO’s Power Play: Rewriting The Rules Of Modern Marketing

Just like the shift to cloud or digital, successfully implementing AI requires a strategic, intentional approach.

Apr 23, 2025 By Forbes Magazine

Article

Using Direct Mail As A Solution In Marketing Waste

Here's how business leaders can use direct mail to drive stronger results with less waste. Refine Targeting With Better Data. The foundation of any successful marketing campaign i

Apr 17, 2025 By Forbes Magazine

Article

Riding The Wave: The Challenge Of Marketing In The Evolving Web3 Space

The Web3 marketing landscape has rapidly evolved from niche forums to mainstream platforms—but authenticity, regulatory compliance and transparency remain key concerns.

Apr 16, 2025 By Forbes Magazine

Article

How To Assess The ROI Of Your Digital Marketing Strategy

Measuring the ROI of digital marketing isn’t just about crunching numbers; it’s about uncovering what’s truly driving growth.

Apr 15, 2025 By Forbes Magazine

Article

Marketing To AI Agents Is The Future – Research Shows Why

Researchers tested AI agents by Anthropic, Google and OpenAI for what influenced their decisions. Banner ads were clicked most but text ads worked best.

Apr 14, 2025 By Search Engine Journal

Article

Your Marketing Personalization Strategy Needs an AI Audit

Defining AI’s role. Without clear guidelines, AI use in marketing becomes chaotic, which leads to disjointed messaging and potential compliance risks. Human oversight matters. AI speeds up content creation, but human editors must maintain brand consistency and customer trust.

Apr 14, 2025 By CMSWire

Article

Top Gen AI Use Cases Revealed: Marketing Tasks Rank Low

A study on generative AI use cases shows that marketing is behind personal applications such as therapy and organization.

Apr 14, 2025 By Search Engine Journal

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