CCPA vs. CDPA: Comparing Ca. and Va.’s Data-Protection Laws

Apr 01, 2021 martechtoday.com/

Nonetheless, below are three of the most significant items of comparison for marketing professionals ... it means it — and then some. This MarTech Today article covers the topic more fully ...

Sometimes, Big Data can Mislead in Taking Business Decisions

Apr 01, 2021 analyticsinsight.net/

At a time when big data is seen as the secret tool for a company’s success, some of the analyses are misleading. Henceforth, organizations are using ‘approach the customer’ mode to gathering information.

It's goodbye to the magazine, but hello to the community

Mar 31, 2021 B2B Marketing

James Farmer, co-founder of B2B Marketing, says goodbye to the final issue of B2B Marketing magazine, and welcomes everything the future holds.

Shifting from Traditional Data Strategies to Insight-based ones

Mar 31, 2021 analyticsinsight.net/

The connected world makes data even more accessible to consumers and business The world runs on data, making it one of the most valuable resources. The extent of data strategy The post Shifting from Traditional Data Strategies to Insight-based ones appeared first on Analytics Insight.

5 Tips for Optimizing Landing Pages - Heinz Marketing

Mar 31, 2021 heinzmarketing.com/

Landing pages can make or break the campaign so make sure your team is getting the best ROI by taking a holistic view of your landing pages.

Report: Social Media Engagement Remains Steady on Instagram for Marketers | KoMarketing

Mar 31, 2021 komarketing.com/

As marketers look to improve their ROI on social media, they may want to stay away from Twitter and Facebook.

Marketers Still Struggling to Measure Content Performance - Marketing Charts

Mar 31, 2021 Marketingcharts.com

The outlook for content marketing is generally optimistic. And, although some industries find their content marketing efforts to be rather successful, recent research [download page] from Ascend2 finds that about 6 in 10 marketers are finding measuring content marketing performance either extremely (7%) or moderately difficult (54%). With only 39% of the more than 300… Read ...

When technology for marketing isn't martech: Wednesday's daily brief

Mar 31, 2021 martechtoday.com/

MarTech Today is a must-read daily news site for CMOs, CIOs & CTOs, marketing technology & marketing operations professionals, ad tech managers, UX experts & data analysts.

80% of Marketers Believe Their Customers Care About Personalization | KoMarketing

Mar 30, 2021 komarketing.com/

As more marketers turn to customization, they are also becoming increasingly aware of the demand for more personalization.

In-depth Research Report on B2B Demand Generation Software Market by Forecast to 2025 | Marketo, Unbounce, DemandBase, Salesforce, Trello

Mar 30, 2021 KSU Sentinel

This report titled as “Global B2B Demand Generation Software Market”, gives a brief about the comprehensive research and an outline of its growth in the market globally. It states about the significant market drivers, trends, limitations and ...

Every company is a content company: Tuesday's daily brief

Mar 30, 2021 martechtoday.com/

MarTech Today is a must-read daily news site for CMOs, CIOs & CTOs, marketing technology & marketing operations professionals, ad tech managers, UX experts & data analysts.

A bridge over troubled water: how to link sales and marketing

Mar 30, 2021 B2B Marketing

Optimising the way sales and marketing teams work together and collaborate for go-to-market (GTM) success has long been a key consideration for B2B businesses. Aligning these two departments is vital to building a more powerful business engine and removing inconsistencies across the GTM process.

Micro-Influencers’ Engagement Rates Remain Higher Than Others - Marketing Charts

Mar 30, 2021 Marketingcharts.com

Three-quarters of marketers and agencies surveyed for a report [download page] from Upfluencer and Influencer Hub say they intend to have a dedicated budget for influencer marketing this year, with 8 in 10 saying they had increased the amount of influencer content they produced last year. Just last year, a survey by ...

What Are Podcast Listeners’ Favorite Genres? - Marketing Charts

Mar 29, 2021 Marketingcharts.com

Podcast listenership is on the upswing and is expected to make up more than half of total monthly digital audio listeners this year. There also seems to be a podcast genre for every taste. Here are the ones people are listening to most, according to research [download page] from Nielsen. ...

More on what it means to tell a story: Monday's daily brief

Mar 29, 2021 martechtoday.com/

MarTech Today is a must-read daily news site for CMOs, CIOs & CTOs, marketing technology & marketing operations professionals, ad tech managers, UX experts & data analysts.

Sales Pipeline Radio, Episode 240: Q & Brian Trautschold @BTrautschold - Heinz Marketing

Mar 29, 2021 heinzmarketing.com/

Join Matt Heinz every week on Sales Pipeline Radio where he interviews the best and brightest minds in B2B Sales & Marketing.

14 Ways The Rise Of Account-Based Marketing Will Impact Agency Work

Mar 29, 2021 Forbes Magazine

While the concept of ABM is not new, with today's emerging technologies, businesses can gather even richer data to optimize their customer outreach efforts.

What Does Marketing Ask of IT for Digital CX Management? - Marketing Charts

Mar 29, 2021 Marketingcharts.com

Organizations are finding digital channels highly important when it comes to communicating with their customers. Indeed, a report [download page] from Crownpeak found that 1 in 5 organizations cite digital advertising as the most important communication channel today. Research from WARC shows that marketers have made customer experience their primary priority for ...