Soapbox: Is my data telling me the truth?

Jun 18, 2020 martechtoday.com/

MarTech Today is a must-read daily news site for CMOs, CIOs & CTOs, marketing technology & marketing operations professionals, ad tech managers, UX experts & data analysts.

How to Optimize Your How-to and List Posts

Jun 17, 2020 contentmarketinginstitute.com/

Help more people find your how-to and list content with one of these four easy-to-implement SEO methods – Content Marketing Institute

How to Use Instagram Stories for B2B Lead Generation  | KoMarketing

Jun 17, 2020 komarketing.com/

Instagram Stories for B2B lead generation? Yes. And we’re not just talking about Instagram lead ads or the tired advice of “create great content” and “send people to your bio link.”

Why CMOs need to stop investing in marketing technology

Jun 17, 2020 marketingtechnews.net/

When was the last time you heard an incoming CMO say the business they are joining had a martech stack to die for; everything was optimal and there is no reason to change any of the existing technology favoured by their predecessor?

Survey: 45% of Marketers Now Have a Unified Data Strategy in Place | KoMarketing

Jun 16, 2020 komarketing.com/

It can be challenging to confidently make marketing decisions, but new research shows that more marketers are creating strategies to relieve their pressure.

3 Keyword Research Trends to Get Your Content Seen

Jun 16, 2020 contentmarketinginstitute.com/

Use these three SEO trends reshaping keyword research – Content Marketing Institute

Actionable ways to drive diversity, equity and inclusion in your marketing organization

Jun 16, 2020 martechtoday.com/

MarTech Today is a must-read daily news site for CMOs, CIOs & CTOs, marketing technology & marketing operations professionals, ad tech managers, UX experts & data analysts.

Attend Search Marketing Expo next week for free!

Jun 16, 2020 Search Engine Land

Register now to access 40+ tactic-rich sessions covering the evolution of local search, the future of Google algorithm updates, and more.

Survey: 45% of Marketers Now Have a Unified Data Strategy in Place | KoMarketing

Jun 16, 2020 komarketing.com/

It can be challenging to confidently make marketing decisions, but new research shows that more marketers are creating strategies to relieve their pressure.

Digital Marketing World Forum (#DMWF) announces its first fully online conference - 16-17 September 2020 - Marketing Tech News

Jun 16, 2020 marketingtechnews.net/

The leading digital marketing and social media conference, Digital Marketing World Forum (#DMWF) has announced dates for its 2020 fully online event. #DMWF Virtual, the worldwide conference will be taking place online on the 16-17 September 2020. #DMWF Virtual is a dedicated 2-day virtual conference for the ambitious marketer seeking to explore ...

Your Audience Is Not the Same as Your Marketing Database

Jun 15, 2020 contentmarketinginstitute.com/

Explore what an audience really is, why it’s valuable to your brand, and how to build one – Content Marketing Institute

Next on Live with Search Engine Land: The future of AMP and what to consider before Google lifts the Top Stories requirement

Jun 15, 2020 Search Engine Land

Search Engine Land is the leading industry source for daily, must-read news and in-depth analysis about search engine technology.

Lessons brands can take from Covid-19: The importance of culture and long-term thinking

Jun 12, 2020 marketingtechnews.net/

Opinion It’s no secret that the COVID-19 pandemic has put a lot of strain on a lot of brands. But that doesn’t mean that there aren’t vital lessons that those same brands can learn from the experience—lessons that can benefit them long into the future.

The Power of a Pause: More Effective Than Words? [The Weekly Wrap]

Jun 12, 2020 contentmarketinginstitute.com/

This week, we ponder conversational pauses, content paywalls, two decades of brand publishing, and more – Content Marketing Institute

Contemplating Laying Off Your CMO? You May Be Shooting Yourself in the Foot

Jun 11, 2020 CMSWire

There appears to be a rush to lay off CMOs as companies respond to the continued repercussions of the pandemic. For as long as I can remember, marketing was always the first department hit by budget cuts. Though I hated it, I understood. Twenty years ago, marketing’s job was ...

How Covid-19 has shifted consumer expectation – and digital commerce investment

Jun 11, 2020 marketingtechnews.net/

The global coronavirus pandemic has driven half of shoppers to buy products they have never bought online before, with 70% admitting to buying more than usual, according to a new report. But what does this mean for customer experience?

How AI could help marketers with future pandemics

Jun 10, 2020 marketingtechnews.net/

When you have a hammer, it is tempting to look for the nail in every situation. This temptation doubles when the tool is as powerful and multi-faceted as AI. Much is currently being said about AI and how it’s helping with solutions during the pandemic,

B2B Visual Content Marketing: 10 Examples For Your Own Campaigns | KoMarketing

Jun 10, 2020 komarketing.com/

Visual content is an important element of any B2B content marketing strategy. See ten inspiring examples of B2B visual content marketing here, and why each one works so well.