LinkedIn for Content Marketing: 3 Things You Should Know

Jan 04, 2021 contentmarketinginstitute.com/

LinkedIn can be a great publishing platform for B2B and B2C brands. Here’s what you need to know – Content Marketing Institute

SEO year in review 2020: COVID forces platforms to adapt their local and e-commerce offerings, and more

Dec 31, 2020 Search Engine Land

Even a pandemic couldn’t slow down developments in the search industry. Here’s our recap of the year’s most important stories and news.

B2B News: The Rocking New Year’s Eve Edition - B2B News Network

Dec 31, 2020 b2bnn.com/

It’s the last update of this remarkable, unforgettable (for many, regrettably) year, one that will go down in history like 1968 and 1919 as a year that portended enormous social change. But enough about that, on with the news!   B2B sectors, whether it was logistics: payment systems, edtech, healthcare, travel ...

7 B2B Email Marketing Tips for 2021 - B2B News Network

Dec 31, 2020 b2bnn.com/

    With more than 3.7 billion active email users in the world, email is booming. It is likely to reach 4.3 billion users by 2023.  For B2B marketers, email marketing is still one of the most powerful tools to generate more leads and sales. Around 87% of B2B marketing companies say that email ...

Survey: 24% of U.S. CMOs Have Been ‘Significantly Affected’ By COVID-19 | KoMarketing

Dec 29, 2020 komarketing.com/

The impact of COVID-19 continues to be felt across the marketing industry, and many companies in general have been affected by the pandemic.

How marketers can streamline requests and improve productivity in 2021

Dec 23, 2020 marketingtechnews.net/

Marketing teams responding to the ongoing COVID-19 crisis and worldwide social tensions have witnessed their workloads, budgets, and priorities being put under scrutiny during this time of upheaval.

Survey: 64% of CMOs Have Changed their CX Strategy In Response to COVID-19 | KoMarketing

Dec 23, 2020 komarketing.com/

COVID-19 continues to change the way marketers do business, and CMOs are revamping their CX strategy to cater to fluctuating demands.

Survey: 58% of Marketers Decreased their Martech Budgets Due to COVID-19 | KoMarketing

Dec 22, 2020 komarketing.com/

As the impact of the pandemic continues to be felt across the industry, marketers have altered the way they invest and utilize martech.

Is Your ABM Strategy Costing You Pipeline? Most Likely

Dec 21, 2020 Demand Generation Strategies, Insights - DemandGenReport.com

position in the sales funnel and more. That's powerful: In fact, one report suggested that segmented marketing by 760%, while HubSpot found that segmented email campaigns receive 74% more clicks than generalized campaigns.

New research reveals optimism for B2B technology marketing in 2021 - B2B News Network

Dec 18, 2020 b2bnn.com/

    After a shaky 2020, B2B marketers continue to remain hopeful going into the new year as many B2B technology companies prepare to scale through an expected economic crisis.    New research delivered by FINITE and 93x highlights trends, challenges, predictions and budgets for the world of B2B technology marketers ...

Don't just 'pivot to digital' - build it into your events and brand experience - Marketing Tech News

Dec 18, 2020 marketingtechnews.net/

In the midst of the Covid-19 pandemic, experiential marketers are looking for ways to create immersive brand experiences for consumers.

This week in martech

Dec 18, 2020 martechtoday.com/

MarTech Today is a must-read daily news site for CMOs, CIOs & CTOs, marketing technology & marketing operations professionals, ad tech managers, UX experts & data analysts.

How to Create a Content Marketing Strategy for Your Personal Brand

Dec 17, 2020 contentmarketinginstitute.com/

Create a personal content marketing strategy to support your professional goals – Content Marketing Institute

Top B2B News for the week: More B2B Payments Consolidation - B2B News Network

Dec 17, 2020 b2bnn.com/

B2B Mergers and Acquisitions, Product Launches and Appointments Report for the week of December 17, 2020 There can only be one … to pay? There is more consolidation among B2B payment solutions providers. WEX, a fintech service provider, announced the completion of its acquisition of eNett, a provider of B2B ...

54% of Senior-Level Marketers Have Not Seen Analytics Yield Positive Results | KoMarketing

Dec 16, 2020 komarketing.com/

Not all marketers have seen their investment in data and analytics pay off, but they aren’t ready to give up on it just yet.

Is offline media becoming the biggest driver of online engagement?

Dec 16, 2020 marketingtechnews.net/

What was supposed to be an incredible year for Out-of-Home (OOH) media growth in 2020 has been impeded by the uncertainties of the Covid-19 pandemic.

The top 3 skills business leaders need to prioritize in 2021 - B2B News Network

Dec 16, 2020 b2bnn.com/

  The COVID-19 pandemic exposed weaknesses in many business strategies, particularly around their ability to respond to a changing business landscape with resilience. In hindsight, it’s clear that the biggest challenge for organizations was a massive digital shift as remote work became essential to conduct business safely. Business leaders never ...

How to tackle the five trickiest elements of a website overhaul

Dec 15, 2020 marketingtechnews.net/

For a big brand, maintaining a website that is modern and reflects the company’s purpose is an ongoing task. Sometimes it requires a major rethink.