Next on MarTech Live: Email as Part of a Modern Multi-channel Strategy

Sep 11, 2020 martechtoday.com/

MarTech Today is a must-read daily news site for CMOs, CIOs & CTOs, marketing technology & marketing operations professionals, ad tech managers, UX experts & data analysts.

Don’t just address compliance as part of your marketing strategy – embrace it

Sep 11, 2020 marketingtechnews.net/

The customer is always right, after all – and with the current social and digital landscape, they have more power than ever. Writing for Marketing Week in July ... beyond compliance’, offering the three best ways to build trust with your audience.

3 ways to make your agility during the pandemic a foundational tool for the longterm

Sep 11, 2020 martechtoday.com/

Marketing Land is a daily, must-read site for CMOs, digital marketing executives and advertising campaign managers.

This week in martech

Sep 11, 2020 martechtoday.com/

MarTech Today is a must-read daily news site for CMOs, CIOs & CTOs, marketing technology & marketing operations professionals, ad tech managers, UX experts & data analysts.

How Can Marketing Leverage Online Learning to Connect with Customers? | MarketScale

Sep 11, 2020 marketscale.com/

The more educated a customer is, the more likely they’ll buy from the brand that shared their knowledge. Listen to the Maverick of Marketing.

How to Get Your Podcast to Appear in Google Results

Sep 10, 2020 contentmarketinginstitute.com/

Optimize your podcast using these five ideas. Then it’s more likely to get found on Google and other search engines – Content Marketing Institute

Report: 69% of B2B Marketers to Increase Digital Advertising Spend Amidst Pandemic | KoMarketing

Sep 10, 2020 komarketing.com/

As B2B marketers look to strategize amidst the pandemic, they will be putting more of their budget toward digital advertising to get by.

7 Unusual Ways to Increase Your Audience Response

Sep 09, 2020 contentmarketinginstitute.com/

Follow these seven behavioral science-backed responses to get your audience to read and act better – Content Marketing Institute

How to Take a Measured Approach to Collecting and Leveraging Data | MarketScale

Sep 09, 2020 marketscale.com/

On this episode of Diving into Data, TC Riley explores why taking every result with a grain of salt is the best approach. 

SaaS pricing and the cloud: Making it an innovation enabler for SMBs

Sep 09, 2020 marketingtechnews.net/

SaaS applications fail or succeed during their onboarding phase. Nobody wants to change solutions immediately. But the option should be there.

Key practices for tech brands to drive brand love in today’s tumultuous climate

Sep 09, 2020 marketingtechnews.net/

It is more important now than ever for tech brands to drive brand love and ensure that they connect with consumers emotionally.

Report: 73% of CMOs Believe COVID-19’s Negative Impacts Will Be ‘Short-Lived’ | KoMarketing

Sep 09, 2020 komarketing.com/

The impact of the pandemic has been felt across the marketing industry, but CMOs are not worried about their businesses rebounding.

How good design can influence return on investment online

Sep 08, 2020 marketingtechnews.net/

Design can be the accelerator needed to generate leads; the difference between brands retaining customers, and their key targets venturing to a competitor.

Why High-Quality Website Content Needs SEO Too

Sep 08, 2020 contentmarketinginstitute.com/

First-rate content isn’t enough for Google. You must think about other SEO factors too. Here are five scenarios to consider – Content Marketing Institute

A 20-Point Checklist for B2B Marketing on LinkedIn | KoMarketing

Sep 08, 2020 komarketing.com/

Not sure where to start with B2B marketing on LinkedIn? This 20-point checklist will get you underway fast.

How Marketers Can Reach New Audiences with Online Learning | MarketScale

Sep 08, 2020 marketscale.com/

As an educator, coach, and veteran marketer, Jamie Kernohan, brings her insights to this episode of the Voices of e-Learning.

Confused by Facebook’s Limited Data Use for CCPA? You’re not alone

Sep 08, 2020 martechtoday.com/

MarTech Today is a must-read daily news site for CMOs, CIOs & CTOs, marketing technology & marketing operations professionals, ad tech managers, UX experts & data analysts.

Next-Gen Visuals Demand a Strong Foundation Today

Sep 07, 2020 contentmarketinginstitute.com/

Follow this plan to ensure your content team is ready for the evolution of next-gen visual experiences – Content Marketing Institute