Managing a Remote Workforce During Lockdown: A Guide - B2B News Network

Jan 11, 2021 b2bnn.com/

  After the year that we have had, we can safely say that the workplace’s standard and more traditional ideals have changed forever. With more people working from home than ever before, you have inevitably had to manage your workforce remotely for most of this year. For some, this was ...

How marketing teams can look to replace ‘best practice’ with experimentation

Jan 11, 2021 marketingtechnews.net/

The pace of change continues to accelerate, meaning marketers can no longer rely on best practice, previous results or assumptions.

How to Get Ranked and Read With a Topic Cluster Model

Jan 11, 2021 contentmarketinginstitute.com/

Follow a topic cluster model to entice Google and engage your audience – Content Marketing Institute

Top 6 Habits of Highly Successful Founders - B2B News Network

Jan 10, 2021 b2bnn.com/

  If you’re looking to advance your career or are an entrepreneur, your main goal is likely to become successful. Although you may have the passion and drive, the habits you develop each day will determine how efficient and productive you are in the workplace. If you’re looking to ...

How to Get Customer-Centric Content Right (and Wrong) [The Weekly Wrap]

Jan 08, 2021 contentmarketinginstitute.com/

Why customer-centric content works for Chewy and Netflix, while IKEA needs to reread the instructions – Content Marketing Institute

Brands need to utilise user-generated content - but only with a safe, scalable process in place - Marketing Tech News

Jan 08, 2021 marketingtechnews.net/

User-generated content reinforces brand authenticity, accurately represents your service in a realistic context, and it strengthens your relatability.

This week in martech

Jan 08, 2021 martechtoday.com/

MarTech Today is a must-read daily news site for CMOs, CIOs & CTOs, marketing technology & marketing operations professionals, ad tech managers, UX experts & data analysts.

Digital customer experience in 2021: Paving the way to your customer’s heart in the era of hyperpersonalisation

Jan 07, 2021 marketingtechnews.net/

Digitising customer experience is one thing, but making these interactions valuable and meaningful is another.

21 SEO Tips, Tactics, and Trends for Website Content in 2021

Jan 07, 2021 contentmarketinginstitute.com/

Up your SEO game by focusing on searchers' needs with these tips, trends, and more – Content Marketing Institute

Attend MarTech for free this March

Jan 07, 2021 marketingland.com/

MarTech Today is a must-read daily news site for CMOs, CIOs & CTOs, marketing technology & marketing operations professionals, ad tech managers, UX experts & data analysts.

What B2B marketers can look forward to in 2021

Jan 07, 2021 martechtoday.com/

MarTech Today is a must-read daily news site for CMOs, CIOs & CTOs, marketing technology & marketing operations professionals, ad tech managers, UX experts & data analysts.

Only 17% of Marketers Say They Have a Fully Customer-First Approach | KoMarketing

Jan 06, 2021 komarketing.com/

Despite the fact that marketers are focused on enhancing CX, their organizations do not have personnel dedicated to achieving this objective.

9 Fixes for Frustrating Content Workflow Problems

Jan 06, 2021 contentmarketinginstitute.com/

These simple fixes for common content marketing workflow troubles will speed up your processes – Content Marketing Institute

Three key predictions for marketing orchestration technology in 2021

Jan 06, 2021 marketingtechnews.net/

At its core, marketing orchestration lays the foundation for a more seamless digital collaboration experience ... Search intent will impact SEO further: Content marketing needs to be data-driven People are losing their patience with irrelevant results ...

Want Better Content? Make Sure Your Team Knows This TRUTH

Jan 05, 2021 contentmarketinginstitute.com/

Use this acronym in your content creation so you never forget what is important to your audience – Content Marketing Institute

Report: 44% of B2B Marketers Have an Integrated Marketing Strategy in Place | KoMarketing

Jan 05, 2021 komarketing.com/

Not all B2B marketers have an integrated marketing strategy in place, but more are working on creating on to develop a more dynamic approach.

MarketingTech 2020 review: Covid-19, CMO strategy, and compassion

Jan 04, 2021 marketingtechnews.net/

How tough was 2020 for marketers amid a global pandemic? In many ways, it depended on your industry. But navigating Covid-19 was a struggle for all.

76% of Marketers Say Video Was Most Important Form of Content in 2020 | KoMarketing

Jan 04, 2021 komarketing.com/

As more content marketers turn to video, new research suggests this form of media is going to continue to grow in importance.