Report: 70% of Marketers Have Only Been ‘Somewhat Successful’ with Programmatic Advertising | KoMarketing

Jun 24, 2020 komarketing.com/

Although marketers are investing in programmatic advertising, they may not dedicate as much of their budget to it in the future.

Welcome to the Predictive Marketing Era

Jun 24, 2020 martechtoday.com/

MarTech Today is a must-read daily news site for CMOs, CIOs & CTOs, marketing technology & marketing operations professionals, ad tech managers, UX experts & data analysts.

18 Ideas to Overcome Your Writer's Block

Jun 23, 2020 contentmarketinginstitute.com/

Follow one or all 18 tips to break out of your writing slump – Content Marketing Institute

41% of Marketers Rely on Both First- and Third-Party Data to Drive Personalization Efforts | KoMarketing

Jun 23, 2020 komarketing.com/

Data is driving marketers’ personalization efforts, and a mixture of first- and third-party information is helping them craft effective strategies.

The Data-Driven Marketer’s Guide to Predictive Analytics

Jun 23, 2020 digitalmarketingdepot.com/

Know what your customers will do nextHow we understand human behavior is changing, and predictive analytics—the use of data, algorithms, and machine learning to predict future behavior—is helping companies delight consumers, reduce churn and deepen loyalty with perfectly tailored experiences.In the Data-Driven Marketer’s Guide to Predictive ...

7 steps to CDP heaven: A maturity model for data management

Jun 22, 2020 martechtoday.com/

MarTech Today is a must-read daily news site for CMOs, CIOs & CTOs, marketing technology & marketing operations professionals, ad tech managers, UX experts & data analysts.

6 Ways Marketers Are Using AI

Jun 22, 2020 digitalmarketingdepot.com/

We’ve all heard that AI can help take your marketing to the next level. This white paper from Acoustic reveals six concrete ways artificial intelligence is actually helping boost results. And when it’s seamlessly built into marketing clouds, it’s so simple and intuitive to use that you ...

5 Content Lessons From John Krasinski’s Some Good News

Jun 22, 2020 contentmarketinginstitute.com/

The unexpected hit YouTube-debuted series, Some Good News, from John Krasinski offers five lessons for every content marketer – Content Marketing Institute

Guide to Content Syndication Success – Phase 2

Jun 22, 2020 digitalmarketingdepot.com/

Developing a data-driven infrastructure and integrated approach for your demand effortsIn your daily demand-focused world, content syndication may seem both easy to grasp but also challenging to consistently excel at. The fundamentals are straightforward: define your targets, create compelling content for them, and use partners that deliver. Done. However, achieving ...

The Declaration of SEO: 6 Fundamental SEO Truths to Live By

Jun 22, 2020 digitalmarketingdepot.com/

This white paper from Bruce Clay contains the guiding principles that every website owner, website publisher and search engine professional should adhere to when creating or implementing a website and/or SEO program.In a unique declaration format, this white paper goes in-depth on the following 6 fundamental SEO truths:SEO ...

Thoughts on how to ensure GDPR does not kill your marketing strategy

Jun 22, 2020 marketingtechnews.net/

Webinar The European General Data Protection Regulation (GDPR) was supposed to be a wake-up call for marketers to clean up their act. But how has this actually played out? It is safe to say the consensus from the industry in 2018 was less than universal.

Search Marketing Expo starts tomorrow: 40+ free expert-led search marketing sessions

Jun 22, 2020 Search Engine Land

Search Engine Land is the leading industry source for daily, must-read news and in-depth analysis about search engine technology.

This start-up is using AI to suggest emojis, social content for SMBs

Jun 19, 2020 Search Engine Land

There is no shortage of options for social media management tools; there are more than 300 listed on the marketing technology landscape. And HelloWoofy isn’t on it yet, but the start-up is aiming to bring the assistance of automation to social content creation for small businesses.

Are You Measuring the Right Things? [The Weekly Wrap]

Jun 19, 2020 contentmarketinginstitute.com/

This week, the talk is about if we’re measuring the right things, stay-at-home trends that Google thinks will stick, and more – Content Marketing Institute

Assessing two approaches to the modern CMO role: Traditional marketing or all-encompassing?

Jun 18, 2020 marketingtechnews.net/

McDonald’s announced that it will bring back the role of a global CMO, less than a year after scrapping it. In 2019, the company opted to split the role between the technical and non-technical aspects,

Report: 93% of B2B Marketers Say Personalizing Content Has Boosted Company Revenue | KoMarketing

Jun 18, 2020 komarketing.com/

While many B2B marketers are still on the hunt for new ways to resonate with their target audience, several have turned to content personalization.

The Acoustic Guide to SMS

Jun 18, 2020 digitalmarketingdepot.com/

How to get the most out of your text messaging strategySMS gives you the chance to communicate through a device nearly every consumer owns. And using it in your marketing doesn’t just get you better performance and outcomes — it also helps you deliver better customer experiences that serve up ...

Even B2B Audiences Want Emotion in Their Content

Jun 18, 2020 contentmarketinginstitute.com/

Feelings are the most important information content marketers should know about their B2B audiences now – Content Marketing Institute