ABM is evolving quickly across the globe, and it continues to revolutionize the way we do B2B marketing. But what will that revolution look like over the next few years? And what does it mean for you as an ABM-er?
Employee experience (EX) and customer experience (CX) combined can drive greater revenue growth. Focusing on shaping your operational strategy to enhance CX is the best way to boost revenue, according to 66% of executives at high-ex companies.
Fortunately, account-based marketing, or ABM, is a focused approach to business-to-business sales that technology leaders can still use to gain an edge against their competition even in uncertain pandemic times. If, that is, they don’t make one of these three mistakes.
The abundance of marketing technology is nothing new, and CMOs have been aiming to consolidate more of it, research shows. Data from the “2021 State of Marketing Operations” report indicated that most CMOs (51%) would like to have seen their team better integrate their martech stack this year.
Thought leadership is a regularly used phrase but often misunderstood. A study from Edelman and LinkedIn explores how building trust drives demand, the importance of quality content and the impact thought leadership has on sales.
New research shows that investing in CX initiatives can increase revenue by 70% within 36 months. Clearly, it's crucial that businesses view customer service as a profit center. Here are five key steps toward improving CX for a positive impact on the bottom line.