Speed plays a vital role in online customer experience. Some 83% of consumers say the ability to quickly accomplish what they came to do on a website is one of the most important things companies can do to create a good online experience, according to a recent report from FullStory. Marketers have been concerned about… Read More »
Customer experience remains a priority for businesses this year, with close to 9 in 10 customer experience (CX) decision-makers identifying improving CX as a critical (40%) or high (46%) priority in the next 12 months. The largest portion (44%) of respondents plan to do this by making new tech investments.
As B2B marketers look for more ways to get their content into the hands of customers, they may want to focus their efforts on amplification.
Embracing hybrid workstyles: Successful companies will recognise that ‘one size fits all’ no longer works
Before the pandemic, Americans spent 5% of working time at home. By spring 2020 the figure was 60%. Today, the average employee wants to work from home nearly half the time. Successful companies will adapt to this as an opportunity, not resist it as a threat.