As CPG Spending Rises, These Are the Items Consumers Always Want in the Home - Marketing Charts

Apr 06, 2021 Marketingcharts.com

The pandemic has changed the way consumers shop, how they spend their time, and the attention they pay to their own health and fitness. It’s also taught US consumers to keep a well-stocked pantry, with CPG spending increasing 19% year-over-year in 2020. Here are some of the essential food and household ...

Report: B2B Marketers Continue to Prioritize Account-Based Marketing | KoMarketing

Apr 06, 2021 komarketing.com/

As more B2B marketers experiment with account-based marketing, they are diverting more of their budget to this tactic.

Cultural changes affect your customers: Tuesday's daily brief

Apr 06, 2021 martechtoday.com/

MarTech Today is a must-read daily news site for CMOs, CIOs & CTOs, marketing technology & marketing operations professionals, ad tech managers, UX experts & data analysts.

More Consumers Say They Want Businesses to Use QR Codes - Marketing Charts

Apr 06, 2021 Marketingcharts.com

Since the start of the COVID-19 pandemic there has been an increase in consumers who say they use mobile apps from companies they do business with. A study [download page] from Broadridge found that this is especially true among Millennials (67%) and Gen X (57%) consumers, but some Baby Boomers (32%) have also ...

6 crucial KPIs to measure in B2B marketing

Apr 06, 2021 B2B Marketing

Data, data, data. That’s right, there’s literally tonnes of it. In fact, we have probably all become used to hearing things like “90% of the world’s data was created in the last two years” and that “2.5 quintillion bytes are created every day”. By the way, that’s equivalent ...

What Metrics Are Creative Teams Tracking? - Marketing Charts

Apr 05, 2021 Marketingcharts.com

Data drives many aspects of marketing, whether it’s used to improve lead generation quality, to deliver better customer experience or to prove ROI on marketing efforts. Creative teams are not immune from the need to report on their operations, however, a report [download page] from InMotionNow and InSource shows ...

Most agency professionals don’t believe their company is evolving: Monday's daily brief

Apr 05, 2021 martechtoday.com/

MarTech Today is a must-read daily news site for CMOs, CIOs & CTOs, marketing technology & marketing operations professionals, ad tech managers, UX experts & data analysts.

Data Analytics: The Holy Grail of the Modern Market Sales

Apr 05, 2021 analyticsinsight.net/

With start-ups mushrooming and business growing, deployment of data analytics is an indispensible requisite for the modern market. Here’s how data analytics in market space can help organizations grow and make data-driven decisions

Media Mix Analysis Suggests Spending More on Digital, But Not Going Too Far - Marketing Charts

Apr 05, 2021 Marketingcharts.com

Getting the right balance of online and offline media in a campaign can be difficult. An analysis of multimedia campaigns in Kantar’s CrossMedia database shows that although investment in offline media is still high, the investment is not that cost-effective. It appears that advertisers’ confidence in whether they have ...

Google’s FLoC poses a threat to identity solutions and advertisers

Apr 05, 2021 martechtoday.com/

Marketing Land is a daily, must-read site for CMOs, digital marketing executives and advertising campaign managers.

Sales Pipeline Radio, Episode 241: Q & A with Drew Chapin @drewchapin - Heinz Marketing

Apr 05, 2021 heinzmarketing.com/

Join Matt Heinz every week on Sales Pipeline Radio where he interviews the best and brightest minds in B2B Sales & Marketing.

Lauren's App of the Week: Headspace - Heinz Marketing

Apr 04, 2021 heinzmarketing.com/

When you're ready to engage improve your mental health, dive into the Headspace app to start your wellness journey.

Make Better Decisions with Data-driven Personas

Apr 04, 2021 analyticsinsight.net/

Personas are considered to be efficient tools to support user experience. But, results weren’t satisfactory. However, with Data-driven personas in place, decision-making improved drastically. Here’s how.

B2B Reads: Smart Marketing Planning, Virtual Meeting Mistakes to Avoid, and Office Decor Ideas to Improve Productivity - Heinz Marketing

Apr 03, 2021 heinzmarketing.com/

Our weekly roundup of our favorite B2B articles from around the web such as Being More Productive, Livestreaming Tips, and the Rise of Virtual Selling.

How comfortable are customers with AI? Friday's daily brief

Apr 02, 2021 martechtoday.com/

MarTech Today is a must-read daily news site for CMOs, CIOs & CTOs, marketing technology & marketing operations professionals, ad tech managers, UX experts & data analysts.

Out-of-Home Ad Spend Fell by 29% Last Year

Apr 02, 2021 Marketingcharts.com

US out-of-home (OOH) advertising revenues decreased by 29% year-over-year (y-o-y) in 2020, totaling $6.1 billion, per figures released by the Out of Home Advertising Association of America (OAAA). This significant drop is in marked contrast from the respectable growth seen in recent years, including in 2019 (7.5%) and 2018 (4.5%). OOH’s Q4 2020 revenue fell… Read More ...

These Content Categories Had the Biggest Hikes in Pageviews Last Year

Apr 02, 2021 Marketingcharts.com

In 2020, the coronavirus pandemic had many people worried about their health as a virus spread and their careers and finances as the economy took a nosedive. Indeed, data [download page] from Parse.ly shows that among domains in its customer base, total pageviews of the Health Fitness category grew by 307% ...

Raise your event handout game: Thursday's daily brief

Apr 01, 2021 martechtoday.com/

MarTech Today is a must-read daily news site for CMOs, CIOs & CTOs, marketing technology & marketing operations professionals, ad tech managers, UX experts & data analysts.