We’ve come a long way, baby: How ABM has evolved over the last 18 years
ABM is evolving quickly across the globe, and it continues to revolutionize the way we do B2B marketing. But what will that revolution look like over the next few years? And what does it mean for you as an ABM-er?
Why CX Fails Without a Solid EX Strategy - Heinz Marketing
Employee experience (EX) and customer experience (CX) combined can drive greater revenue growth. Focusing on shaping your operational strategy to enhance CX is the best way to boost revenue, according to 66% of executives at high-ex companies.
Three Areas Where Tech Companies Are Making Mistakes in Account Based Marketing Strategy
Fortunately, account-based marketing, or ABM, is a focused approach to business-to-business sales that technology leaders can still use to gain an edge against their competition even in uncertain pandemic times. If, that is, they don’t make one of these three mistakes.
Report: Most Marketers Now Grappling with Multiple Pieces of Martech
The abundance of marketing technology is nothing new, and CMOs have been aiming to consolidate more of it, research shows. Data from the “2021 State of Marketing Operations” report indicated that most CMOs (51%) would like to have seen their team better integrate their martech stack this year.
Building trust to drive demand: A snapshot of Edelman and LinkedIn’s thought leadership study
Thought leadership is a regularly used phrase but often misunderstood. A study from Edelman and LinkedIn explores how building trust drives demand, the importance of quality content and the impact thought leadership has on sales.
Driving growth through CX
New research shows that investing in CX initiatives can increase revenue by 70% within 36 months. Clearly, it's crucial that businesses view customer service as a profit center. Here are five key steps toward improving CX for a positive impact on the bottom line.
