An Oops, a Kick, and a Rebrand Get Noticed [The Weekly Wrap]

Sep 18, 2020 contentmarketinginstitute.com/

This week, it’s three things in content marketing – a big oops, a rebrand, and a kick-up of the power of women – Content Marketing Institute

This week in martech

Sep 18, 2020 martechtoday.com/

MarTech Today is a must-read daily news site for CMOs, CIOs & CTOs, marketing technology & marketing operations professionals, ad tech managers, UX experts & data analysts.

Report: 54% of Marketers Now Use Three or Four Different Channels for Campaigns | KoMarketing

Sep 17, 2020 komarketing.com/

Marketers continue to use multiple channels, and email, social media marketing, and events are leading the way.

These Content Marketing Rules Are Made to Be Broken

Sep 17, 2020 contentmarketinginstitute.com/

Here are 23 content marketing rules that the experts say you should consider breaking – Content Marketing World

Why the connected consumer is at the heart of the digital world

Sep 16, 2020 marketingtechnews.net/

Not every company has a unique product, but any company could deliver a unique customer experience, reflecting the expectations of the connected consumer.

4 Ways to Get the Most From Your Content Marketing Operations

Sep 16, 2020 contentmarketinginstitute.com/

Focus on these four concepts to improve productivity, energize creativity, and stay focused – Content Marketing Institute

How to Get Started With Account-Based Marketing in 8 Steps | KoMarketing

Sep 16, 2020 komarketing.com/

Want to get started with account-based marketing? This article shows exactly how to begin, and what mistakes you'll want to avoid.

The thin line between real and online life is narrowing further with Covid-19 – and marketers need to react

Sep 15, 2020 marketingtechnews.net/

The Covid-19 pandemic has seen consumer behaviour shift. Which of these behaviours will stick, and form 'the new normal' longer-term?

DOMO: On cloud-enabled customer journeys and ensuring marketers aren’t chasing their tails

Sep 15, 2020 marketingtechnews.net/

Having been at Rackspace before joining DOMO, Mark Green not only understands the power of the cloud, but the importance of a single source of data at pace.

How to Get Your Content to Stick

Sep 15, 2020 contentmarketinginstitute.com/

Follow these five tips and examples so your content adheres better with your audience – Content Marketing Institute

Report: 34% of Marketers Still Do Not Have an Account-Based Marketing Strategy in Place | KoMarketing

Sep 15, 2020 komarketing.com/

Although account-based marketing (ABM) has grown in popularity, many marketers are still in the early stages of rolling out such programs.

Beyond the traditional: How YouTube is looking to turn lockdown viewing habits into a marketing win

Sep 15, 2020 marketingtechnews.net/

While hairdressers won’t be replaced by DIY jobs any time soon, those looking for guidance during lockdown invariably turned to YouTube to find it.

Apple IDFA consent: Roughly 60% of consumers open to persuasion to allow tracking

Sep 14, 2020 martechtoday.com/

MarTech Today is a must-read daily news site for CMOs, CIOs & CTOs, marketing technology & marketing operations professionals, ad tech managers, UX experts & data analysts.

Reinventing With Content: 3 Brands Find New Paths

Sep 14, 2020 contentmarketinginstitute.com/

What do you do when your usual business model can’t work? These three organizations turned to content marketing – Content Marketing Institute

Writing a new future for marketing: Consumer behaviour trends in the ‘next normal’

Sep 14, 2020 marketingtechnews.net/

Marketers will need to think hard—and differently—about what the consumer in the next normal will think, feel, say, and do.

Building Relationships in Education in a Digital-First World | MarketScale

Sep 14, 2020 marketscale.com/

On this episode of Voices of eLearning, host JW Marshall is joined by Cahoot Learning Managing Director, Warren Kennard.

Why Is It Harder to Stop Than to Start? [The Weekly Wrap]

Sep 11, 2020 contentmarketinginstitute.com/

Robert Rose wraps this up and ponders if it’s as easy to stop things as it is to start them – Content Marketing Institute

Downtown Dallas Broadcast Makes Fox 4 News | MarketScale

Sep 11, 2020 marketscale.com/

Downtown Dallas Inc. recently broadcast their virtual townhall on MarketScale, leveraging our live broadcast technology.