Marketing predictions for 2021: Will your business sink or swim?
In 2021, digital is expected to expand its market share, as businesses and consumers go online to complete tasks they traditionally completed in person.
Slime Cannons, Sewer (Public) Servants, and More [The Weekly Wrap]
Content marketing examples from the NFL and Nickelodeon, the funniest sewer district account on Twitter, and the Morning Brew email newsletter make a splash – Content Marketing Institute.
How to Create a Business Event with a Low Budget - B2B News Network
Creating an event in today’s society, especially trade events, can be challenging. The demand of present-day events is different from what was obtainable in the past. The level of creativity people employ these days is jaw-dropping. But, unfortunately, the term “creativity” has become a synonym of ‘money’. It’s ...
21 YouTube SEO Tools to Boost Your Video Rankings
YouTube is one of the largest search engines. That’s why you better optimize your video content. Here’s how to do it – Content Marketing Institute
Only 32% of B2B Marketers Successfully Collaborate with Sales on Content | KoMarketing
Many B2B marketers develop content to drive leads, but they may be able to reach their goals by working with sales.
Why APIs are the key to creating customer connections in a digital world
APIs can bring a significant amount of value to organisations including the holy grail of customer experience: data integration.
Excel-ing in the New Year | MarketScale
Host TC Riley, puts the world under the lens of data and analytics and explores current news, B2B trends, and popular topics.
Demand Gen for Content Marketing in the Next Decade [New Research]
Demand gen goals once involved creating content for search and satisfying prospects’ information needs. That’s no longer enough – Content Marketing Institute
5 Best Ways to Improve B2B Customer Experience in 2021 - B2B News Network
B2B purchase cycles are longer, and hence the time and money invested in acquiring new customers are often more than the B2C purchase cycle. Customer experience is a crucial differentiating factor that helps the B2B businesses to acquire, nurture, and retain customers. Customer experience is the top ...
Google pauses all political ads through inauguration
Amidst the volatile US political climate, Google has banned all ads mentioning political topics until after the inauguration.
How to Successfully Launch Your App on Google Play - B2B News Network
A strong launch helps set your app on the path to success. So, once all the essential app features are implemented, don’t rush to say goodbye to the team of experts who helped you create your product. Our simple tips will help you make your app launch a great ...
Facebook Best Practices for B2B Marketers in 2021 | KoMarketing
Facebook for B2B marketers? Yes. Facebook is still the largest social media platform, and almost every B2B prospect is on it.
Yelp launches “health and safety measures” community feedback feature
MarTech Today is a must-read daily news site for CMOs, CIOs & CTOs, marketing technology & marketing operations professionals, ad tech managers, UX experts & data analysts.
Top Ways Developers Can Prevent Data Loss in Application Development - B2B News Network
In the highly tech-driven era of today, the number of applications being developed is continuously on the rise. However, according to surveys, over 3000 applications leak sensitive information to users. It includes both business data and personal information of users. Moreover, with the increase in the use of mobile apps and ...
Why Rushing Your Writers Never Leads to Great Content
These misunderstood and undervalued parts of the content writing process show why faster is rarely better – Content Marketing Institute
Report: Marketers Saw Email Engagement Rise at the Height of the Pandemic | KoMarketing
The pandemic has had a ripple effect on the industry, and marketers saw some benefit in regards to email engagement back in the spring.
A Lesson in Subtlety: How to Mentor Colleagues | MarketScale
n the debut episode of Knowledge is Power, host Brandon Pfluger talks with SIRO Consulting Managing Director, Simon Whitton.