3 steps to building a three-star marketing technology function

That's three Michelin restaurant stars, so that's as good as it gets. The post 3 steps to building a three-star marketing technology function appeared first on MarTech.

By martech.org/ at InsideUp

May 24, 2023

How to craft a winning event strategy: A 7-step framework | MarTech

Here's how to craft a solid strategy for attracting and engaging qualified attendees to ensure your virtual event's success.

By martech.org/ at InsideUp

May 18, 2023

Why AI will make the greatest impact on B2B audience insight, not content | MarTech

AI tools can unlock insights into your audience's behaviors and motivations, leading to improved performance. The post Why AI will make the greatest impact on B2B audience insight, not content appeared first on MarTech.

By martech.org/ at InsideUp

May 16, 2023

What Makes Us Different

Bringing together powerful proprietary InCapture technology with an experienced team is what makes us different.

Look behind the scenes at the workings of InsideUp.

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What Our Clients are Saying

"InsideUp is one of my go-to demand generation vendors, delivering high quality IT decision maker leads, that helps our team meet or exceed quarterly pipeline goals. Their proven lead generation methodology and excellent customer service are top reasons why I choose to partner with InsideUp."

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Ania Gerbaux

Senior Marketing Campaign Manager
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Our technology is all ours.

Our proprietary InCapture platform automates and integrates the entire demand generation process, enabling us to deliver results like no other agency can-with technology that no other agency has.

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Cyber Protection Through Machine Learning Deserves a Conversation

An innovative, AI-based cybersecurity firm had previously been struggling to overcome low conversion rates based on the random online interest provided by mega-scale, topic-based digital marketing services and other forms of paid media. As part of the InsideUp SalesConnect program, live conversations with trained solution consultants brought in authentic intent and a 20% conversion rate from leads to sales opportunities.

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Bottom of Funnel Leads Filling the Pipeline for Data Backup

As the number of cyber-attacks in the healthcare, government, and educational sectors grew during the recent health crisis, an InsideUp SalesConnect campaign (focused on the ability of cloud data systems to mitigate ransomware attacks) was able to keep the vendor's solution in the spotlight. In one year, this cloud-native backup solutions provider saw a pipeline multiplier on their marketing spend with InsideUp of 9x.

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