Enterprises should not be expected to play the role of middlemen as they hire more and more vendors to address increasing customer experience demands.
After 2020, many things changed, including the way businesses are conducted, education is accessed, customer behavior, remote work, and so much more, which is why businesses are paying more attention to generating the perfect customer experience.
Building an ecosystem of B2B partnerships creates long-term value by improving the customer experience, increasing customer loyalty, and growing business overall.
Gartner identified four marketing clusters of technology buying enterprises based on key behaviors that influence GTM tactics – the Cooperatives, the Strict Planners, the Catalysts and the Business-Leds.
The CEO’s involvement can have an outsized impact and accelerate results in some business areas, and marketing is one of them.
PR Insight 6 minute read Daney Parker, Editor, PRmoment.com. The Covid crisis has taught PR professionals many lessons about good (and bad) ways to do comms.