What We Are Reading
Here’s how email marketers can embrace artificial intelligence, drive strategic changes and commit to continuous learning this year.
CMO Council Releases Year-End Scorecard of B2B Marketing Effectiveness In Finding, Winning and Growing Key Customer AccountsSAN JOSE, Calif., Jan. 23, 2024 (GLOBE NEWSWIRE) -- Seeding and harvesting the sales pipeline — the process of acquiring,
The latest CMO Council research finds scores of marketers falling behind in lead scoring, account-based marketing, accelerated pipeline, and intention-based marketing. Source: © 123rf 123rf The CMO Council has released its year-end scorecard of B2B marketing effectiveness This new Chief Marketing Officer (CMO) Council report,
Prompt action is needed to preserve ads personalization and measurement within Google Ads, Google Marketing Platform and GA4.
As third-party cookies are eliminated, businesses must prioritize finding innovative ways to target and segment their audience without relying on third-party data. Adapting to new assessment methods and attribution models will enable companies to continue their marketing efforts in a more privacy-centric digital landscape.
Hit the target with account-based marketing Account-based marketing (ABM), which involves targeting specific accounts or companies rather than individual leads, is expected to become more prevalent. This strategy ... barriers and a sales-centric culture ...
2024 State Of Lead Generation: Needs-Based Marketing Takes Center Stage As Marketers Grapple With Growing Privacy Regulations
A marketing strategy that operates on a jerry-rigged lead generation program is akin to a house of cards — it’s not a matter of if it falls apart;
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