Report: COVID-19 Has Forced the Majority of Marketers to Shift Top Priorities | KoMarketing

Jul 01, 2020 komarketing.com/

The COVID-19 outbreak has already been felt across many industries, and marketers are shifting their priorities as a result of the pandemic.

Tech behemoths maintain brand dominance as sustainability is key, says Kantar

Jun 30, 2020 marketingtechnews.net/

The biggest tech companies, Amazon, Apple, Microsoft and Google, continue to dominate the brand rankings - but sustainability is the key trend.

27% of Marketers Say ‘Bad Data’ Costs Them 10% or More in Lost Revenue Annually | KoMarketing

Jun 30, 2020 komarketing.com/

Although marketers now have an abundance of data at their disposal, those who do not check their information for inaccuracies may be at a disadvantage.

Soapbox: It’s clear the era of traditional mass messaging is over

Jun 30, 2020 martechtoday.com/

MarTech Today is a must-read daily news site for CMOs, CIOs & CTOs, marketing technology & marketing operations professionals, ad tech managers, UX experts & data analysts.

The 5 Most Popular Content Analytics Articles on CMI

Jun 30, 2020 contentmarketinginstitute.com/

Get guidance for your content analytics with the five most popular Content Marketing Institute articles on the topic.

Color | MarketScale

Jun 29, 2020 marketscale.com/

© MarketScale. All rights reserved.

Logo | MarketScale

Jun 29, 2020 marketscale.com/

© MarketScale. All rights reserved.

The state of influencer marketing amid Covid-19: Concern but micro-influencers show path forward

Jun 29, 2020 marketingtechnews.net/

Influencer marketing campaigns, so often trying to achieve a balance between aspiration and authenticity, have seen a fault line rip through them as the coronavirus pandemic has progressed. For all of the missteps which made the news last year – Philip Morris breaking its internal rules on a campaign,

Fonts | MarketScale

Jun 29, 2020 marketscale.com/

© MarketScale. All rights reserved.

How to Make Personal and Corporate Branding Work Together

Jun 29, 2020 contentmarketinginstitute.com/

You have a personal brand. Your employer has a corporate brand. It’s time to be smarter about how they intertwine – Content Marketing Institute

Do You Know Flat-Earth Marketers? [The Weekly Wrap]

Jun 26, 2020 contentmarketinginstitute.com/

This week, the talk is about flat-earth marketing, all things video, and whether marketing is keeping its fair share of budget – Content Marketing Institute

Five reasons you need a cart abandonment campaign - Marketing Tech News

Jun 26, 2020 marketingtechnews.net/

Research from the Baymard Institute shows that nearly 70 percent of online customers leave items in their carts without making a purchase. Customers abandon carts for a variety of reasons, and there is no guarantee that they’ll remember to come back once they’ve left. Luckily, businesses aren’t helpless ...

Uncertainty and chaos: An ideal time for online events to get a makeover

Jun 26, 2020 martechtoday.com/

MarTech Today is a must-read daily news site for CMOs, CIOs & CTOs, marketing technology & marketing operations professionals, ad tech managers, UX experts & data analysts.

Everyone talks about personalisation – but here is why only a few get it right

Jun 25, 2020 marketingtechnews.net/

Lately, experts have written countless articles about personalised marketing and how it is changing the game. And, to be honest, it is a significant trend because it works. Personalisation has become table stakes.

Google to shutter CallJoy, virtual agent for SMBs, on July 22

Jun 25, 2020 martechtoday.com/

MarTech Today is a must-read daily news site for CMOs, CIOs & CTOs, marketing technology & marketing operations professionals, ad tech managers, UX experts & data analysts.

Actionable Insights from Google Search Console Search Performance Reports | KoMarketing

Jun 25, 2020 komarketing.com/

In this post, we review four ways B2B marketers can use Google Search Console’s search performance report to uncover actionable insights for SEO and content marketing campaigns.

Create a Content Marketing Strategy in 3 Steps

Jun 25, 2020 contentmarketinginstitute.com/

Let this process guide your key content marketing success differentiator – Content Marketing Institute

8 Things to Know Before You Start a Research Project

Jun 24, 2020 contentmarketinginstitute.com/

Ready to do an original research project? Learn these eight lessons before you start – Content Marketing Institute