What We Are Reading

Article

The Power Of Influencer Marketing: Your Strategic Investment For Success

For every $1 you invest in influencer marketing, you can make roughly $6.50. Micro-influencers are especially powerful, receiving up to 60% more engagement than their well-known macro-influencer counterparts, despite having smaller followings. Brands benefit from their cost-effectiveness in reaching specific audience segments while maximizing ROI.

Jan 05, 2024 By Forbes Magazine

Article

AI And Personalization In Marketing

For marketers and entrepreneurs alike, grasping the interplay between AI and personalization is important for contemporary success.

Jan 05, 2024 By Forbes Magazine

Article

It’s time to fight the ‘lead gen lie’ in B2B marketing

Many marketers ended 2023 hopeful that budgets were bouncing back. But now, as 2024 begins, she warns against being swept into optimism when so little is still being spent on brand.

Jan 05, 2024 By The Drum

Article

Best Marketing Project Management Software Of 2024

Marketing project management software provides tools that help marketing teams manage marketing campaigns and projects. The best marketing project management software will therefore include both general project management features as well as marketing management features,

Jan 04, 2024 By Forbes Magazine

Article

AI And The Human Connection: Why Marketing Needs Both To Succeed

There’s no doubt that artificial intelligence (AI) is reinventing the role of the modern marketer and changing how we work in this industry.

Jan 03, 2024 By Forbes Magazine

Article

Navigating The Digital Future: How Cutting-Edge Technologies Are Revolutionizing Marketing And Content Creation

Digital Humans: Personalizing The Customer Experience Digital humans—AI-driven avatars ... and understanding how to apply them creatively and effectively in your marketing strategies.

Dec 19, 2023 By Forbes Magazine

Article

The Pitfalls Of AI In B2B Tech Content

While businesses should be looking to responsibly and carefully work generative AI tools into their workflow, there are a few areas where the tech comes up short.

Dec 18, 2023 By Forbes Magazine

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