3 Factors B2B Businesses Should Consider When Looking for Clients - B2B News Network
Source: Pixabay When angling for new clients in a B2B business outreach push, it’s important to keep in mind several governing factors. These considerations will form the basis of the strategy and define whether you are able to gain these clients. Different sectors must focus on different aspects ...
2020 B2C Content Marketer of Year Finalists Empower Audiences
In an extraordinary year, extraordinary content marketers rose to the occasion. They demonstrated what’s possible, moved us to action, and taught us how to protect ourselves. Here are one group and two individuals who are at the top of the game – the 2020 B2C Content Marketer of the Year ...
Essential Data Connectivity: IT Hacks for Your Martech Stack
Essential Data Connectivity: IT Hacks for Your Martech Stack Date: Oct 22, 2020 1:00 EDT (10:00PDT) Speakers: Joelle Andrews, Product Marketing, Progress DataDirectJames Goodfellow, Senior Product Marketing Manager, Progress DataDirect With over 8,000 martech tools in Scott Brinker’s landscape, harnessing data for business can be a challenge. But there are some key ways ...
We’re hiring a new content lead for Search Engine Land and SMX
MarTech Today is a must-read daily news site for CMOs, CIOs & CTOs, marketing technology & marketing operations professionals, ad tech managers, UX experts & data analysts.
Go Behind the Scenes With 3 Finalists for B2B Content Marketer of the Year
The B2B Content Marketer of the Year finalists share how their brands’ content marketing went from status quo to big success – Content Marketing Institute
An E-Holiday Like No Other
Insights, tips, and inspiration for e-commerce advertisers to rediscover the 2020 holiday season This Christmas will be a bit different from what we’re used to. But what won’t change, however, is the Holiday Season race – people are still expecting customary discounts and are searching for them online more actively ...
The Fundamentals of Email Marketing
Email is one of the most effective marketing channels, with an average return of $42 dollars for every one dollar spent (DMA, 2019). You might think it’s effectiveness lies in its simplicity, after all, you just need to hit send and you are done, right?—Wrong. Email is actually quite a ...
10 B2B Marketing Automation Trends For Your 2021 B2B Marketing Strategy | KoMarketing
Marketing automation has spread into every aspect of B2B marketing. See how each of these B2B marketing automation trends fits into your plans for 2021.
The State of CRM Data Management 2020 Report
Insights to improve CRM data quality for marketing and sales organizations Every company wants to describe itself as data-driven, but in our latest report, we reveal a startling disconnect. While 86 percent of participants say their CRM system is important or very important to achieving revenue objectives, fully half of the ...
The Present and Future of Data Privacy - B2B News Network
(Image by Darwin Laganzon from Pixabay) Data privacy has been an ongoing issue for many companies and their consumers for years, especially since people have become more aware of the importance of data. Considering that a hacker attack occurs once every 39 seconds, it’s easy to see why people are ...
How to Optimize Your Site for Google Carousel Results
it also boosts your video ranking potential. It’s no secret that YouTube videos dominate Google’s search results. Having videos on YouTube allows you to build additional organic search visibility. A more thorough visual marketing strategy also will ...
How marketers can use personalisation to tap into consumers’ ‘autumnal intentions’ - Marketing Tech News
In light of the strangest year many of us have ever experienced, what are these new ‘autumnal intentions’, and how can brands tap into them?
Report: Despite ‘Cloudy’ Outlook, Marketers Remain Dedicated to Content Marketing | KoMarketing
Not all marketers have a positive outlook on the future of content marketing, but more are going to be committed to it in the coming years.
Why sustainability through technology is central to the event industry's future - Marketing Tech News
Once people can safely gather again and the event industry comes back, it’s likely that a new level of concern for the planet will have taken hold.
User-Generated Content: Let Your Fans Do Content Creation Work for You
Content creation is hard. But you don’t have to do all the heavy lifting. Think user-generated content – Content Marketing Institute
The PIM Fantastic Four: Keys to Unlocking Growth
In the battle to grow your business, the key to victory is providing a top-notch product experience to each and every customer you serve — but challenges lurk around every corner, and every little advantage you can muster matters. From slow time-to-market to rising costs, from inefficient processes to collaborating with ...
New session alert! See the MarTech agenda
Marketing Land is a daily, must-read site for CMOs, digital marketing executives and advertising campaign managers.
Key Ways to Pass the Microsoft AZ-900 Exam: Take Practice Tests! - B2B News Network
The Microsoft AZ-900 certification exam process equips you with knowledge regarding the Microsoft Azure fundamentals. To take this test, you need to have a proper grasp of Cloud services and how Microsoft Azure provides them. It is designed for those candidates who are just getting started with Azrue. This 60-minute ...