What is email marketing and how are platforms helping brands succeed?
All email platform providers send emails, but their technologies – both software and hardware – and approaches for doing so can differ.
36% of Marketers Still Find It ‘Extremely Difficult’ to Access Data and Analytics
As data and analytics continue to grow in importance, marketers still struggle with everything from accessing it to maintaining its accuracy.
Why we care about marketing agencies
Agencies are an essential part of the marketing and advertising eco-system. There's a cost to their services, of course, but in a number of cases it will be worth it.
How B2B Marketers Can Activate First-party Data in their CDP
When data is unified in customer profiles, a better picture emerges. Marketers can act on this data by making engagement more personalized and efficient.
B2B Companies Need Deep Learning ‘Therapy’ to Overcome Data Challenges
Companies are anxious about being denied cookies, but what they should really be concerned about has much less to do with tracking anonymous users.