What We Are Reading
3 keys for email marketing in 2024: AI, change, learn
Here’s how email marketers can embrace artificial intelligence, drive strategic changes and commit to continuous learning this year.
Jan 25, 2024 By martech.org/
Marketers Given Marginal Grades for ABM-Driven Revenue Growth
CMO Council Releases Year-End Scorecard of B2B Marketing Effectiveness In Finding, Winning and Growing Key Customer AccountsSAN JOSE, Calif., Jan. 23, 2024 (GLOBE NEWSWIRE) -- Seeding and harvesting the sales pipeline — the process of acquiring,
Jan 23, 2024 By Yahoo! Finance
Marketers give account-based marketing revenue growth marginal grades in new CMO report
The latest CMO Council research finds scores of marketers falling behind in lead scoring, account-based marketing, accelerated pipeline, and intention-based marketing. Source: © 123rf 123rf The CMO Council has released its year-end scorecard of B2B marketing effectiveness This new Chief Marketing Officer (CMO) Council report,
Jan 23, 2024 By Biz-community
Google issues urgent steps for advertisers running campaigns in the EU
Prompt action is needed to preserve ads personalization and measurement within Google Ads, Google Marketing Platform and GA4.
Jan 19, 2024 By martech.org/
End of Third-Party Cookies Spurs New Marketing Approaches
As third-party cookies are eliminated, businesses must prioritize finding innovative ways to target and segment their audience without relying on third-party data. Adapting to new assessment methods and attribution models will enable companies to continue their marketing efforts in a more privacy-centric digital landscape.
Jan 18, 2024 By DMNews.com
10 trends that will shape B2B marketing in 2024
Hit the target with account-based marketing Account-based marketing (ABM), which involves targeting specific accounts or companies rather than individual leads, is expected to become more prevalent. This strategy ... barriers and a sales-centric culture ...
Jan 17, 2024 By campaignasia.com/
2024 State Of Lead Generation: Needs-Based Marketing Takes Center Stage As Marketers Grapple With Growing Privacy Regulations
A marketing strategy that operates on a jerry-rigged lead generation program is akin to a house of cards — it’s not a matter of if it falls apart;
Jan 17, 2024 By Demand Generation Strategies, Insights - DemandGenReport.com
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