Best Practices: Blending Inbound Marketing And Account-Based Marketing Strategies

Capturing the attention of buyers today looks a lot different than it did just a few years ago. Mid-funnel strategies and campaigns, like account-based marketing, can help build digital relationships which further become the pathways to revenue. The best ABM campaigns include these four components.

What Are B2B Salespeople Doing Well - and Badly - When Selling Virtually? - Marketing Charts

As the buying cycle for large purchases has increased for new vendors compared to before the pandemic, some B2B sales professionals have concerns about providing an effective digital experience while still maintaining a relationship quality that mirrors personal interaction.

B2B Buyers Say They’re Engaging Salespeople Late in the Process, But Are Open to Doing So Earlier - Marketing Charts

Only 1 in 5 B2B buyers typically have their first engagement with sales when identifying and clarifying needs.

Proper Targeting Reportedly A Key Online Advertising Pain Point - Marketing Charts

Some marketers are also having difficulties determining their online advertising budget.

Break Free From The Run Rate Trap: Using Goals To Drive GTM Resource Management

These four exercises can illuminate just how disparate a run rate budget can be from immediate goals and how it can hinder the bold thinking necessary to make great strides forward as a company.

3 B2B Lessons from the Education World - Heinz Marketing

The world of education communications is quite different from B2B marketing, but there are so many lessons that cross those two fields.