Youth-Oriented Social Platforms Gain Middle-Aged Audiences - Marketing Charts

Apr 12, 2021 Marketingcharts.com

Although younger people have been enamored with social platforms like Snapchat, Instagram and TikTok for some time, it appears as though older users are starting to use these brands more. The most recent Infinite Dial Report released by Edison Research and Triton Digital shows that US adults ages 35-54 have ...

Sales Pipeline Radio, Episode 242: Q & A with Dalton Van Hatcher & Madison Mobley @madisonlmobley - Heinz Marketing

Apr 12, 2021 heinzmarketing.com/

Join Matt Heinz every week on Sales Pipeline Radio where he interviews the best and brightest minds in B2B Sales & Marketing.

B2B Reads: Successful B2B Relationships, Earning Brand Trust, and the Gift of Uncertainty - Heinz Marketing

Apr 10, 2021 heinzmarketing.com/

Our weekly roundup of our favorite B2B articles from around the web such as Successful B2B Relationships, Earning Brand Trust, and the Gift of Uncertainty.

Has Covid-19 changed the role of the marketing department?

Apr 09, 2021 B2B Marketing

Angela Nyman, CMO, Bright, asks whether Covid-19 has had a long-lasting effect on the role of the marketing department.

Advertising and Brand-Building Are Low on CEOs’ Long-Term Digital Investment Priorities - Marketing Charts

Apr 09, 2021 Marketingcharts.com

The pandemic did very little to disrupt organizations’ quest towards digital transformation. In some cases, it has accelerated it. Looking beyond the pandemic and into more long-term priorities, digital transformation looks like it will remain a primary focus for CEOs, per a report [pdf] from PwC. The annual global survey ...

1 in 5 Have Followed A Brand on Social Media in the Past Month - Marketing Charts

Apr 09, 2021 Marketingcharts.com

About one-third (34%) of US consumers follow brands they like on social media, while about 1 in 5 (18%) follow brands they are thinking of buying something from. So says a report [download page] from GWI. The Q2-Q3 2020 survey of more than 51,000 US internet users found that social media users have mixed feelings… ...

The streaming audience by numbers: Friday's daily brief

Apr 09, 2021 martechtoday.com/

MarTech Today is a must-read daily news site for CMOs, CIOs & CTOs, marketing technology & marketing operations professionals, ad tech managers, UX experts & data analysts.

The B2B Marketer's Quick Start Guide: Content Experience - Heinz Marketing

Apr 09, 2021 heinzmarketing.com/

A series for B2B marketer's to familiarize themselves with different martech solutions. This month's focus is content experience platforms!

What Should You Put on Your Product Page? - Marketing Charts

Apr 08, 2021 Marketingcharts.com

With more people heading online to do their shopping, there are some elements e-commerce businesses can add to their product pages that make it easier for shoppers to make a buying decision. Here is what a survey [download page] of more than 1,800 shoppers from Salsify revealed. For close to two-thirds (62%) ...

Tips on virtual presentations: Thursday's daily brief

Apr 08, 2021 martechtoday.com/

MarTech Today is a must-read daily news site for CMOs, CIOs & CTOs, marketing technology & marketing operations professionals, ad tech managers, UX experts & data analysts.

Majority of Consumers Report Having A Retail Subscription Service - Marketing Charts

Apr 08, 2021 Marketingcharts.com

There is little doubt that consumers are attracted to retail subscription services and loyalty programs. And, while a recent survey [pdf] from IRI found that three-quarters (74%) of consumers obtained a loyalty card or rewards membership because it was free, more than half (56%) also take part in online subscription programs that ...

The importance of branding for B2B in 2021

Apr 08, 2021 B2B Marketing

Kate Cox, CMO at Moneypenny discusses how Moneypenny relaunched the brand with an extensive marketing campaign.

B2B Demand Generation Best Practices: 10 Proven Ways to Improve Your Results | KoMarketing

Apr 07, 2021 komarketing.com/

Many B2B marketers are shifting budgets and resources into these 10 B2B demand generation best practices. See the research that backs up their strategies here.

Vast Majority of Consumers Associate High-Quality Creative with Brand Trust - Marketing Charts

Apr 07, 2021 Marketingcharts.com

An overwhelming majority of creatives agree that creative content is important to the success of an organization’s key objectives. Indeed, recent data provided by Celtra highlights the importance of good creative especially when it comes to customer loyalty and trust in a brand. The survey of 1,000 US adults found ...

What Are Marketing Leadership’s Biggest Gaps? - Marketing Charts

Apr 07, 2021 Marketingcharts.com

Close to 6 in 10 CMOs rate the caliber of their global marketing teams as excellent (14%) or very good (44%). This is according to a recent report [download page] from CMO Council and Chief Outsiders, which also found, however, that marketing leadership gaps do exist. Despite a majority of the 150 CMO Council members… ...

You're going to hear us ROAR: Wednesday's daily brief

Apr 07, 2021 martechtoday.com/

MarTech Today is a must-read daily news site for CMOs, CIOs & CTOs, marketing technology & marketing operations professionals, ad tech managers, UX experts & data analysts.

44% of Marketers Finding It Difficult to Attribute Revenue to Social Media | KoMarketing

Apr 07, 2021 komarketing.com/

Many marketers have already integrated social media into their marketing plans. However, it remains one of the most difficult to measure.

Optimize Your MarTech Stack: A Sales Development Checklist - Heinz Marketing

Apr 07, 2021 heinzmarketing.com/

Follow this step-by-step checklist to assess your sales development process and optimize your martech stack.