All email platform providers send emails, but their technologies – both software and hardware – and approaches for doing so can differ.
As data and analytics continue to grow in importance, marketers still struggle with everything from accessing it to maintaining its accuracy.
Agencies are an essential part of the marketing and advertising eco-system. There's a cost to their services, of course, but in a number of cases it will be worth it.
When data is unified in customer profiles, a better picture emerges. Marketers can act on this data by making engagement more personalized and efficient.
Companies are anxious about being denied cookies, but what they should really be concerned about has much less to do with tracking anonymous users.