What We Are Reading

Article

3 keys for email marketing in 2024: AI, change, learn

Here’s how email marketers can embrace artificial intelligence, drive strategic changes and commit to continuous learning this year.                

Article

Marketers Given Marginal Grades for ABM-Driven Revenue Growth

CMO Council Releases Year-End Scorecard of B2B Marketing Effectiveness In Finding, Winning and Growing Key Customer AccountsSAN JOSE, Calif., Jan. 23, 2024 (GLOBE NEWSWIRE) -- Seeding and harvesting the sales pipeline — the process of acquiring,

Article

Marketers give account-based marketing revenue growth marginal grades in new CMO report

The latest CMO Council research finds scores of marketers falling behind in lead scoring, account-based marketing, accelerated pipeline, and intention-based marketing. Source: © 123rf 123rf The CMO Council has released its year-end scorecard of B2B marketing effectiveness This new Chief Marketing Officer (CMO) Council report,

Article

Google issues urgent steps for advertisers running campaigns in the EU

Prompt action is needed to preserve ads personalization and measurement within Google Ads, Google Marketing Platform and GA4.                         

Article

End of Third-Party Cookies Spurs New Marketing Approaches

As third-party cookies are eliminated, businesses must prioritize finding innovative ways to target and segment their audience without relying on third-party data. Adapting to new assessment methods and attribution models will enable companies to continue their marketing efforts in a more privacy-centric digital landscape.

Article

10 trends that will shape B2B marketing in 2024

Hit the target with account-based marketing Account-based marketing (ABM), which involves targeting specific accounts or companies rather than individual leads, is expected to become more prevalent. This strategy ... barriers and a sales-centric culture ...

Article

2024 State Of Lead Generation: Needs-Based Marketing Takes Center Stage As Marketers Grapple With Growing Privacy Regulations

A marketing strategy that operates on a jerry-rigged lead generation program is akin to a house of cards — it’s not a matter of if it falls apart;

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    Delivering Results for More Than a Decade

    Kabbage
    Vonage
    Carbonite
    ESET
    Five9
    Sambanova
    Datastax
    Workday
    Trinet
    Azuga
    Druva
    Salesforce
    Mitel
    8*8