Client Industry: Customer Support & Contact Center Outsourcing
This global customer support outsourcing provider delivers scalable contact center services for U.S. businesses across multiple industries. While demand for outsourced CX continued to grow, the primary challenge was identifying and engaging U.S. buyers who were already prepared to evaluate outsourcing partners, rather than spending time on early-stage education.
InsideUp helped activate U.S. outsourcing demand aligned to the provider’s delivery model and ideal customer profile, resulting in higher-quality conversations with businesses actively exploring outsourced customer support solutions.
The Challenge
The client needed greater access to decision-makers across U.S. organizations evaluating outsourced customer support, not just initial departmental contacts. Engaging only one function often limited visibility into broader operational needs and slowed evaluation timelines.
The challenge was consistently reaching CX, operations, and IT stakeholders within U.S. companies that had already invested in customer-facing systems and were now actively assessing whether to partner with an external provider to scale or modernize their support operations.
Our Approach
The client needed reliable access to U.S. buyers already evaluating outsourced customer support, not broad lists or early-stage inquiries. Reaching senior decision-makers across CX, operations, and IT was essential, since outsourcing decisions are inherently cross-functional.
InsideUp combined high-quality data, content-led education, and predictive AI to identify and engage the accounts and contacts most likely to be actively considering outsourcing. Prospects entered conversations informed and aligned, reducing education cycles and improving relevance.
InsideUp used is sales development team to engage decision-makers through a consultative, value-focused approach, ensuring conversations reflected the client’s strengths and operational advantages. The result was fewer, higher-quality conversations, faster evaluations, and a clearer path to meaningful revenue opportunities.
The Results
InsideUp delivered over 12,000 qualified U.S. prospects across a four-year period, generating a sales pipeline representing more than 7,200 agent seats and approximately $53 million in active evaluation value.
By focusing on buyers already assessing outsourced customer support, InsideUp surfaced opportunities with meaningful scope and scale, aligning pipeline development with the client’s delivery capacity and growth objectives.
The result was a substantial, revenue-ready pipeline built around multi-seat engagements not one-off deals supporting predictable growth and efficient sales execution.
