Insights on Demand Videocast

Strategies for Acquiring New Customers in a Saturated Market

Kim Kaminski, CMO at NS1 (an IBM Company), shares insights on how marketers can thrive in a competitive market. She emphasizes the need for businesses to evolve strategies, stand out, and generate demand. Kim explores innovative approaches like tapping into untapped niches, leveraging emerging technologies, and adapting products/services to meet evolving customer needs. Drawing from personal experience, she offers practical tips and inspiration for marketers who are looking to create demand in saturated markets.

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Your friendly hosts for Insights on Demand have decades of marketing and demand generation experience and enjoy discovering the gems of marketing wisdom that each guest brings to the discussion.


Grant Bentley

Strategic Account Director
at InsideUp

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    • Maribel Ortega

      "I have successfully used InsideUp's demand generation solution while working for several cloud technology companies. InsideUp helped in meeting the aggressive marketing goals we had set for pipeline value and return on spend. They would be an invaluable partner for any company looking to accelerate growth and maximize revenue."

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