Insights on Demand Videocast
How do you make data-driven investments during tough economic conditions in order to maximize returns on your marketing investments? That is just one of the topics covered by marketing executive Amisha Gandhi in this engaging episode. Amisha provides valuable insights on achieving a balance between short-term pipeline activities and long-term strategic positioning plays, enabling sustained growth.
Play NowYour hosts for Insights on Demand bring decades of hands-on experience in marketing and demand generation across complex business technology and service environments. They approach each conversation with curiosity and rigor, drawing out the practical lessons, hard-won insights, and nuanced perspectives that each guest brings from the field. The result is a thoughtful discussion that goes beyond surface-level tactics to uncover how experienced marketing leaders think about demand, measurement, and growth in real-world conditions.
Strategic Account Director
at InsideUp
"InsideUp complements our internal marketing by helping us surface real demand that doesn’t show up in traditional channels. Their team consistently identifies and engages with decision-makers earlier in the buying cycle, which has improved both pipeline quality and downstream conversion."
