Insights on Demand Videocast
POV: Everything is Measurable
How do you face the challenge of producing measurable results now while also investing for future growth? Saravana Sivanandham, CMO of Absorb Software, a leading cloud technology company that solves for all learning needs at an enterprise level, shares his approach, as well as the metrics he and his team rely on to support three different aspects of their marketing strategy. As we dive into the specific metrics he uses, Saravana also reveals what he believes is a commonly held misconception about performance measurement. Watch this episode to find out!
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