Insights on Demand Videocast

Harnessing AI for Strategic Account Selection

In this engaging session, Saima Rashid, Senior VP of Marketing and Revenue Analytics at 6sense, delves into the pivotal role of analytics in marketing, the evolution of AI in sales and marketing strategies, and how data-driven approaches can significantly enhance decision-making and operational efficiency. Saima shares her journey in the analytics realm, offering invaluable insights into predictive AI, its differentiation from predictive analytics, and the power of AI in forecasting and shaping future marketing endeavors. Don't miss this deep dive into the transformative impact of analytics and AI in today's business landscape.

Hosts

Your hosts for Insights on Demand bring decades of hands-on experience in marketing and demand generation across complex business technology and service environments. They approach each conversation with curiosity and rigor, drawing out the practical lessons, hard-won insights, and nuanced perspectives that each guest brings from the field. The result is a thoughtful discussion that goes beyond surface-level tactics to uncover how experienced marketing leaders think about demand, measurement, and growth in real-world conditions.

Grant Bentley

Strategic Account Director
at InsideUp

Budgeting for Growth : The Power of Honest Evaluation

Discover the latest insights in demand generation in this interview with Myles Madden, Director of Demand Generation for Observe.AI. We delve into Myles' fascinating journey from a background in AI and hockey to leading demand generation efforts in the dynamic world of B2B SaaS marketing.

By Grant Bentley at InsideUp Nov 6, 2023 • 05:00 PM
Beyond Intent Data Predictive AI Turns Demand Generation on Its Head

Step inside the dynamic world of predictive AI driven marketing with our latest episode of "Insights on Demand." Our guest, a seasoned AI business strategist, shares her knowledge of the intricate relationship between numbers and people from a marketing perspective.

By Grant Bentley at InsideUp Oct 30, 2023 • 04:47 PM
Cracking the Code : Balancing Long-Term Growth and Short-Term Sales Success

In this episode, we explore the intricate dance between long-term marketing objectives and short-term sales goals in today's rapidly evolving business landscape. Annette shares valuable insights on how she and her team manage this delicate balance.

By Grant Bentley at InsideUp Oct 11, 2023 • 04:30 PM

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"InsideUp complements our internal marketing by helping us surface real demand that doesn’t show up in traditional channels. Their team consistently identifies and engages with decision-makers earlier in the buying cycle, which has improved both pipeline quality and downstream conversion."
"InsideUp acted as a force multiplier for our business development team—opening doors we couldn’t reach on our own and helping us build pipeline faster. By engaging qualified prospects earlier, they reduced ramp time and let our sales team focus on the conversations that mattered most."
"InsideUp helped us consistently reach U.S. decision-makers and support aggressive sales pipeline goals in complex, multi-stakeholder buying environments. They’re a strong partner for teams selling high-value solutions.”