Insights on Demand Videocast
Harnessing AI for Strategic Account Selection
In this engaging session, Saima Rashid, Senior VP of Marketing and Revenue Analytics at 6sense, delves into the pivotal role of analytics in marketing, the evolution of AI in sales and marketing strategies, and how data-driven approaches can significantly enhance decision-making and operational efficiency. Saima shares her journey in the analytics realm, offering invaluable insights into predictive AI, its differentiation from predictive analytics, and the power of AI in forecasting and shaping future marketing endeavors. Don't miss this deep dive into the transformative impact of analytics and AI in today's business landscape.
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