What We Are Reading

Article

It’s time to fight the ‘lead gen lie’ in B2B marketing

Many marketers ended 2023 hopeful that budgets were bouncing back. But now, as 2024 begins, she warns against being swept into optimism when so little is still being spent on brand.

Jan 05, 2024  By  The Drum

Article

Best Marketing Project Management Software Of 2024

Marketing project management software provides tools that help marketing teams manage marketing campaigns and projects. The best marketing project management software will therefore include both general project management features as well as marketing management features,

Jan 04, 2024  By  Forbes Magazine

Article

AI And The Human Connection: Why Marketing Needs Both To Succeed

There’s no doubt that artificial intelligence (AI) is reinventing the role of the modern marketer and changing how we work in this industry.        

Jan 03, 2024  By  Forbes Magazine

Article

Navigating The Digital Future: How Cutting-Edge Technologies Are Revolutionizing Marketing And Content Creation

Digital Humans: Personalizing The Customer Experience Digital humans—AI-driven avatars ... and understanding how to apply them creatively and effectively in your marketing strategies.

Dec 19, 2023  By  Forbes Magazine

Article

The Pitfalls Of AI In B2B Tech Content

While businesses should be looking to responsibly and carefully work generative AI tools into their workflow, there are a few areas where the tech comes up short.

Dec 18, 2023  By  Forbes Magazine

Article

Why Does A Content Strategy Fail?

But in following the trend, they unknowingly mix up all their audiences. Deviating from your target audience can happen unintentionally due to shifts in business goals or strategies ... despite using AI/ChatGPT. Yes, content strategy is a plan, and ...

Dec 18, 2023  By  Search Engine Journal

Article

How to prevent AI from taking your content

Worried about AI stealing your content? Learn to assess the risks and protect your marketing from plagiarism.                                         

Dec 15, 2023  By  Search Engine Land

Let’s Talk About U.S. Demand for Outsourced Services

U.S. buyers are evaluating outsourcing earlier and more quietly than ever.

InsideUp helps BPOs identify and engage companies already exploring outsourced CX, IT, and operational services before they reach out to vendors.

Request a short, no-pressure conversation to see whether what we’re seeing in the market aligns with your growth priorities.

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    Delivering Results for More Than a Decade

    Kabbage
    Vonage
    Carbonite
    ESET
    Five9
    Sambanova
    Datastax
    Workday
    Trinet
    Azuga
    Druva
    Salesforce
    Mitel
    8*8