What We Are Reading

Article

The Future Of Digital Marketing: 7 Trends C-Suite Executives Should Watch

As we look ahead, trends like AI integration, privacy legislation and sustainability are reshaping how brands engage with customers.

Jan 21, 2025 By Forbes Magazine

Article

What Impact Does A.I Have On Digital Marketing Now and in the Future?

It is certain that every industry, including digital marketing as one of the most significantly transformed sectors, is being impacted by Artificial Intelligence. AI systems have made it easier for businesses to connect with customers,

Jan 21, 2025 By techbullion.com/

Article

B2B Marketers Report Healthy Alignment with Sales

About 6 in 10 have significant or complete overlap of KPIs and objectives. The post B2B Marketers Report Healthy Alignment with Sales appeared first on Marketing Charts.

Dec 17, 2024 By Marketingcharts.com

Article

The Secret To Helping B2B Clients Scale Account-Based Marketing

In the world of B2B marketing, the relationship between agencies and clients has evolved. Today's businesses are looking for partners that can drive tangible outcomes...

May 08, 2024 By Forbes Magazine

Article

The Top 5 Content Recommendations For Marketers, According To B2B Buyers

Content marketing is one of the most dominate forces in B2B strategies, but it’s also one of the most volatile. As marketers compete against each other to

Apr 03, 2024 By Demand Generation Strategies, Insights - DemandGenReport.com

Article

10 trends that will shape B2B marketing in 2024

Hit the target with account-based marketing Account-based marketing (ABM), which involves targeting specific accounts or companies rather than individual leads, is expected to become more prevalent. This strategy ... barriers and a sales-centric culture ...

Jan 17, 2024 By campaignasia.com/

Article

The Power Of Influencer Marketing: Your Strategic Investment For Success

For every $1 you invest in influencer marketing, you can make roughly $6.50. Micro-influencers are especially powerful, receiving up to 60% more engagement than their well-known macro-influencer counterparts, despite having smaller followings. Brands benefit from their cost-effectiveness in reaching specific audience segments while maximizing ROI.

Jan 05, 2024 By Forbes Magazine

Let’s Talk About U.S. Demand for Outsourced Services

U.S. buyers are evaluating outsourcing earlier and more quietly than ever.

InsideUp helps BPOs identify and engage companies already exploring outsourced CX, IT, and operational services before they reach out to vendors.

Request a short, no-pressure conversation to see whether what we’re seeing in the market aligns with your growth priorities.