What We Are Reading

Article

Why Gallabox Thinks WhatsApp Is The Future Of Sales And Marketing

Gallabox has raised $3.5 million of new funding as it seeks to expand its WhatsApp solution for managing customer conversations into the US

Jan 29, 2025 By Forbes Magazine

Article

19 Helpful Practices And Technologies For One-Person Marketing Teams

When you're wearing so many hats, efficiency becomes your most valuable asset, so you must get creative to tackle your to-dos quickly and effectively.

Jan 28, 2025 By Forbes Magazine

Article

Seven Ways To Build A Scalable Marketing Strategy For Startups

Always begin your marketing planning processes by strategically selecting your initial target market and creating detailed buyer personas based on market research and early customer feedback. These should be customers who can also be great leaders and influencers in your larger future customer base.

Jan 27, 2025 By Forbes Magazine

Article

The 14 Highest-Paying Marketing Jobs, Including Advertising And PR

Marketing salaries can exceed $200,000 for top executives, with strong compensation for digital roles - see the 14 highest-paying positions and salaries for each role.

Jan 27, 2025 By Forbes Magazine

Article

What embracing climate data in your marketing will do

In business, data empowers everyone involved. To effectively translate climate data into consumer-facing messaging, it’s essential to get as many eyes and ears on the data as possible. By involving diverse perspectives throughout the process, the data can be refined into something that is easy to understand while preserving ...

Jan 24, 2025 By Fast Company

Article

ChatGPT Content Marketing Secrets and Strategies to Boost Engagement

Learn how to use ChatGPT for content creation, SEO optimization, and streamlining business operations effectively. Boost your business growth

Jan 23, 2025 By Geeky Gadgets - The Latest Cool Geek Gadgets & Toys

Article

Marketing To B2B Buyers: Understanding The Importance Of 360 Campaigns

For companies looking to ensure that their message guides buyers toward confident choices, orchestrating cohesive 360 campaigns can help simplify the buyer’s journey.

Jan 22, 2025 By Forbes Magazine

Let’s Talk About U.S. Demand for Outsourced Services

U.S. buyers are evaluating outsourcing earlier and more quietly than ever.

InsideUp helps BPOs identify and engage companies already exploring outsourced CX, IT, and operational services before they reach out to vendors.

Request a short, no-pressure conversation to see whether what we’re seeing in the market aligns with your growth priorities.