Consumers want variety as well as relevance

Aug 28, 2020 martechtoday.com/

MarTech Today is a must-read daily news site for CMOs, CIOs & CTOs, marketing technology & marketing operations professionals, ad tech managers, UX experts & data analysts.

Getting to grips with social media intelligence – and how brands need more empathy post-Covid-19

Aug 28, 2020 marketingtechnews.net/

Social media monitoring tools can help organisations to track brand mentions - and those of their competitors - as well as customer sentiment and trends.

This week in martech

Aug 28, 2020 martechtoday.com/

MarTech Today is a must-read daily news site for CMOs, CIOs & CTOs, marketing technology & marketing operations professionals, ad tech managers, UX experts & data analysts.

Three guiding principles for building better marketing analytics dashboards

Aug 28, 2020 marketingtechnews.net/

The best type of marketing dashboard uses a variety of dynamic visual aids, pulling data from multiple disparate analytics tools in real time.

Back to school looks very different this year

Aug 27, 2020 martechtoday.com/

MarTech Today is a must-read daily news site for CMOs, CIOs & CTOs, marketing technology & marketing operations professionals, ad tech managers, UX experts & data analysts.

Why Google Shouldn't Drive Your SEO Strategy

Aug 27, 2020 contentmarketinginstitute.com/

Stop waiting for Google’s next update to guide your SEO content and do this instead – Content Marketing Institute

Survey: Connecting with Existing Customers Now ‘Extremely Important’ to Marketers | KoMarketing

Aug 27, 2020 komarketing.com/

As marketers look to bounce back from the impact of COVID-19, they will be turning to both existing customers and new prospects.

Diving into Data: Data Starts at Home | MarketScale

Aug 26, 2020 marketscale.com/

TC Riley, the host of Diving into Data, discusses the importance of data literacy across all levels of a company.

Exploring Instagram Reels for marketers: Not just a TikTok clone?

Aug 26, 2020 marketingtechnews.net/

So what’s all the fuss about with Instagram Reels? Is it just a TikTok clone? Is it another example of Facebook aiming to take out the competition?

Great Content Experiences Powered by Tech

Aug 26, 2020 contentmarketinginstitute.com/

See how four brands are powering up their content with modern technology to deliver great results – Content Marketing Institute

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