What we're Reading

Why brands should consider audio marketing as consumers settle into life at home

May 19, 2020 martechtoday.com/

MarTech Today is a must-read daily news site for CMOs, CIOs & CTOs, marketing technology & marketing operations professionals, ad tech managers, UX experts & data analysts.

Why you should see artificial intelligence as your top intern, rather than an Einstein

May 19, 2020 marketingtechnews.net/

Personalisation is essential for high-quality customer experience. This means that contact points should always be timely and relevant. Services such as Netflix and Spotify have made personalisation an art.

Want to shorten the buyer journey? Here’s how to do it! - insideUp

May 18, 2020 InsideUp

Understanding the buyer journey and how to manage it is critical to effective demand generation. The buyer journey encompasses every step a prospect takes leading up to a purchase decision—such as learning about the product or service, researching vendors, engaging with marketing content, speaking with salespeople, evaluating competitors’ offerings ...

Marketing’s new challenge: Moving to the next normal

May 18, 2020 martechtoday.com/

Marketing Land is a daily, must-read site for CMOs, digital marketing executives and advertising campaign managers.

Your New Work-from-Home Reality: 5 Tips for B2B Companies in Transition - B2B News Network

May 15, 2020 b2bnn.com/

In recent days, the number of COVID-19 cases has skyrocketed. As of 3rd April, there are more than one million confirmed cases globally, with the U.S being the most affected country. The coronavirus (COVID-19) pandemic has led to companies across the globe, asking their employees to work from home. ...

Why Enterprise SaaS Companies Are Investing in Post-Sales Customer Experience

May 15, 2020 CMSWire

Over the past five years, marketing operations, sales operations and data teams at large business-to-business (B2B) software as a service (SaaS) companies have been investing in their customer data with the goal of improving the buyer's journey or the pre-sales process.

Shopping for a New B2B Agency? Ask These Crucial Questions

May 14, 2020 Business 2 Community

Looking for a new B2B marketing agency to partner with can be both exciting and stressful. If you select an agency that understands your business and implements a winning lead generation strategy, then you have SUCCESS!

5 Brilliant Ways to Combine Traditional & Digital Marketing

May 14, 2020 Search Engine Journal

Traditional marketing is still a valuable B2B asset because a combination of offline and online channels will result in verified intent data. While lead nurturing is integral to conversion rate optimization, the sheer volume of online exchanges increases the odds that digital communications end up in digital spam. But ...

Survey: Customers Still Consuming a Wide Array of B2B Marketers’ Content | KoMarketing

May 14, 2020 komarketing.com/

B2B marketers now offer a wide array of content, and this may be helping customers and prospects make decisions during the buying process.

The ‘Netflixing’ of customer experience

May 14, 2020 Gulf News

That’s because Netflix offers an exceptional customer experience (CX), intuitively filling your homepage with suggestions tailored especially for you and enabling you to watch favorite shows seamlessly across multiple devices.

Jul 09, 2020

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