27% of Marketers to Boost Martech Investment by At Least 21% Over the Next Year | KoMarketing

Jun 09, 2020 komarketing.com/

Marketers continue to use martech to achieve their primary objectives, and they will increase their investment in this area in the coming months.

Four key strategies to create successful immersive meetings - Marketing Tech News

Jun 08, 2020 marketingtechnews.net/

Clearly, the COVID-19 pandemic has caused a sea change in the events industry. As headlines published surrounding lockdowns across the globe, those organising upcoming events scrambled to assuage eventgoers. They also had another difficult task at hand: deciding whether to move fully to digital versus cancelling their carefully planned meetings ...

Harness the Power of Data Visualization for Your B2B Marketing Campaigns - B2B News Network

Jun 07, 2020 b2bnn.com/

Quality data is the backbone of a strong B2B marketing campaign. But most people struggle to take in data via boring spreadsheets, charts, and texts. About 65 percent of people are visual learners, which is why data visualizations are such an important part of marketing campaigns. Graphs featuring bright colors, ...

25 Answers to the Most Frequently Asked Questions in Content Marketing

Jun 04, 2020 contentmarketinginstitute.com/

Get the answers to 25 frequently asked questions about content marketing, how it’s done, why you should do it, and more – Content Marketing Institute

94% of B2B Companies See Sales and Marketing Improve from Data Quality Investments | KoMarketing

Jun 04, 2020 komarketing.com/

Data and analytics have made it easier for marketers to target customers, and B2B organizations remain dedicated to utilizing this information.

5 Steps to Create Empathetic Content Right Now [Examples]

Jun 03, 2020 contentmarketinginstitute.com/

What’s the secret to that in-touch content? Empathy. Learn how to create it and get inspired by four brands doing it – Content Marketing Institute

Achieving transparency and responsibility in digital advertising amid technological change

Jun 03, 2020 marketingtechnews.net/

Webinar Digital advertising is in many ways like any other technological landscape: the advancements on the tech side cause ramifications which are played out with regard to ethics. Last week marked the two year anniversary since the EU’s General Data Protection Regulation (GDPR) came into force.

5 Reasons B2B Marketers Should Use LinkedIn Conversation Ads | KoMarketing

Jun 03, 2020 komarketing.com/

Last year, it was reported that 2.5 billion users worldwide use mobile messaging apps, with many checking them over 3 times a day. B2B marketers should see this as a huge social media advertising opportunity. It is now time to look beyond traditional paid ad formats and start taking the conversation ...

When the bubble bursts, improved experiences will lead to customer growth

Jun 02, 2020 marketingtechnews.net/

The surge in digital acquisition and content consumption that some brands are experiencing will soon come to a halt with current levels of incremental spending and time spent viewing content simply not sustainable and unlikely to endure long into a prolonged public health crisis and significant recessionary environment.

Get ahead of the game: Why ‘earned data’ could be the future for marketers

May 29, 2020 marketingtechnews.net/

As a marketer, I always question the wisdom of organisations coming up with their own ‘categories’ or catch-phrases because, as a general rule, there are more than enough of them, and making new ones stick is risky and expensive.

3 Secrets to Writing Better Video and Audio Scripts [Examples]

May 28, 2020 contentmarketinginstitute.com/

Learn from a content marketing insider why every good video, podcast, and presentation should have a written script – Content Marketing Institute

Report: Email Still Beats Out Other Forms of Marketing in the Buyer’s Journey | KoMarketing

May 27, 2020 komarketing.com/

Although marketers have been turning to email to reach their customers and prospects for quite some time, it still holds strong as a marketing tactic.

The last (third party) cookie: How to prepare for a new era of digital advertising

May 27, 2020 marketingtechnews.net/

In a 1984 episode of Sesame Street, Prairie Dawn, the most-level headed Muppet, is faced with a difficult challenge: she must explain the concept of ‘the last cookie’ to the Cookie Monster. The presentation begins well.

A Quick Audit to See If Your Content Passes a COVID-19 Exam

May 26, 2020 contentmarketinginstitute.com/

Here’s how to check your content’s COVID-19 awareness and sensitivity before you wreck your brand value – Content Marketing Institute

The four pillars of good spend management - a key skill amid the Covid-19 downturn - Marketing Tech News

May 26, 2020 marketingtechnews.net/

Spend management is hardly the most glamorous component of marketing, but its impact can be game changing. That fact is particularly important as businesses react to the downturn ushered in by the Covid-19 pandemic. Done well, spend management can free up marketing budget and serve both as a foundation to ...

Stop With the Overused and Incorrect Words in Your Writing

May 25, 2020 contentmarketinginstitute.com/

Here’s how to identify and fix the word problems in your writing – Content Marketing Institute

Salesforce State of Marketing report promotes empathy, AI, and more focused KPIs

May 22, 2020 marketingtechnews.net/

Salesforce has published its latest global State of Marketing Report, which has explored the rate of transformation within marketing and the data and organisational goals needed to achieve it. The report,

Are You Guilty of the One Thing That Kills Content Marketing?

May 21, 2020 contentmarketinginstitute.com/

Blog posts not converting? E-newsletters going unopened? Ignored on social media? You may not be doing this one thing – Content Marketing Institute