27% of Marketers to Boost Martech Investment by At Least 21% Over the Next Year | KoMarketing
Marketers continue to use martech to achieve their primary objectives, and they will increase their investment in this area in the coming months.
Four key strategies to create successful immersive meetings - Marketing Tech News
Clearly, the COVID-19 pandemic has caused a sea change in the events industry. As headlines published surrounding lockdowns across the globe, those organising upcoming events scrambled to assuage eventgoers. They also had another difficult task at hand: deciding whether to move fully to digital versus cancelling their carefully planned meetings ...
Harness the Power of Data Visualization for Your B2B Marketing Campaigns - B2B News Network
Quality data is the backbone of a strong B2B marketing campaign. But most people struggle to take in data via boring spreadsheets, charts, and texts. About 65 percent of people are visual learners, which is why data visualizations are such an important part of marketing campaigns. Graphs featuring bright colors, ...
25 Answers to the Most Frequently Asked Questions in Content Marketing
Get the answers to 25 frequently asked questions about content marketing, how it’s done, why you should do it, and more – Content Marketing Institute
94% of B2B Companies See Sales and Marketing Improve from Data Quality Investments | KoMarketing
Data and analytics have made it easier for marketers to target customers, and B2B organizations remain dedicated to utilizing this information.
5 Steps to Create Empathetic Content Right Now [Examples]
What’s the secret to that in-touch content? Empathy. Learn how to create it and get inspired by four brands doing it – Content Marketing Institute
Achieving transparency and responsibility in digital advertising amid technological change
Webinar Digital advertising is in many ways like any other technological landscape: the advancements on the tech side cause ramifications which are played out with regard to ethics. Last week marked the two year anniversary since the EU’s General Data Protection Regulation (GDPR) came into force.
5 Reasons B2B Marketers Should Use LinkedIn Conversation Ads | KoMarketing
Last year, it was reported that 2.5 billion users worldwide use mobile messaging apps, with many checking them over 3 times a day. B2B marketers should see this as a huge social media advertising opportunity. It is now time to look beyond traditional paid ad formats and start taking the conversation ...
When the bubble bursts, improved experiences will lead to customer growth
The surge in digital acquisition and content consumption that some brands are experiencing will soon come to a halt with current levels of incremental spending and time spent viewing content simply not sustainable and unlikely to endure long into a prolonged public health crisis and significant recessionary environment.
Get ahead of the game: Why ‘earned data’ could be the future for marketers
As a marketer, I always question the wisdom of organisations coming up with their own ‘categories’ or catch-phrases because, as a general rule, there are more than enough of them, and making new ones stick is risky and expensive.
3 Secrets to Writing Better Video and Audio Scripts [Examples]
Learn from a content marketing insider why every good video, podcast, and presentation should have a written script – Content Marketing Institute
Report: Email Still Beats Out Other Forms of Marketing in the Buyer’s Journey | KoMarketing
Although marketers have been turning to email to reach their customers and prospects for quite some time, it still holds strong as a marketing tactic.
The last (third party) cookie: How to prepare for a new era of digital advertising
In a 1984 episode of Sesame Street, Prairie Dawn, the most-level headed Muppet, is faced with a difficult challenge: she must explain the concept of ‘the last cookie’ to the Cookie Monster. The presentation begins well.
A Quick Audit to See If Your Content Passes a COVID-19 Exam
Here’s how to check your content’s COVID-19 awareness and sensitivity before you wreck your brand value – Content Marketing Institute
The four pillars of good spend management - a key skill amid the Covid-19 downturn - Marketing Tech News
Spend management is hardly the most glamorous component of marketing, but its impact can be game changing. That fact is particularly important as businesses react to the downturn ushered in by the Covid-19 pandemic. Done well, spend management can free up marketing budget and serve both as a foundation to ...
Stop With the Overused and Incorrect Words in Your Writing
Here’s how to identify and fix the word problems in your writing – Content Marketing Institute
Salesforce State of Marketing report promotes empathy, AI, and more focused KPIs
Salesforce has published its latest global State of Marketing Report, which has explored the rate of transformation within marketing and the data and organisational goals needed to achieve it. The report,