Brenna's App of the Week: Goodreads

Mar 28, 2021 heinzmarketing.com/

Learn more about the app Goodreads. It's perfect for tracking which books you've read and finding new recommendations.

B2B Reads: Being More Productive, Livestreaming Tips, and the Rise of Virtual Selling - Heinz Marketing

Mar 27, 2021 heinzmarketing.com/

Our weekly roundup of our favorite B2B articles from around the web such as Being More Productive, Livestreaming Tips, and the Rise of Virtual Selling.

The Art of Inquiry - Heinz Marketing

Mar 26, 2021 heinzmarketing.com/

Being curious comes naturally, but sometimes, we have to work at it. Read this blog post for ideas on how to ask the right questions.

Ad taxes and adtech: Friday's daily brief

Mar 26, 2021 martechtoday.com/

MarTech Today is a must-read daily news site for CMOs, CIOs & CTOs, marketing technology & marketing operations professionals, ad tech managers, UX experts & data analysts.

Why Data Analytics Can Be Compared To A Water Pipeline

Mar 25, 2021 analyticsinsight.net/

Data analytics is often compared to water pipeline for its treatment of data as an asset. Data pipeline drives better business outcomes, efficiently and cost-effectively.

Martech, by any other name: Thursday's daily brief

Mar 25, 2021 martechtoday.com/

MarTech Today is a must-read daily news site for CMOs, CIOs & CTOs, marketing technology & marketing operations professionals, ad tech managers, UX experts & data analysts.

Defining data for your CDP: Wednesday's daily brief

Mar 24, 2021 martechtoday.com/

MarTech Today is a must-read daily news site for CMOs, CIOs & CTOs, marketing technology & marketing operations professionals, ad tech managers, UX experts & data analysts.

Podcast Listeners Are More Diverse Than the General Population - Marketing Charts

Mar 24, 2021 Marketingcharts.com

Podcasts continue to grow in popularity, with the number of US adults who listen to them increasing each year. And, while the majority of podcast listeners are white, listeners in the US span ethnicities and races to a greater extent than the general population, per a report [download page] from ...

Report: Marketers Continue to Struggle with Inbox Placement Rates | KoMarketing

Mar 24, 2021 komarketing.com/

Email marketing remains a highly effective channel for marketers, but new research shows that more of them are losing sight of the basics.

B2B News for Wednesday, March 24, 2021: Market Bubbles and Crashes, Electronic Vehicles in Logistics, Awards for Sustaining the Fresh Food Supply Chain - B2B News Network

Mar 24, 2021 b2bnn.com/

A new model for predicting stock market bubbles and crashes is emerging. A team of researchers from a dozen international institutions focused on mathematics, physics, economics, and complex systems have developed a system using geometry to characterize stock market instability. The paper, Network Geometry and Market Instability, outlines functional structures ...

How to Promote an Event (Even if You're Not Hosting it) - Heinz Marketing

Mar 24, 2021 heinzmarketing.com/

Learn how you can successfully promote marketing and sales events, build partnerships, and get your organization noticed.

Report: Only 28% of Marketers Have an Intent Data Strategy in Place | KoMarketing

Mar 23, 2021 komarketing.com/

New research shows that not all marketers have strategies in place to gain a definitive competitive advantage using intent data.

Why Data Quality is a Must for Email Marketers - Marketing Charts

Mar 23, 2021 Marketingcharts.com

[Sponsored by Validity] Email continues to be one of the top performing marketing channels, providing an indispensable value to marketers that are no longer able to reach their customers in store or outside. However, as new research from Validity and the DMA reveals, not all organizations are in a position ...

B2B Digital Marketing Trends In 2021

Mar 23, 2021 Demand Generation Strategies, Insights - DemandGenReport.com

With Forrester research suggesting E-commerce and other digital strategies will generate $1.8 trillion in B2B sales by 2023, it is vital for B2B

30-Second Video Ads Have Taken Over - Marketing Charts

Mar 23, 2021 Marketingcharts.com

It wasn’t too many years ago that 15-second ads comprised the largest share of video ad impressions. Now, 30-second ads account for about 4 in 5 video ad impressions, per a report [download page] from Extreme Reach. Back in 2017, 15-second ads accounted for the majority (62%) of video ad impressions, while 30-second ...

Preparing for the Next Wave of Events - Hybrid Events - Heinz Marketing

Mar 23, 2021 heinzmarketing.com/

Prepare your organization for the next wave of hybrid events with 3 practical tips to optimizing your strategic approach to reaching and engaging with prospects.

How CDPs fit within a B2B marketing strategy

Mar 23, 2021 martechtoday.com/

MarTech Today is a must-read daily news site for CMOs, CIOs & CTOs, marketing technology & marketing operations professionals, ad tech managers, UX experts & data analysts.

Technology Content Marketers' Priorities

Mar 23, 2021 MarketingProfs.com

Content - The top areas that technology content marketers are investing in include website enhancements and content creation, according to research from MarketingProfs and the Content Marketing Institute.