Why Marketing is the True Driver of Sales Enablement | MarketScale

Dec 15, 2020 marketscale.com/

On this episode of The Maverick of Marketing, host Shannon Maverick speaks with Vinti Singh, Director of Global Marketing at CurveBeam, to discuss the concept and responsibility of sales enablement.

What would it take for new search engines to succeed?

Dec 15, 2020 Search Engine Land

Neeva and You.com seek to pick up segments of users overlooked by Google, and with shifting user preferences and increased governmental scrutiny, there might be an opportunity.

Report: 61% of B2B Tech Marketing Budgets Reduced Due to the Pandemic | KoMarketing

Dec 15, 2020 komarketing.com/

New research shows that B2B tech marketers are now realizing its impact on their budgets and key performance indicators.

Atlas VPN: 36.1 billion records leaked in first three-quarters of 2020 - B2B News Network

Dec 14, 2020 b2bnn.com/

Atlas VPN analysis based on Risk Based Security data reveals that exposed data hit a record 36.1 billion in the first three quarters of 2020.   The number of data records leaked this year is more than two times higher than in the entire year of 2019 and make up more than half (51%) of …

Assessing the 2021 landscape: Commerce aligned with social set to rocket as brands truly digitise

Dec 14, 2020 marketingtechnews.net/

If 2020 has taught us anything, it’s that massive disruptions can happen overnight across industries. Here are Socialbakers' five 2021 social predictions:

From sentiment to empathy: understanding how customers feel

Dec 14, 2020 martechtoday.com/

MarTech Today is a must-read daily news site for CMOs, CIOs & CTOs, marketing technology & marketing operations professionals, ad tech managers, UX experts & data analysts.

7 Lessons from a 96-Year-Old Content Marketing Tradition

Dec 14, 2020 contentmarketinginstitute.com/

Imagine crowds lining up for miles just to see your content marketing. That happens every year at Thanksgiving for this brand – Content Marketing Institute

(More) B2B News for Dec 11: Square's new offering for salons - B2B News Network

Dec 12, 2020 b2bnn.com/

B2B Mergers and Acquisitions, Product Launches and Appointments Report for December 12, 2020 Artificial Intelligence Powers Communications Dashboard. The UK-based Signal AI launched a Dashboards product for its artificial intelligence based communications tools. The newly launched tool compares a company’s media mentions and presence with its competitors while indexing risks ...

As local media lose budgets, Field Day offers ‘last mile activation’ for brands

Dec 11, 2020 Search Engine Land

The decline of traditional, local media spending, however, doesn’t eliminate the need for a local marketing presence. Indeed, in some ways, the need for the trust and credibility that local media and marketing confer may be even greater now than in the recent past.

Cybersecurity trends for 2021 : Trend Micro - B2B News Network

Dec 11, 2020 b2bnn.com/

User Education, Cloud Security and XDR Are Critical for Cybersecurity in 2021 Trend Micro predicts that remote and cloud-based systems will be ruthlessly targeted next year   Trend Micro Incorporated announced predictions this week that home networks, remote working software and cloud systems will be at the center of a new wave ...

This week in martech

Dec 11, 2020 martechtoday.com/

MarTech Today is a must-read daily news site for CMOs, CIOs & CTOs, marketing technology & marketing operations professionals, ad tech managers, UX experts & data analysts.

100+ Content Marketing Predictions for 2021

Dec 10, 2020 contentmarketinginstitute.com/

Find out what over 100 content marketing thought leaders and subject matter experts expect to happen in the industry in 2021 - Content Marketing Institute

Survey: 61% of Marketers to Increase Investment in Instagram in 2021 | KoMarketing

Dec 10, 2020 komarketing.com/

Many marketers are looking to use a portion of their budgets to social media in the New Year, but not everyone is eyeing the same platforms.

B2B Global Digital Marketing: 7 Key Takeaways for 2021 | KoMarketing

Dec 09, 2020 komarketing.com/

B2B global digital marketing is evolving quickly. See which seven areas to focus your B2B marketing on in 2021 and beyond.

B2B Marketing Strategies and Trends for 2021

Dec 08, 2020 Business 2 Community

With 2020 being a rollercoaster for every type of business, whether they flourished or struggled, many B2B marketers are

Marketers Focused on Revenue Generation From New and Existing Customer Base in 2021 | KoMarketing

Dec 08, 2020 komarketing.com/

As marketers look ahead to the New Year, they will be focused on building their customer base and increasing revenue from existing customers.

Top B2B News 12/7 - Trucks, Clicks and Trees - B2B News Network

Dec 08, 2020 b2bnn.com/

TRUCKS: Nesco will acquire Custom Truck One Source for $1.475 billion US. Both companies are leading providers of specialized truck and heavy equipment rentals, sales and aftermarket parts and service. The acquisition will serve growing infrastructure end-markets, including transmission and distribution, the 5G revolution build-out as well as rail and other ...

Tips to Improve Website Content for Screen Readers

Dec 07, 2020 contentmarketinginstitute.com/

Follow these tips to make digital content accessible to screen readers for people who have visual impairments and those who use voice assistants – Content Marketing Institute