What We Are Reading

Article

"For technology to stick, it needs to be useful" - why G2's Matthew Miller predicts generative AI downturn in 2024

Its growth is 2x greater than the next category, which is design. Even marketing ... AI capabilities. This number will go up and down, he said, but overall it will trend downward. The question is, why? Miller has a starkly simple response: For ...

Oct 31, 2023 By diginomica.com/

Article

The CMO’s practical guide to personalization

The martech industry continues to experience exponential growth, with over 11,000 ... As you shape your strategy, there are essential factors to address: Budgeting and planning are just the tip of the iceberg for making personalization work.

Oct 30, 2023 By martech.org/

Article

From Strategy To Execution: The Role Of A Systems Mindset In Marketing Leadership

• Feedback Loops: A systems approach emphasizes the importance of feedback and leading indicators. By continuously monitoring and adjusting, marketing leaders can refine their strategies in real time, ensuring that campaigns remain effective and relevant. This iterative process allows for agility in a constantly changing market.

Oct 30, 2023 By Forbes Magazine

Article

CEOs and the Evolution of Marketing: Bridging the Gap

The need for better alignment and clarity in the C-suite is highlighted by a recent survey by McKinsey & Company.

Oct 30, 2023 By DMNews.com

Article

Inbound Marketing 2.0: As Tech Advances, Inbound Strategies Must Shift

Inbound marketing has proven to be a highly successful solution, despite the gradual changes in buyer behavior due to the rise of social networks—until now.

Oct 30, 2023 By Forbes Magazine

Article

Become a data champion by mastering marketing analytics automation | MarTech

In this webinar, you'll gain the power of optimizing campaign performance effortlessly across all channels. The post Become a data champion by mastering marketing analytics automation appeared first on MarTech.

Oct 30, 2023 By martech.org/

Article

The Three Pillars Of Successful Digital Marketing

3. Technology: The Tools And Platforms Powering Your Marketing Behind every successful digital marketing campaign, there's a suite of tools and platforms that amplify efforts, provide insights and automate processes. Considering that marketing technology ...

Oct 30, 2023 By Forbes Magazine

Let’s Talk About U.S. Demand for Outsourced Services

U.S. buyers are evaluating outsourcing earlier and more quietly than ever.

InsideUp helps BPOs identify and engage companies already exploring outsourced CX, IT, and operational services before they reach out to vendors.

Request a short, no-pressure conversation to see whether what we’re seeing in the market aligns with your growth priorities.