About Us

InsideUp helps BPOs and outsourcing companies engage U.S. buyers earlier by combining AI-enabled insight with human-led engagement—resulting in better conversations and stronger, more predictable sales pipeline growth

Our Story

InsideUp was built by operators who understood how complex B2B buyers actually make decisions.

Our founder, Asad Haroon, spent years leading growth and demand programs for technology companies selling into the U.S. market. Across those roles, one pattern was consistent: the most qualified buyers evaluated quietly, engaged late, and were rarely captured by traditional lead-generation models.

InsideUp was created to solve that gap combining AI-enabled demand discovery with human-led engagement to surface real buyer intent and convert it into meaningful conversations. Over time, this approach powered hundreds of millions of dollars in pipeline for mid-market, high growth and enterprise technology companies.

As U.S. buying behavior continued to evolve, those same challenges became even more pronounced for BPOs selling outsourced services. Strong delivery capabilities alone were no longer enough. Early visibility into demand, better qualification, and credibility-driven engagement became essential.

Today, InsideUp applies everything it learned serving technology companies to help BPOs identify, qualify, and engage U.S. companies actively exploring outsourcing earlier, more selectively, and with far greater relevance.

Not more leads.

Better conversations at the right time.

Meet our management team

Asad Haroon

CEO

Asad spearheads our effort to offer a powerful, fully integrated, customized and automated solution to meet our clients' customer acquisition goals. Asad is responsible for guiding our organization's operations, marketing, and business development infrastructure. Before launching InsideUp, Asad served as Chief Marketing Officer at Liquidity Services, Inc. (NASDAQ: LQDT), an online business auctioning company. Asad has over 25+ years of B2B demand generation leadership experience. Asad has a BS in Engineering from Harvey Mudd College and MBA from Kellogg School of Management at Northwestern University.

Grant Bentley

VP of Strategic Accounts

Grant oversees the cultivation of key client relationships, ensuring client satisfaction and retention, while identifying and capitalizing on growth opportunities within existing accounts. He is responsible for orchestrating multi-channel campaigns (including buyer persona creation, intent data analysis and content syndication) to meet each client's unique needs. Grant joined InsideUp in 2013 after a 15-year sales and marketing career at Hewlett-Packard.

Miguel Galaviz

Solutions Director

Miguel is responsible for managing a team of highly trained solution consultants that execute customized client campaigns. He creates comprehensive, client-specific training for our team, which he delivers using our proprietary e-learning platform. Miguel develops staff proficiency and monitors team performance to ensure we always deliver a solution-oriented engagement approach to potential buyers of our clients' solutions. Before joining the InsideUp team in 2018, he worked in operational management for True Influence and Harte Hanks.

Cheryle Connelly

VP of Finance

Cheryle oversees the financial planning process, ensuring alignment with the company's strategic objectives and goals. She uses her vast experience and expertise in budget management, financial forecasting, audit activities, and financial metrics to continually improve our business efficiency. She is adept at implementing strategies to optimize financial performance while mitigating risks. Cheryle joined InsideUp in 2014.

Preeti Ameta

Chief Technology Officer

Preeti directs the entire process of technology development and implementation at InsideUp, ensuring that the company stays at the forefront of technological innovation and meets the needs of our clients. She oversees the technical strategy, architecture, and development of InCapture, the company's proprietary marketing platform. Preeti has been with InsideUp since 2009, working with various teams to strategize, plan, and execute technology initiatives that enhance InsideUp's offerings and drive its competitive edge in the market. In her spare time, she serves as a lecturer at the Swami Vivekanand College of Engineering.

Sandra McCarty

Quality Assurance Manager

Sandra is responsible for managing our demand quality teams and maintaining our high-quality standards for excellence across all client campaigns. She has spent over 5 years in demand generation operations as a training supervisor and coach for companies such as Geary Interactive & Unversities.com. She is experienced in ensuring minimum quality thresholds are met and all policies and procedures are followed. Sandra also contributes to the ongoing enhancement of our demand generation verification process and technologies. Sandra joined the InsideUp team in 2019.

Ken Gora

VP of Sales

Ken provides the strategic sales leadership that enables our organization's top-line revenue growth by developing InsideUp's sales initiatives, objectives, and policies. Ken applies his deep expertise in sales and lead generation, data analytics, and pipeline development to achieve excellent conversion rates, meet client expectations, and exceed their ROI goals. He is responsible for developing and executing comprehensive sales strategies tailored to target markets, identifying new business opportunities, and implementing effective tactics to expand the client base, ensuring sustainable growth and market presence.

Arlette Measures

VP of Marketing

Arlette leads the efforts to create the strategic and tactical communication to our community of clients and technology buyers. She develops our marketing content with a focus on demand generation and brand awareness as an integral part of our overall growth plan. She leads strategic efforts to develop, implement, track, and optimize marketing campaigns across multiple media channels. Arlette also heads the research program that involves interviews with demand generation leaders of cloud technology companies. She has been part of the InsideUp team since 2009.

Erica Enorme

Talent Development Manager

Erica Enorme is our Talent Development Manager, responsible for global recruiting. With a keen eye for talent, she leads the charge in recruiting, hiring, and retaining exceptional individuals for our team. Her strategic mindset drives the development of innovative strategies to attract and retain top-tier professionals. Erica's commitment to fostering a dynamic and skilled workforce is instrumental in shaping InsideUp's success. Through her leadership, we have the best talent in place to assist clients with their demand generation.

Oliver Castillo

Operations Manager

Oliver Castillo, our Operations Manager at InsideUp, is responsible for analyzing performance metrics covering various data and sales related roles in the company and providing expert coaching to our team. Proficient in contact center technologies, he optimizes workflows and resolves complex customer issues with finesse. Oliver's strong communication and interpersonal skills foster positive relationships, ensuring a seamless and efficient contact center operation. His dedication to exceeding customer expectations aligns with our commitment to driving growth for our clients.

Robert Sanchez

Strategic Customer Success Manager

Robert Sanchez, our Customer Success Manager, is the primary point of contact throughout the customer lifecycle. Robert adeptly develops client success strategies, setting expectations and addressing pain points. He excels at project management for all client campaigns, from setup to ongoing monitoring. Robert’s approach lies in the use of Predictive AI technology in operational processes, enhancing efficiency related to campaign workflow. With a keen eye for data-driven insights and a deep commitment to customer satisfaction, Robert plays a pivotal role in maximizing the value of InsideUp's offerings, ensuring that each of our clients achieves their objectives.

Sanket Dhumal

Strategic Operations Manager

As Strategic Operations Manager, Sanket brings a wealth of expertise in leveraging cutting-edge technology to drive operational excellence. He manages our team of research analysts in using proprietary data tools to source high-quality data specific to our clients’ needs. With a background in operations management and a deep understanding of the transformative power of technology, Sanket has successfully led cross-functional teams in maximizing performance, so InsideUp can better assist our clients in achieving their pipeline goals.

Yebu Gudiguntla

Agile Data Manager

As Agile Data Manager at InsideUp, Yebu brings a passion for harnessing the power of data to drive organizational success. With a robust background in data management and a knack for turning raw information into actionable insights, Yebu is committed to contributing to client success through data-driven initiatives. His approach revolves around creating robust data management strategies that prioritize accuracy and accessibility, harnessing the power of advanced analytics and machine learning to help meet our clients’ campaign goals.

Data Privacy

The foundation of our demand generation process is fresh accurate data, hence our business success depends on how well we adhere to strict principles of data privacy.

Information Security

As a data sub-processor for our clients, we recognize the trust placed in us to maintain unassailable information security policies and procedures, and we act accordingly.

Let’s Talk About U.S. Demand for Outsourced Services

U.S. buyers are evaluating outsourcing earlier and more quietly than ever. InsideUp helps BPOs identify and engage companies already exploring outsourced CX, IT, and operational services before they reach out to vendors.

Request a short, no-pressure conversation to see whether what we’re seeing in the market aligns with your growth priorities.