Only 49% of Marketers ‘Very Confident’ in the Quality of Customer Data | KoMarketing

As more marketers look to personalize the customer experience, they are struggling with harnessing the data they need to do so successfully.

B2B Marketing Metrics - They are a Changin'! - Heinz Marketing

Latest B2B marketing metrics that enable marketing leaders to make smarter marketing decisions

Most Brands Say They Have A Distinct Voice, but Struggle to Keep it Interesting and Engaging - Marketing Charts

More than three-quarters of senior marketers surveyed say their organization has a distinct voice. But about 6 in 10 marketers strongly agree (32%) or agree (29%) that they struggle to keep language interesting and engaging. Here's what's holding them back.

Building Your Ideal Customer Profile with Data - Heinz Marketing

A strong ideal customer profile starts and ends with data. Combining the qualitative and quantitative insights from your research will help match the data your sales team experience and the data your CRM solution reveals.

13 customer retention strategies that work

Turning a prospective client into a loyal customer is a costly endeavor that is essentially an investment in the future success of an organization. Learn some of the key customer retention strategies that help improve customer loyalty and drive overall business and revenue growth.

Five ways your marketing team can stand-out in your business

Long gone are the days of marketing being seen as the advertising department, a team who can send...