B2B Marketers Seek Advanced Metrics to Prove Their Worth
CMOs are feeling pressure to prove their value to others in the C-suite. That's one reason B2B marketers are focusing on a need for deeper metrics.
Measuring the Invisible: The Truth About Marketing Attribution
Is marketing attribution a myth or reality? Here are three tips for doing attribution as well as it can be done.
Email Marketers Seeing Open and Click-through Rates Rise
Marketers who use email have seen their delivery rate fall over the past year, but open rates and click-through rates have begun to rise.
Business Video Completion Rates and Other Video Benchmarks
Despite an increase in longer videos, completion rates rose last year. The average across all videos analyzed was 54%, up from 45% the year prior.
How to Manage Email Addresses in a Customer Data Platform
The CDP implementation requirement guidelines in this article can help you uncover the right solution for your unique requirements.
Education, Consistency and Patience: The Keys to Retaining Your Customers
A single sale doesn’t guarantee the conversion to repeat business. Consider these qualities as core pieces of your customer retention strategy.
