Do B2B Demand Gen Priorities Differ This Year?
Marketing and sales alignment continues to be key, while there's less emphasis on nurturing leads to avoid missing opportunities.
Why CMOs Must be the Company’s Biggest Advocates for Digitalization
Southwest Airlines' massive system failure demonstrate the harms of neglecting your tech stack. Here's why marketers need to take action.
60% of Marketers Only ‘Somewhat Confident’ in the Potential of Their Data
Although marketers are still finding it difficult to leverage their data, new research suggests that they remain committed to improving its quality to unlock its potential. Ascend2 recently published its “Outlook on Marketing Data Quality” report, and statistics indicated that the majority of marketers (60%) are only “somewhat confident” in their organization’s ability to improve […]
Why Marketers Can’t Afford to Ignore the Middle of the Funnel
Are you treating all three stages of the funnel equally? Here's why marketers need to think more strategically about the middle of the funnel.
Betting On Demand Generation: How To Be Ready For Current And Future Buyers
Marketers who need to focus on immediate revenue and create more efficiencies should also focus on improving their approach to demand generation.
Why We Care About Compliance in Marketing
Complying with marketing regulations is paramount, as consumers — and governments — have become more privacy-conscious..
