Welcome to Our Video Podcast
Marketing and demand generation thought leaders in top technology companies share insights about trends in marketing strategy – and the issues that keep them awake at night.
Check out some of our recent episodes!
Why Marketers Should Do Less Nurturing and More Guiding
In this episode, Tom Butta, Chief and Strategy Marketing Officer at Airship, dives into his strategies and experiences as a seasoned professional who has navigated numerous economic cycles. Tom…
Shift Your Marketing Approach as the Buying Process Unfolds
Marketers are still learning lessons from the pivots we’ve had to make in the past few years. In this interview, Mike Vannoy, CMO and VP of Marketing Strategy at…
Embed Your Short-Term Marketing Strategy Into Your Long-Term One
How do you build long-term results without impacting more immediate goals? In this episode, I put that question to Eric Mizsanyi, Marketing Campaign Manager at TD SYNNEX Public Sector. …
Get Close to Your Customers to Fine-Tune Your Brand Story
You’re passionate about your company’s technology, and that’s understandable. Naturally, you want to tell your potential customers all about it. But is that the best way to engage them?…
Full-Funnel Fatigue? Where to Focus Your Efforts Now
How and when do you communicate the value of your technology solution to prospects who are on tight budgets? In this interview, Rico Andrade, VP of Marketing at Celigo…
POV: Everything is Measurable
It can be challenging to create a strategy to produce measurable results now while also investing for future growth. As part of InsideUp’s thought leadership series, we’re exploring the challenges…
Engineering Demand Generation to Meet Long-range Vision
For B2B marketers, it can be challenging to create a strategy that balances the need for both immediate and long term results. To gain – and share – insights…
How marketing can use conversations to qualify sales leads
Marketers plan and execute demand generation campaigns, using traditional tactics, to identify and qualify sales leads. The same digital marketing tactics have been used for
Are B2B marketing white papers still effective or obsolete?
There is an ongoing debate about the effectiveness of marketing white papers. Are they becoming obsolete? Do they still deliver significant value? Many marketers claim
NEWSLETTER
