Our Platform
Our InCapture platform automates and scales the entire demand generation workflow.
That’s why we can efficiently and consistently deliver the freshest data and most highly qualified prospects for your business.
Predictive Artificial Intelligence (AI)
Data Management System
Campaign Orchestration System
Marketing Automation System
The content syndication technology within our InCapture platform enables us to build, launch, and track a complete direct marketing campaign customized for your unique value proposition and featuring your unique content.
Advanced capabilities such as enhanced email deliverability and channel attribution enable us to calibrate your campaign for maximum impact. And with real-time performance visibility, we can optimize your campaign on the fly.
Content Management System
Every InsideUp client has access to an account portal within InCapture that enables you to upload and maintain content assets of various types, such as white papers, eBooks, brochures, recorded webinars or videos, on our system. We use this built-in content management system to quickly and effectively tailor emails and landing pages for your review and approval.
Sales Engagement System
After the direct marketing phase of your campaign, it’s time to re-target the most promising prospects in the nurturing phase. That’s where InCapture’s Sales Engagement System comes in.
Using this system, we promote your unique value proposition through a sequence of personalized messages via email, phone call, and social media that refine the level of interest expressed by each contact.
Every tactic in the cadence can be completely customized. Your messaging and value propositions are incorporated into the content, and emails can be personalized using any target attribute in our database – something that would require a sophisticated stack of technology to achieve using an in-house campaign.
Online Training
It only makes sense that the people who work on your campaign should be fully versed in your solution. At InsideUp, we utilize an online learning management system that lets us easily create a customized set of courses to train the team working on your campaign.
The system guides trainees through the materials in a recommended sequence, administers quizzes to test their knowledge, and grades the results. Only those who successfully complete the curriculum and demonstrate an acceptable level of comprehension are cleared to work on your campaign.
Workflow Automation System
The Workflow Automation System uses a set of business rules and pre-set thresholds to automate the various steps in the lead generation and management process.
Let's Meet
Want to learn more about the comprehensive demand generation services powered by our proprietary InCapture platform featuring Predictive AI and delivered on a performance basis?
In a brief meeting, we will show how we can provide you with highly accurate data, engaged contacts, or qualified prospects, depending on your specific needs. It’s the best way to understand how our integrated MarTech stack can get you the results you seek.
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