Campaign Orchestration
Our proprietary InCapture platform supports the entire demand generation process. The campaign orchestration system is a key element to the effective management of the demand generation workflow for the custom campaign we implement for our clients.
Our campaign orchestration system ensures that the data and qualified prospects we deliver to you meet stringent campaign specifications while allow us to scale to meet any volume needs.
Data Management
Every successful demand generation campaign depends on good data. Our data management system helps deliver both the highest quality and quantity of data for your campaign.
It features access to a comprehensive database of cloud technology decision-makers, assembled using diverse data sources and methods. And it enables us to update records in real-time as part of our continuous data cleansing process, ensuring that we're always working with the best data for your campaign.
This system also ensures that our data governance methods comply with all applicable regulatory provisions, including the California Consumer Privacy Act (CCPA).
Data Profiling
Finding qualified prospects starts with targeting the right suspects. With advanced data profiling capabilities, our InCapture platform enables us to quickly and accurately identify the most likely accounts and contacts to target for your campaign.
First, we use data attributes taken from firmographic, technographic, and demographic research, along with predictive modeling, to create contact profiles representing various personas tailored to your campaign.
Based on these profiles, we then extract a list of targets (including for an ABM-related campaign) for direct marketing tactics. Since our targets are based on the most high-quality data available, our chances of a response are significantly increased.
Intent Monitoring
Most intent monitoring solutions can only tell you the names of companies that are showing surging intent for your solution. But thanks to proprietary InCapture technology that monitors intent through multiple channels-including past and recent email activity, whitepaper downloads, phone conversations, and video and other online views-InsideUp can tell you not just the names of the companies, but the names of the people at those companies who are showing intent, and if they're qualified for your campaign.
Our intent technology also enables us to create a custom data scorecard that we can apply to identify the most likely buyers to target in your campaigns-including for ABM.
Content Syndication
The content syndication technology within our InCapture platform enables us to build, launch, and track a complete direct marketing campaign customized for your unique value proposition and featuring your unique content.
Every InsideUp client has access to an account portal within InCapture that enables you to upload and maintain content assets of various types, such as white papers, eBooks, brochures, recorded webinars or videos, on our system. We use this built-in content management system to quickly and effectively tailor emails and landing pages for your review and approval.
Advanced capabilities such as enhanced email deliverability and channel attribution enable us to calibrate your campaign for maximum impact. And withreal-time performance visibility, we can optimize your campaign on the fly.
Multi-Channel Cadence
After the direct marketing phase of your campaign, it's time to re-target the most promising prospects in the nurturing phase. That's where InCapture's multi-channel cadence system comes in.
Using this system, we promote your unique value proposition through a sequence of personalized messages via email, phone call, and social media that refine the level of interest expressed by each contact.
Every tactic in the cadence can be completely customized. Your messaging and value propositions are incorporated into the content, and emails can be personalized using any target attribute in our database-something that would require a sophisticated stack of technology to achieve using an in-house campaign.
Online Training
It only makes sense that the people who work on your campaign should be fully versed in your solution. At InsideUp, we utilize an online learning management system that lets us easily create a customized set of courses to train the team working on your campaign.
Using this system, we collect assets such as interactive training modules, industry reports, white papers, and videos specific to your business and your cloud technology category, and assemble them into a customized curriculum.
The system guides trainees through the materials in a recommended sequence, administers quizzes to test their knowledge, and grades the results. Only those who successfully complete the curriculum and demonstrate an acceptable level of comprehension are cleared to work on your campaign.
Qualification
One of the most unique features of our InCapture platform is our campaign-specific verification system, which is used to determine if prospects qualify based on conversations with them, as well as third-party validation of elements such as current job title, company size, industry, and street address.
This system allows us to verify the prospect's decision-making ability, whether or not specific solution features were discussed, and the desired timeframe for evaluating a solution.
We also employ sophisticated call analytics to assist our team in a rigorous quality-control process, ensuring that only the most highly qualified leads get delivered to your business.
What Makes Us Different
Bringing together powerful proprietary InCapture technology with an experienced team is what makes us different.
Look behind the scenes at the workings of InsideUp.
What Our Clients are Saying
"InsideUp is one of my go-to demand generation vendors, delivering high quality IT decision maker leads, that helps our team meet or exceed quarterly pipeline goals. Their proven lead generation methodology and excellent customer service are top reasons why I choose to partner with InsideUp."
Ania Gerbaux
Senior Marketing Campaign Manager
Cyber Protection Through Machine Learning Deserves a Conversation
An innovative, AI-based cybersecurity firm had previously been struggling to overcome low conversion rates based on the random online interest provided by mega-scale, topic-based digital marketing services and other forms of paid media. As part of the InsideUp SalesConnect program, live conversations with trained solution consultants brought in authentic intent and a 20% conversion rate from leads to sales opportunities.
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AI Model Training Gets a New Best Friend
To resolve the current bottleneck in processing huge datasets, our client launched a next generation chipset, making it available both on-premise and on a SaaS basis. The InsideUp team syndicated key pieces of content through the MarketingConnect program that both introduced the vendor's purpose-built system for training AI models and highlighted the advantages of a SaaS model to access this technology.
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