The recent popularity of intent data monitoring services means marketers can feed on as much intent data as they want. But what’s the best way to focus on the most relevant intent data for your business?
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How much value does each new customer bring to your company? If the answer is many thousands in increased revenue, then it’s worth every effort to make sure no lead goes wasted.
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What goals could your business achieve by focusing on lead quality metrics? The ability to identify your most effective lead acquisition strategies is vital to the growth of any business.
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