Marketing Programs
FOCUSING ON DATA, PROSPECTS, PIPELINES AND CONVERSION RATES
Campaign Development Services
First, we establish the criteria for your campaign (such as budget amount, target attributes, electronic posting instructions and, if applicable, content assets) on our technology platform. This includes the development of customized scorecards that we employ later in our process to unambiguously evaluate, at scale, the data and leads we generate.
Instead of building large databases that quickly become stale, we believe in sourcing high-quality data specific to current campaigns and then verifying that data by phone in real time. We also launch online training modules, based on publicly available information, that prepare our staff to work on your campaign.
Content Syndication Services
Lead Nurturing Services
First, our multi-channel campaigns expand your message’s reach, and engages prospects on the channels they frequent most. The content we deliver always includes your exclusive branding. And, to further protect your brand, we’ll obtain proper consent along the entire buyer’s journey.
Next, our highly trained sales agents provide a human touch, as part of a cadence of digital and conventional engagement activities, and help qualify prospects that display buying intent throughout the customized campaign.
Finally, built-in attribution provides real-time performance visibility so we can continually optimize and improve the impact of each campaign.
Fulfillment Services
We employ a rigorous checklist to verify prospects and ensure the data and leads we share are not only highly qualified, but also meet the campaign requirements.
Our proprietary lead scoring system, augmented by demographic, technographic and firmographic validation, ranks prospects based on buying intent behaviors, and our call analysis system helps us ensure a commitment to quality.
As soon as we determine data or a lead is qualified, we’ll deliver it directly to your CRM or MAP system.
We’ll collaborate with you to ensure our form fields align with your custom fields. To further boost your success, we’ll provide detailed notes from our verification process and arm your sales team with the insights they need to connect on a natural, personal level.
What Makes Us Different
Bringing together powerful proprietary inCapture technology with an experienced team is what maakes us different. Look behind the scenes at the working of insideUp.
Our technology is all ours.
InCapture Platform Supports ABM Campaign When Others Can't
An international cybersecurity vendor realized that their contact data was eroding faster than they could use it. Using the InsideUp DataConnect program, they were able to refresh their corporate contact database and subsequent email campaigns found fertile ground in which to plant their message regarding endpoint detection and response.
Using Cloud Communications to Craft a Better Customer Experience
The InsideUp MarketingConnect program was able to help this UCaaS vendor double its email response rate to 8%. Content syndication was used to highlight their position as an early proponent of the trend towards using contact center software as an entry point to influence Unified Communications (UC) decision-makers in mid-tier companies.
